Who We Are

The Futurum Group is a global technology research and advisory firm for high-tech. We focus on research, market intelligence, analysis, advisory, lab evaluation, marketing, and lead generation services. The Futurum Group’s range of services is focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, delivering data and insights, and developing and executing sales and marketing campaigns that empower clients to find and leverage their competitive edge.

In 2022 and 2023, Futurum Research expanded its strategy, becoming The Futurum Group, growing from an analyst firm into a full-fledged global business with a broader market approach. To support this new strategy, The Futurum Group acquired several firms:

  • Wainhouse Research, an analyst firm that covers the unified communications, visual collaboration, and rich media conferencing fields
  • Evaluator Group, a research, advisory, testing, and validation firm that focuses on Information Management, Data, Storage, and Infrastructure, providing research and insights designed to help IT administrators and management understand how products and architectures can deliver the optimal solution for the modern data center
  • Dash Network, an integrated B2B research, events, and digital news media platform that is focused on best business practices and tech solutions for the global Customer Experience market
  • Visible Impact, an innovative B2B marketing services firm that helps technology and technology-driven companies break away from disconnected marketing and sales practices with insight- and data-backed conversations and supporting materials.

The Futurum Group’s functional groups blend the expertise of these organizations to improve and expand offerings to clients, supported by independent business units.

Futurum Research

Futurum Research provides in-depth research and insights on global technology markets. Our industry analysts conduct comprehensive qualitative and quantitative assessments of technology solutions, business issues, market drivers, and end-user demand dynamics across industry sectors. We work closely with your Analyst Relations, Product, and Marketing teams.

Futurum Network

Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features. Utilizing a stream of high-quality editorial content and proprietary research, Futurum Network provides an educational conduit and online community for our clients to reach target audiences through a suite of curated digital media products and services, which include content creation, thought leadership, brand amplification, marketing consulting, digital events, and lead generation.

Futurum Labs

Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers. With a focus on IT datacenter technologies including servers, networking, storage and data management offerings, we are able to elevate discussions to focus on the value these products provide to your clients in meaningful and insightful ways.

Futurum Intelligence

Futurum Intelligence provides on-demand, self-service visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.

Visible Impact

Visible Impact is an independent business unit of The Futurum Group, extending the ability to support clients through the entire go-to-market process, from strategy to product launch to campaign execution and market reach. Clients can now leverage enhanced messaging, content, and sales enablement tools based on these insights from The Futurum Group’s research and analysis to bolster their go-to-market strategies.

More than 200 of the world’s leading technology companies are growing their relationships with The Futurum Group, including 14 of the top 20 global technology companies. The Futurum Group has established lasting trust with its clients, as evidenced by the 99% annual renewal rate of those who opt for a retainer arrangement.

To learn more about The Futurum Group or engage with our analysts, please contact our team to get started.