Job Summary:

The Futurum Group, a prominent technology analyst firm, is hiring a skilled and seasoned digital and social media strategist. This individual will be responsible for developing and implementing a thorough digital content strategy. As Senior Manager, the candidate will spearhead content initiatives specifically crafted for digital and social channels. This includes planning and executing a content calendar, along with tracking and reporting performance across multiple platforms.

The Senior Manager will report to the VP of Communications and will collaborate with various leaders across the company. The primary focus of the role will be to increase reach, engagement, and improved analytics pertaining to content across The Futurum Group channels while supporting efforts to improve the organization’s digital footprint and brand awareness.

The successful candidate should have experience in using B2B digital and social content tools and have a proven track record in driving brand awareness, growth and engagement across digital platforms.

Essential Job Functions and Responsibilities:

• Develop a content strategy aligning brand recognition, executive visibility, and amplification of high-quality content.
• Implement a data-based and measurable management system, utilizing publishing platforms and analytics for employee advocacy.
• Manage and grow The Futurum Group’s social media presence on various platforms, leveraging original, timely, and high-quality content.
• Collaborate with the VP of Communications to create a company playbook for digital content guidelines and branding consistency.
• Execute digital and social campaigns in collaboration with content developers and program managers, maximizing content impact across platforms.
• Analyze and report on key metrics for performance evaluation.
• Train and collaborate with team members and executives on leveraging content and brand voice effectively.
• Monitor, respond to, and engage with social media followers, partners, and clients.
• Stay up to date on the latest trends, tools, and technologies in digital media.
• Brainstorm creative ideas for content promotion, amplification, and storytelling.

Requirements, Experience & Qualifications:

• Bachelor’s degree in Marketing, Communications, or relevant field.
• Minimum of 3-5 years of experience in digital & social media management, strategy, and execution, preferably in a B2B technology environment.
• Proven track record of driving growth, engagement, and reach on digital and social media platforms.
• Experience with social media management tools such as Hootsuite, Sprout Social, or Buffer.
• Strong copywriting and creative skills with attention to detail, and graphic design orientation
• Excellent communication and collaboration skills and ability to work in a fast-paced environment.
• Self-starter and initiative-taker who can work quickly and effectively with limited guidance.
• Solid understanding of SEO and how social media can contribute to overall digital marketing campaigns.
• Ability to develop and manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.Understanding of social media trends and the ability to adapt strategies to fit these trends.

Additional Details:

• This role is remote and may be performed from anywhere in North America
• The role will report to the VP of Communications
• Travel is estimated at 20% annually

About The Futurum Group

The Futurum Group is a global technology research and advisory firm for high-tech. We focus on research, market intelligence, analysis, advisory, lab evaluation, marketing, and lead generation services. The Futurum Group’s range of services are focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, delivering data and insights, and developing and executing sales and marketing campaigns that empower clients to find and leverage their competitive edge. We are experiencing rapid growth and operate in a forward-thinking, fast-paced environment. If you are a self-starter, a creative thinker, and want to work with a team of talented professionals who are passionate about delivering exceptional results, we would like you to apply.