Workplace Collaboration

The workplace collaboration experts at The Futurum Group comprehend the transformative nature of the market, as employee expectations, tools, behaviors, and technologies reshape the way companies operate. With our extensive expertise and years of experience, we possess unique insights into the motivations and requirements of buyers, establishing us as the preferred authority in this space. We offer vendors invaluable guidance on crafting compelling messages that resonate with their target audience, coupled with effective go-to-market strategies and reach that drive success.

For businesses adapting to the evolving workplace landscape, our insights enable them to identify the right technologies and products to foster team cohesion and enhance productivity.


  • Collaboration Devices and Services
  • Telepresence
  • Unified Communications
  • Workplace Communications


Netcracker Bolsters Its Relationship with Microsoft to Integrate GenAI Telco Solution with ChatGPT to Spur the Development of Telco High-Value Use Cases
The Futurum Group’s Ron Westfall examines Netcracker’s selection of Microsoft Azure OpenAI Service to boost GenAI Telco Solution to fulfill top telco use case demands such as improved productivity and enhanced interactions with customers.
The News Comes Less Than 3 Weeks After the Cisco-Nutanix Partnership Announcement
Dave Raffo, Senior Analyst at The Futurum Group, explores Cisco’s end-of-life announcement of its HyperFlex HCI system, with the news coming less than 3 weeks after Cisco launched a partnership with HCI rival Nutanix.
The Impact of Qualcomm’s Multi-Year Snapdragon 5G Modem-RF System Agreement With Apple on Both Companies and Consumers
Olivier Blanchard, Research Director at The Futurum Group, shares his insights into why the multi-year Snapdragon 5G modem-RF system agreement between Apple and Qualcomm is good news for both companies and for iPhone users.
On this episode of The Six Five Webcast, hosts Patrick Moorhead and Daniel Newman discuss Oracle and Azure, Arm’s successful public debut, Apple’s September 2023 event announcements, Salesforce Dreamforce 2023 and the latest earnings releases for Oracle and Adobe.
Zoom’s AI Companion Promises To Help Individuals and Teams Improve Productivity, Collaborate Seamlessly, And Express Themselves Better Throughout the Workday
Craig Durr, Research Director at The Futurum Group, provides an in-depth analysis of Zoom's latest offering—AI Companion—and examines its features, data privacy approach, and competitive stance in offering the assistant for free in paid plans.

The Latest NEWS

Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
Partners Include Styli, Shiseido Americas, Nibav Home Lifts, Sourcewell, and Sweaty Betty
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
Banking Customers Turn to Fast and Flexible Solutions to Handle Agent Onboarding and Hybrid Work
Acquired Companies Include Sideways 6, Gointegro, Simplify360, and Brierley+Partners
Acquisition Will Enhance Zoom Platform with Deeper EX Capabilities
Features Aim to Deliver Desirable Hybrid Experiences at Workplaces