Workplace Collaboration

The workplace collaboration experts at The Futurum Group comprehend the transformative nature of the market, as employee expectations, tools, behaviors, and technologies reshape the way companies operate. With our extensive expertise and years of experience, we possess unique insights into the motivations and requirements of buyers, establishing us as the preferred authority in this space. We offer vendors invaluable guidance on crafting compelling messages that resonate with their target audience, coupled with effective go-to-market strategies and reach that drive success.

For businesses adapting to the evolving workplace landscape, our insights enable them to identify the right technologies and products to foster team cohesion and enhance productivity.

Coverage

  • Collaboration Devices and Services
  • Telepresence
  • Unified Communications
  • Workplace Communications

THE LATEST INSIGHTS ON WORKPLACE COLLABORATION

Oracle Database@AWS Launches in Virginia and Oregon With More Regions on the Way, Bringing Exadata and Autonomous Database Capabilities to AWS Customers
Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on Oracle Database@AWS, which brings Oracle’s Exadata and Autonomous Database services directly to AWS data centers with AI and zero-ETL capabilities.
Dell and CoreWeave Partner To Deploy NVIDIA GB300 NVL72 Systems, Signaling the Upcoming Ramp-up of GB300 in Q4 2025
Ray Wang, Research Director at Futurum, shares insights on Dell’s early deployment of NVIDIA GB300 NVL72 systems with CoreWeave. The launch sets a new standard in rack-scale performance for AI reasoning and cloud infrastructure.
Ruba Borno and Karan Batta delve into the innovative Oracle Database@AWS offering, exploring its impact on accelerating cloud migrations for enterprise workloads.
Twilio’s Annual State of Customer Experience Report Finds That While Personalization Is Important, Brands Must Inspire Action, Earn Trust, and Keep Pace With Constant Change
Keith Kirkpatrick, Research Director at Futurum covers Twilio’s 2025 State of Customer Engagement Report, and shares his insights into the strategies brands and software vendors must take to drive more customer engagement and trust.
HP’s EliteBook AI PC Lineup, Co-Engineered With Intel, Delivers Quantifiable Productivity Gains Through Application-Level Tuning and Local AI Performance
Olivier Blanchard, Research Director at Futurum shares insights on how Intel and HP’s AI PCs deliver productivity gains through local AI workloads, with up to 223% faster app performance and privacy-first compute for enterprise users.
Lenovo Expands Its Hybrid AI Advantage Portfolio With New Services, Hardware, and Integrated Platforms Targeting Scalable Enterprise AI Deployment
Nick Patience, VP and AI Practice Lead at Futurum shares insights on Lenovo’s Hybrid AI Advantage expansion, helping enterprises scale AI through new infrastructure, vertical-specific solutions, and employee enablement services.

The Latest NEWS

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…

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