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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

D-Wave Had a Consistent Quarter to Start 2024
Compared with Q4 2023, D-Wave had a consistent quarter to start 2024. Its fast-anneal feature is a notable achievement that will benefit existing users, allowing them to run individual computations faster and more of them.
In this episode of DevOps Dialogues, Paul Nashawaty engaged in a discussion with Dr. Bob Sutor exploring the dynamics and impacts of quantum computing on AI, DevOps and application development.
ServiceNow’s Knowledge 2024 Announcements Focused on Delivering AI, Streamlined Workflows, Vertical Solutions, and More Efficiency to Enterprises
Keith Kirkpatrick, Research Director with The Futurum Group, covers several announcements from ServiceNow’s Knowledge 2024 conference, focusing on the incorporation of AI, streamlined workflows, vertical solutions, and driving more efficiency.
NetApp Refreshes Storage Offerings with an Increased Focus on AI Workloads
Mitch Lewis, Research Analyst at The Futurum Group, covers NetApp’s latest announcements regarding AFF A Series and AI.
Leveraging Red Hat’s RHEL AI and IBM Granite’s Language Models
The Futurum Group’s Paul Nashawaty, Dr Bob Sutor, and Sam Holschuch share their insights on how Red Hat is bridging the gap between open-source AI and mainstream adoption with IBM Granite's language models.
Jeremy Embalabala, CISO at HUB International, and Kit Beall, CRO at Cohesity, join Shira Rubinoff to discuss evolving cybersecurity strategies and the pivotal role of data management in facilitating organizational resilience against cyber threats.
NetApp Rolls Out Its Cyber Vault Reference Architecture to Enhance Cyber-Resiliency
Krista Macomber, Research Director at The Futurum Group, shares her insights on NetApp’s Cyber Vault.
Insight on Oracle’s Announcements on the Generative AI Revolution in Software Development
Paul Nashawaty, Practice Lead, and Steven Dickens, VP and Practice Lead, at The Futurum Group share their insights on Oracle’s announcements on the generative AI revolution in software development.