The Futurum Group offers a wide range of services — from comprehensive insights on emerging and market-disrupting technologies to content and market activation services — that empower clients to find and leverage their competitive edge. 

The Futurum Group works in analysis and research, but takes that insight and knowledge even further, engaging all the way through the go-to-market process. With The Futurum Group, you can gain unparalleled advice on the technology and business realities driving the market, reach the right buyers and influential leaders through a modern approach, and experience measurable results from your analyst and marketing investment.

The Futurum Group's Services

The Futurum Group – through our Functional Groups, Practice Areas, and independent business units – deliver the full range of advisory, research, intelligence, sales activation, and market amplification services to empower our clients to leverage disruptive innovation to their competitive advantage across their go-to-market strategies.

Advisory and 

  • Advisory
  • Earnings Coverage
  • Brand Awareness
  • Primary Research
  • Economic Analysis

Research and 

  • Market Data
  • Market Surveys
  • Competitive Analysis
  • Intelligence
  • Market and Customer
  • Consulting
  • Networking
  • Custom Research and Reports


  • Proof of Concept
  • Operational Analysis
  • Performance Testing
  • Benchmarking

Leadership and 
Content Creation

  • Messaging
  • Custom Content Creation

Sales Activation

  • Sales Enablement
  • Partner Marketing
  • Verticalization
  • Account-Based Marketing

Market Activation and Amplification

  • Campaign Planning
  • Customer Activation
  • Lead Generation
  • Content Syndication
  • Contextual Advertising
  • Webcasts and Events
  • Analyst Briefing

Additionally, The Futurum Group has recently announced upcoming AI-powered services: Futurum.AI and Futurum CXO Insights.

Futurum.AI is a cutting-edge AI-powered text generation tool that will enable The Futurum Group’s clients, partners, and global IT buyers to generate real-time insights and analytics, access market intelligence, interact with analysts/advisors, and drive product demand.

Futurum.AI is expected to be available in beta Q4 2023 for use for qualifying customers.

Futurum CXO Insights is a groundbreaking AI-powered research and advisory service designed specifically for C-suite professionals focused on IT, Technology, and Digital Transformation.

Whether you are a CXO or a technology vendor, Futurum CXO Insights offers unparalleled insights and intelligence. 

Futurum CXO Insights councils are forming now, with the first surveys planned for later this year. Access to insights is planned to be available in early 2024.