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Category: Customer Data Platform

In our latest Market Insight Report, Leveraging CDPs to Support Access to Data, AI, and Automation, we define the CDP market, detail the top market drivers, discuss the core capabilities that should be embedded in any CDP solution, discuss pricing structures, identify how CDPs are deployed within the technology stack, cover the key functionality of CDPs, and discuss key market trends.
Qlik Continues Evolving Data Analytics Into a Data Quality Platform Critical for AI Applications
Dr. Bob Sutor of The Futurum Group reports on the announcements at the Qlik Connect conference in June. He discusses the company’s rich data analytics heritage, product evolution, and increasing incorporation of AI and the cloud.
Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).
Solid Quarter as the Company Focuses on Innovation and Profitable Growth
Daniel Newman and Sherril Hanson of The Futurum Group break down Twilio’s Q4 2023 earnings, which saw the company exceed its guidance with a record quarter of revenue, non-GAAP income from operations, and free cash flow.
The Company Introduced Two New Modules, CXAI Data and CXAI Content, Deepening Personalization and Marketing Efficiencies
Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights into ActionIQ’s CXAI, a new solution that brings together generative AI data and content to support CX, marketing and data teams, and provide more personalized experiences.
Twilio Shifts Focus with Programmable Video Service to Sunset by 2024
Craig Durr, Research Director at The Futurum Group, analyzes the implications of Twilio's Programmable Video service sunset and market shifts.
Topics Include Generative AI, Holiday Staffing Shortages, AI and CX Success, and More
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Cloudera, Verint, Talkdesk, Stanford University, and Kore.ai.
Q3 2023 Revenue Increases 5% Year-Over-Year as Twilio Continues on Its Path for Growth
Daniel Newman and Sherril Hanson of The Futurum Group break down Twilio’s strong Q3 2023 earnings. Twilio exceeded its revenue targets and delivered solid product innovation.
Teradata Announces Generative AI Capabilities for VantageCloud Lake
Randy Kerns, Senior Strategist at The Futurum Group, shares his insights on the recent Teradata addition of ask.ai, which brings generative AI capabilities to the VantageCloud Lake platform.
Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Veeva, Forrester, Avaya, InMoment, and MoEngage.
New Solution Allows for Easier Data Collection, Analysis, and Action
Sherril Hanson, Senior Analyst at The Futurum Group shares her insights on Emplifi’s introduction of Unified Analytics, a solution that ties together data from across a customer journey to provide insights and support operational efficiencies.
Generative and Predictive AI Will Support Deeper Personalization and Efficiencies
Sherril Hanson, Senior Analyst at The Futurum Group breaks down Twilio’s raft of CustomerAI-related product announcements centered on generative and predictive artificial intelligence.