A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

Make strategic, data-driven decisions.
Access deep technical knowledge.
Stay abreast of technology trends, news, and earnings.
Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
Find a true competitive edge.

Work with analysts featured across TV, print, online, webcast, and social channels.
Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

Engage your audience with a compelling conversation.
Propel prospects through the buyers’ journey with insight-driven custom content.
Accelerate your pipeline with ABM and sales enablement.

Improve your competitiveness immediately with a C-suite strategy session.
Drive coverage within days with an analyst relations product briefing.
Get your campaign assets to market in weeks, not months.
Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

Our Functional Groups and Business Units

The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
Futurum Research

Futurum Research provides in-depth research and insights on global technology markets.
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Futurum Network

Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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Futurum Labs

Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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Futurum Intelligence

Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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Visible Impact

Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

Daniel Newman

September 19, 2023

Six Five Webcast

The Six Five In the Booth at Smartsheet ENGAGE 23 with Ben Canning, SVP, Product Experiences

On this episode of The Six Five – In the Booth, hosts Daniel Newman and Patrick Moorhead welcome Smartsheet’s Ben Canning for a conversation on helping customers solve work management problems faster, easier, and more efficiently during ENGAGE 2023.

AI, AI and Data Analytics, Enterprise Applications

Keith Kirkpatrick

September 19, 2023

Research Note

Salesforce Announces Einstein Copilot and Einstein Copilot Studio

Natural Language-Based Generative AI Assistants to Operate Within the Einstein Trust Layer

Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Salesforce Einstein Copilot and Einstein Copilot Studio, and discusses how trust is at the center of Salesforce’s AI approach.