Disclosures and Policies

Last Updated: September 25, 2025

Disclosures

The Futurum Group is an independent research, analysis, and advisory firm focused on digital innovation and market-disrupting technologies and trends. Every day our analysts, researchers, and advisors help business leaders from around the world anticipate tectonic shifts in their industries and leverage disruptive innovation to either gain or maintain a competitive advantage in their markets. Like all research and analyst firms, we provide or have provided paid research, analysis, advising, or consulting to many technology companies in the industry, including but not limited to 21st Century Software, ACM Magazines, Actian Corp., Adobe, Advanced Micro Devices, Inc. (AMD),Ahgora Sistemas, Alteryx, Alvaria,  Amazon, Inc., Amazon Web Services, AMD, Arista, Articul8, Aryaka, AveriSource, Aviatrix, Aviz Networks, Arm, Atos, Automation Anywhere, BCBS-KS, BMC Software, Inc., Boomi, Box, Broadcom, BRZ, C3AI, Capgemini, Carsnoop, CCIntegration, Inc., CI&T, Cisco, ClearStar, Cloud Centric, Cloudera, Cohesity Inc., Citrix, Commvault Systems, Inc., CompuCom, Contentful, Clear Software, Cloudera, Clumio, Cohesity, Crestron Electronics, Inc., Dell Technologies, DISA (Defense Information Systems Agency), DXC Technologies, e-Storage, Elastic, EPOS Audio, Equinx, Ericsson, Excelerateds2p, Extreme Networks, Five9, FloQast, Ford Pro, Fortinet, Forward Networks, Gavidi, GlobalFoundries, GN Audio/Jabra, Golin, Google, LLC, GoTo, Groq, Hammerspace, Hewlett Packard Enterprise, Honeywell, HP, Inc., HPE Pointnext, Iconium, IBM, IFS, Infinidat, Intel, InterSystems, IonQ, IP Fabric, Iron Mountain, Juniper Networks, Kyndryl, Lattice Semiconductor Corp., Lenovo, MainTegrity, Marvell Semiconductor, Inc., Micro Focus, Micron Technology, Inc., Microsoft, Mitel, MMI, Model 9, MongoDB, Neat, Neo4j, NetApp, Inc., Netcracker Technology Solutions, LLC, Nobl9, Nokia, Ntirety, Nutanix, NVIDIA, Onsemi, Open Text, Oracle America, Inc., PegaSystems Inc, Pexip, Platform 9, Plus AI, Pluribus, Plus, Poly, Pure Storage, Qlik, Qualcomm Technologies, Inc., Qualinx, Quantum Wisdom Institute, Quamolo, Randori, Red Hat, Inc., Ripple Labs, Rocket Software, Royal Canadian Mounted Police, Rubrik,  Salesforce-Global, Samsara Inc, Samsung, Samsung Mobile, Samsung Semiconductor, SAP, SAS Institute Inc., Segment, Semos Cloud, ServiceNow, Shure, Siemens, SiFice, Inc., SiliconAngele Media, SiliconLabs, SIOS, Softiron, Solidigm, Spectrum Enterprise, Splunk Inc, T-Mobile, Teamlium, Telesign, Teradata, The Marketing Practice, Tray.io, Trustpair, TTEC, Twilio, UiPath, VAST Data, Veeam Software, Velocity Software, Veritas, Vertali Ltd., Virtual Z Computing, VMWare Inc., WalkMe, Washington Metropolitan Area Transit Authority, Waste Management, Workday, Zededa, Zendesk, Zoho, Zoom Video Communications, Inc., and Zuora, which may be cited in the research and articles on futurumgroup.com. No employees at the firm hold any equity positions with any companies cited in our research.

Advertising and Promotion Disclosures

At The Futurum Group, we are committed to transparency and honesty in all our business practices, including our advertising efforts. With the volume of content being published across the web, we recognize the importance of investing in audience development through a variety of means with the goal of bringing the right audience to the most valuable content that will educate and deliver valuable insights to our audience. The Futurum Group and its portfolio of companies are proud of our growing audience, and we are constantly seeking to expand it for a larger awareness to benefit our customers and our brand.

Our mission is to promote and enhance our clients’ work through a combination of paid, owned, earned, and shared media in order to maximize reach and target the most appropriate audience for the content we are sharing. This includes a diverse paid media strategy to continuously grow, augment, and improve our audience metrics and increase the value we provide to our clients.

The following offers more clarity on our organic and paid media strategy.

Organic Promotion: Our organic advertising efforts involve creating and sharing valuable content, optimizing websites, and implementing SEO (Search Engine Optimization) techniques to improve our clients’ online visibility without the use of paid promotions. Organic promotion is performed by our social media and marketing team and does not involve paid placement or promotion. Organic promotion, sometimes referred to as an owned or earned audience, focuses on the quality and relevance of our content and the trust and loyalty we build with our audience over time.

Social Media Advertising: We may run paid campaigns on platforms like YouTube, Facebook, Instagram, Twitter (X), and Linkedin to target specific audiences and increase brand visibility. We always attempt to be as targeted as possible to reach the most targeted audience based upon the specific content we are promoting We do from time to time target a broader audience to expand reach with the goal of increasing the organic audience and creating greater awareness of the content and the companies participating in various research and media programs.

Paid Advertising: In addition to organic promotion efforts, we may also use paid advertising methods to further promote our clients’ work. Paid advertising encompasses various strategies, including but not limited to:
Social Media Advertising: We may run paid campaigns on platforms like YouTube, Facebook, Instagram, Twitter (X), and LinkedIn to target specific audiences and increase brand visibility. We always attempt to be as targeted as possible to reach the most targeted audience based upon the specific content we are promoting. We do from time to time target a broader audience to expand reach with the goal of increasing the organic audience and creating greater awareness of the content and the companies participating in various research and media programs.

Content Syndication: We may use paid media to syndicate content so research, articles, videos, and other organic and/or sponsored content shows up on various websites through recommendation engines and targeting. This may include content syndication, cross-platform content placement, and other content amplification to expand reach and audience. These campaigns are done using keyword targeting that may address demographics like role, industry, company, age, gender, or other specific data that meets a target audience for a specific content type.
Search Engine Marketing (SEM): We may bid on keywords to have our content and/or our clients’ content appear prominently in search engine results pages (e.g., Google Ads).

Sponsored Content: We may collaborate with publishers to create and promote sponsored articles, videos, or other forms of content related to our clients’ work.

Transparency and Client Interests: We always prioritize our clients’ best interests in our advertising and promotion efforts and we are proud of the organic audience we have built and the investments we make to expand our audience with the goal of building a larger, more dedicated audience of relevant viewers to benefit from the content we create.

When sharing relevant data and audience metrics from projects we always seek to be transparent that our audience and metrics are comprised of a combination of paid, owned, earned, and shared promotion. We strive to provide clear and accurate information to our audience regarding the nature of our advertising and promotion practices.

Our ultimate goal is to help our clients achieve their marketing objectives while maintaining trust and integrity with our audience. If you have any questions or concerns about our advertising practices or the content we promote, please do not hesitate to reach out to us.

Licensing and Citations

A trusted business partner to hundreds of clients, many of which are included in the world’s top 100 enterprises, Futurum conducts research on emerging technologies, identifies and validates trends, and empowers our clients to find their competitive edge in this digital economy. The insights and research on futurumgroup.com can be cited, but must be cited in-context, displaying the title, author’s name, author’s title, date of publication,  “The Futurum Group”,  and a link to the insight or article. Non-press and non-analysts must receive prior written permission from The Futurum Group for any citations. For citations inquiries, please email [email protected].

Futurum Syndicated Group Report Licensing & Citation Policy

Quick Reference Decision Tree

Do you want to CITE a data point or short quote (≤400 words)? → YES: Permitted with proper attribution. No additional license needed.

Do you want to REPRODUCE a chart, figure, or extended excerpt (>400 words)? → YES: Reprint License required. Contact your account manager.

Do you want to SHARE a report with someone OUTSIDE your organization? → YES: Reprint or Distribution License required. → This includes partners, customers, prospects, media, and agencies.

Do you want to POST Futurum content on YOUR WEBSITE or resource center? → YES: Digital Distribution License required.

Do you want to USE Futurum content in ADVERTISING or DEMAND GENERATION? → YES: Commercial Use License required. Contact your account team.

Do you want to TRANSLATE Futurum content into another language? → YES: Translation License required. Explicit written permission needed.

Overview

Futurum Group research — including all reports, market forecasts, decision maker surveys, Signal assessments, and analyst content published on the Futurum Intelligence platform and the Futurum public website (futurumgroup.com) — is protected by United States copyright law and international treaties. This policy governs how licensed subscribers and third parties may cite, reference, excerpt, and reprint Futurum research. 

Our goal is simple: we want our research to be used. Proper citation amplifies our analysts’ work, validates your market positioning, and builds trust with your audiences. But unauthorized reproduction, misrepresentation of findings, or out-of-context excerpting undermines the independence and credibility that make Futurum research valuable in the first place.

What You CAN Do

✅ With a Current Futurum Subscription or License

Permitted Use

Guidelines

Cite data points, statistics, and findings in your own materials (presentations, white papers, blog posts, sales decks, investor materials)

Must include proper attribution: “Source: Futurum Group, [Report Title], [Date]” or “According to Futurum Group research…”

Quote analyst commentary (1–2 sentences) in your content

Must attribute to the named analyst and report. Must not alter the meaning or context of the quote

Reference market sizing, forecasts, and growth rates from Futurum market data

Must cite the specific report and vintage (e.g., “1H 2026 AI Platforms Market Forecast”). Must not present Futurum data as your own proprietary research. May not publish a full forecast series – only a future data point or start and end date data. 

Share report findings internally within your licensed organization

Reports may be distributed to employees within the subscribing entity. Access through the Futurum Intelligence platform is governed by your subscription agreement

Use Futurum data in earnings calls, investor presentations, and analyst days

Must attribute clearly. Futurum data should be identified as independent third-party research

Include Futurum findings in RFP responses and sales materials

Must attribute. Must not imply Futurum endorsement of your product or company unless a formal licensing/endorsement arrangement exists

Link to published Futurum content on the public website (futurumgroup.com)

Freely permitted. Deep-linking to specific articles, reports, and analyst commentary is encouraged

Discuss Futurum research in podcasts, webinars, and speaking engagements

Must attribute verbally (e.g., “According to Futurum Group’s latest research…”). Must not misrepresent findings or present selectively to distort conclusions

Share reports, excerpts, and analyst quotes for partners to use in their client engagements. 

Partners may use licensed reports, excerpts, and quotes under the same Futurum Group Report Licensing & Citation Policy that applies to the licensing organization. Please share the policy with your partners—you can find it here. If any partner organization violates the policy, the licensee risks losing its licensing privileges. For report distribution by partners, Futurum requires a Partner Extended Distribution License fee. Contact your account manager for fees and any further guidelines. 

✅ With a Reprint or Extended License

Permitted Use

Guidelines

Reproduce full reports or substantial excerpts (more than 400 words or 2+ charts/figures) for external distribution

Requires a Futurum Reprint License. Contact your account manager or customer success manager

Distribute Futurum reports to customers, partners, prospects, or media outside your organization

Requires a Reprint License. Branded reprints with your company’s cover/context are available

Post Futurum reports or excerpts on your public-facing website or resource center

Requires a Reprint License or Digital Distribution License

Include Futurum research in paid advertising or demand generation campaigns

Requires specific licensing approval. Contact your Futurum account team or customer success manager

Bundle Futurum reports with your product or service offerings

Requires a Commercial Use License negotiated with Futurum

Translate Futurum reports into other languages for international distribution

Permitted with a Reprint License.

What You CANNOT Do 

❌ Prohibited Without Exception

Prohibited Use

Why

Possess or use Futurum reports within an unlicensed organization

If your organization does not hold a current subscription, you may not use Futurum research — even if received from a licensed subscriber

Remove, obscure, or alter Futurum copyright notices, attribution, or branding from any report or excerpt

All Futurum materials must retain their original copyright and attribution marks

Misrepresent Futurum findings by selectively quoting, altering context, or presenting partial data in a way that changes the analyst’s conclusion

If you cite Futurum data, the citation must fairly represent the finding. Cherry-picking data points to support a claim the analyst did not make is prohibited

Imply Futurum endorsement of your product, service, or company without a formal endorsement arrangement

Citing Futurum research is not the same as a Futurum endorsement. Language such as “Futurum recommends [your product]” or “Futurum-approved” is prohibited unless contractually agreed upon

Use Futurum research to create derivative works (competing reports, market models, or databases) without written permission

Futurum data cannot be incorporated into your own research products for resale or competitive purposes

Aggregate Futurum data with other sources in a way that obscures the Futurum attribution or makes the data unattributable

If Futurum data appears in a combined dataset, it must remain identifiable as Futurum-sourced

Citation Best Practices

Proper Attribution Formats

In written materials:

“According to Futurum Group’s 1H 2026 AI Platforms Decision Maker Survey (n=820), 52.6% of enterprise AI decision makers cite privacy and security as a top GenAI adoption challenge.”

“Source: Futurum Group, Sovereign AI: What Nations Want (And What They’ll Actually Get), January 2026. Analysts: Nick Patience, Fernando Montenegro.”

“Futurum Group’s market forecast projects the on-premise AI platform market will reach $21.0 billion in 2026, growing 59.5% year-over-year (Source: 1H 2026 AI Platforms Market Forecast).”

In presentations/slides:

Footer or source line: “Source: Futurum Group, [Report Name], [Date]”

For charts/figures reproduced from Futurum: “© [Year] Futurum Group, LLC. Used with permission.” (Reprint License required for full chart reproduction)

In verbal contexts (podcasts, webinars, speeches):

“Futurum Group’s latest research shows that…” or “According to Futurum analyst [Name]…”

What Constitutes “Fair Use” Citation (No Reprint License Required)

Element

Threshold

Text quotation

Up to 400 words from a single report, with full attribution

Data points/statistics

Individual statistics with source citation (e.g., “52.6% cite privacy as a challenge — Futurum Group, 1H 2026”)

Analyst quotes

1–2 sentences with analyst name and report title

Charts/figures

Description or reference to a chart is permitted; reproduction of the actual chart image requires a Reprint License

Report titles and descriptions

Freely referenceable with links to the source

What Requires a Reprint License

Element

Trigger

Extended text

More than 400 words from a single report

Full chart/figure reproduction

Any complete chart, graph, figure, or table from a Futurum report

Executive summary reproduction

Reproducing a report’s executive summary in full

External distribution

Any Futurum content shared outside your licensed organization

Commercial use

Using Futurum content in paid campaigns, lead generation, or product bundling

Full report reprint

Distributing a complete Futurum report (branded or unbranded) to any external audience

Reprint & Licensing Options

License Type

Use Case

Includes

Standard Reprint

Distribute a specific Futurum report to your customers, prospects, or partners

PDF reprint with optional custom cover page and company introduction. Digital or print distribution rights for a specified period

Digital Distribution License

Post Futurum content on your website, resource center, or gated content library

Specified reports or excerpts hosted on your digital properties for a defined period. May include lead-capture integration

Excerpt License

Use extended excerpts (>400 words), multiple charts, or substantial portions of a report in your own content

Rights to incorporate specified Futurum content into your white papers, ebooks, or campaign materials

Logo & Endorsement License

Use the Futurum Group name, logo, or analyst quotes in marketing/advertising contexts

Negotiated on a case-by-case basis. May include analyst participation in co-marketing

Futurum Intelligence Platform Content

All content accessible through the Futurum Intelligence platform — including market forecasts, decision maker survey data, Signal assessments, market share data, competitive intelligence, and dashboard visualizations — is subject to the same copyright and licensing terms as published reports. Additional platform-specific guidelines:

Permitted

Prohibited

Screenshots of platform data for internal presentations (with attribution)

Screen recording or systematic extraction of platform data without an API/MCP license

Citing specific data points from the platform in external materials (with attribution)

Sharing login credentials with non-licensed users

Exporting data through platform-provided export functions for licensed internal use

Building competing databases or data products from platform content without an API/MCP license

Discussing platform insights in internal meetings and strategy sessions

Providing platform access to external consultants, agencies, or partners without a license extension

Enforcement

Unauthorized distribution or reproduction of Futurum Group publications, or any portion thereof, may result in severe civil and criminal penalties and will be prosecuted to the maximum extent necessary to protect the publisher’s rights. Futurum Group actively monitors for unauthorized use of its intellectual property. If you become aware of unauthorized distribution of Futurum research, please contact your account manager or customer success manager.

How to Request a License

To discuss reprint options, extended licensing, or any use case not covered above:

  • Contact your Futurum account manager directly via email with a clear and explicit request – use their specific address or [email protected] 
  • Contact your Futurum Customer Success Manager directly via email with a clear and explicit request – use their specific address or [email protected] 
  • For urgent requests: Indicate timeline and intended use case; most standard reprint licenses can be processed within 5 business days

Licensing

All reports on futurumgroup.com, including any supporting materials, are owned by The Futurum Group. These publications may not be reproduced, distributed, or shared in any form without the prior written permission of The Futurum Group.

Futurum  Custom Content Group Report Licensing & Citation Policy

Quick-Reference: Custom Content Usage Decision Tree

Is the content BRANDED (Futurum attribution visible)?

  → You may distribute externally without restriction.

  → You may use in advertising, demand gen, sales enablement.

  → You must NOT alter Futurum’s findings or conclusions.

  → You must maintain Futurum attribution in all contexts.

Is the content GHOSTWRITTEN by Visible Impact (no Futurum attribution)?

  → You may publish as your own.

  → You must NOT include Futurum-sourced data points without attribution.

  → You must maintain internal records of Futurum’s involvement.

  → Futurum will not publicly reference the engagement.

Is it a SIGNAL65 BENCHMARK?

  → You may distribute favorable results freely.

  → You may keep unfavorable results internal.

  → You may NOT publish selectively edited results that misrepresent findings.

  → Signal65’s editorial independence is non-negotiable.

Do you want to UPDATE the data or findings?

  → You may NOT update Futurum data on your own.

  → A new engagement is required for refreshed data.

Do you want to SHARE with a partner or subsidiary?

  → Wholly-owned subsidiaries: generally permitted (notify Futurum).

  → Partners/resellers for their own redistribution: does not require approval.

Are you UNSURE?

  → Contact your Futurum account manager. We’re here to help you 

     maximize the value of your investment — within terms that protect 

     the independence and credibility that make the content valuable.

Permitted Uses (Included in Standard Custom Content License)

Permitted Use

Guidelines

Distribute externally to customers, prospects, partners, and media

The primary purpose of Custom Content is external distribution. Client may share freely with any external audience

Post on client’s public website, resource center, or gated content library

Included use 

Include in sales enablement materials (pitch decks, RFP responses, battle cards)

Client may excerpt or reference Custom Content in sales materials without additional approval

Infographics and other visuals

Client should ensure that the source and attribution to Futurum Group are included and visible

Use in paid advertising and demand-generation campaigns

Including social media promotion, paid search, email campaigns, display advertising, and content syndication

Distribute at events and conferences (print or digital)

Including handouts, booth materials, and post-event follow-up

Share with analyst relations, investor relations, and media relations teams

For use in investor presentations, earnings materials, and media backgrounders

Include in internal training and enablement programs

For sales training, product marketing alignment, and executive education

Translate into other languages for international markets

For an additional cost, Futurum will  translate Custom Content  and ensure the translation does not distort findings

Excerpt and repurpose into derivative formats (blog posts, social media, infographics, video scripts)

Client may create derivative assets from Custom Content for their own use, provided Futurum attribution is maintained

Archive indefinitely for internal reference

No expiration on internal use rights

Permitted Uses (Requiring Futurum Notification or Approval)

Permitted Use

Requirement

Alteration of Futurum’s conclusions or findings

Client may NOT alter the research conclusions, data, or analyst findings without written Futurum approval. Contextual framing, introductions, and executive summaries added by the client are permitted — changing the research itself is not

Removal of Futurum attribution

Custom Content must retain Futurum Group attribution unless the engagement was specifically structured as a ghostwritten/unbranded deliverable (see Ghostwritten Content section below)

Use by acquired entities or subsidiaries not covered in the original agreement

Requires notification to and approval. Futurum. Standard practice is to extend rights to wholly-owned subsidiaries at no additional cost

Sublicensing to third parties for their own distribution

Requires Futurum approval. Client cannot grant its partners or resellers the right to rebrand or redistribute Custom Content as their own without Futurum consent

Prohibited Uses

Prohibited Use

Why

Altering Futurum’s research findings, data, or analyst conclusions without written permission

Custom Content carries Futurum’s reputation and analytical integrity. Changing findings misrepresent Futurum’s independent analysis

Implying Futurum endorsement beyond the scope of the engagement

Custom Content commissioned by a client does not constitute a blanket Futurum endorsement of the client’s entire product portfolio or company strategy — only the specific findings within the deliverable

Using Custom Content to misrepresent competitive positioning by selectively quoting findings out of context

If the research includes balanced findings (strengths AND weaknesses), the client may not selectively publish only favorable findings while suppressing unfavorable ones

Reselling Custom Content as a standalone product or bundling it for revenue generation

Client may use Custom Content to support its business — it may not sell the content itself as a product

Submitting Custom Content to third-party publications as if authored solely by the client

Unless the engagement was structured as ghostwritten content, Futurum attribution must be maintained in all published contexts

Using Futurum’s underlying proprietary data (raw survey responses, market model spreadsheets, ETR feeds) beyond the specific analysis delivered

The client licenses the analysis — not the underlying datasets. Access to raw data requires a separate data license

Disclaimers

The information presented on futurumgroup.com is for informational purposes only and may contain technical inaccuracies, omissions, and typographical errors. The Futurum Group disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information. The content on futurumgroup.com consists of the opinions of The Futurum Group and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. The Futurum Group provides forecasts and forward-looking statements as directional indicators and not as precise predictions of future events. While our forecasts and forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forecasts and forward-looking statements, which reflect our opinions only as of the date of content publication. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forecasts and forward-looking statements in light of new information or future events.

Privacy

The Futurum Group family comprises award-winning publications and websites including Broadsuite Media GroupConverge Business + TechFuture of Work, and The Futurum Group.

Below is the current policy regarding the use of personally identifying information and data collected by the publications and websites of The Futurum Group.

We strive to deliver outstanding products, services, and experiences across The Futurum Group publications and websites.

We value your business and, most importantly, your loyalty. The Futurum Group is committed to assuring strong customer relationships.

Your privacy is important to us and we therefore reevaluate this policy on an ongoing basis based on feedback from readers.

The Futurum Group reserves the right to change its privacy policy. However, if there are any changes to the use of personally identifiable information and data that is different from that stated at the time of collection, we will notify you by posting a notice on futurumgroup.com and/or the applicable website.

The Futurum Group publications and our family of websites collect personally identifying information and data about individuals, their company, and their demographics (“personally identifying information and data”) including (i) when you provide information to one of our publications or websites such as when you register or sign up for any of our products such as publications, subscriptions, e-mails, contests, newsletters, memberships, RSS Feeds, webcasts, white papers, online seminars, conferences and other communications with one of our publications or websites (ii) when you register or sign up on one of our websites or when you register for any other The Futurum Group products individually or through an automated registration (“auto register”), your information will be known to the publication and (iii) from time to time we may add other information that we collect from third party sources to enhance the information that you provided to the publication or website, and (iv) your information will also be shared with the third-party sponsor of the research project.

Any of The Futurum Group websites may use your personally identifying information for internal analytical and business development purposes and to send you email.

Unless otherwise stated in the individual privacy policy, when you provide your email address to any The Futurum Group publication or website, you agree to receive email from that publication or website and others within The Futurum Group portfolio.

In addition, other forms of communication, including postal mail, may be directed to you, and other information you provide may be collected, used and shared pursuant to the specific privacy policy of the site to which you provided the information, as may be updated from time to time.

To access restricted content on any The Futurum Group website, you need to provide certain information about yourself. If you have previously registered on a Futurum website and you begin to fill out certain forms on another Futurum website, the site may “recognize” you and automatically complete the form.

You can “opt-out” of receiving further email by clicking the appropriate links that appear at the bottom of any email you receive.

If you do not want to receive other types of communication, including as applicable, postal mail, from the editor and publisher of the site, please refer to the specific site’s privacy policy for the procedure to follow.

In the event that the ownership of The Futurum Group, or any Futurum portfolio properties or divisions or any of its products are sold or transferred, all lists and data which contain personally identifiable information and data will be transferred to the new owner.

The Futurum Group portfolio of websites are intended for individuals over the age of 13 years old. Personal information may not be provided by anyone under 13 years of age. Further, no one under 13 years old may participate in the forums or chat rooms or any other areas where public discussions may take place. In addition, no one under the age of 18 may conduct any transactions for the purposes or purchasing or selling any items.

Parents should be sure that their children are not conducting any of the above activities on The Futurum Group websites.

If you have any questions or comments regarding The Futurum Group, its use of information, or any other questions, please send an email to [email protected] or write to us at Customer Service, The Futurum Group, 501 West Ave. Suite 2102, Austin TX 78701.

Independence

The Futurum Group is a family of industry research, advisory, consulting, and media companies focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and delivering data and insights that empower clients to find their competitive edge in the digital economy. 

Our journalists and industry analysts are dedicated to presenting unbiased, clear, and actionable insights to support business planning initiatives and go-to-market strategies, utilizing rigorous journalistic and research practices and without regard for technology hype or special interests, including The Futurum Group’s own client relationships.

The key tenets of our editorial independence policy are as follows:

  1. The Futurum Group’s published news and analysis are completely independent
  2. The Futurum Group’s journalists and industry analysts are completely independent
  3. The Futurum Group’s editorial voice and conclusions are completely independent
Independent News and Analysis
  • The Futurum Group reserves editorial authority over our published content, including the right to express opinions as our journalists, analysts, and editors see fit.
  • The Futurum Group’s news, analysis, and research coverage is not influenced by the company’s client relationships or partnerships.
  • As part of its news, analysis, and research coverage, The Futurum Group does not explicitly endorse any particular company, technology, or product.
  • The Futurum Group never charges companies or organizations to be included in its news, analysis, or research coverage.
  • All sponsored or commissioned content will include a disclosure of the fact that the content has been commissioned as well as the sponsoring organization.
  • The Futurum Group does not accept sponsorship for any news, analysis, or research content that compares, evaluates, rates, or ranks specific companies, technologies, or products.
  • The Futurum Group’s news, analysis, and research content is not influenced by the company’s use of specific products or services for its own internal operations.
Independent Journalists and Industry Analysts
  • The Futurum Group journalists and analysts do not share recommendations or advice related to investments or purchase of stock/equity in any companies we cover.
  • The Futurum Group journalists and analysts may not buy or sell shares in a company they are covering for a period of at least 7 days following publication of related content.
  • The Futurum Group monitors, manages, and mitigates any conflicts of interest among its team of journalists and analysts.
Company Independence
  • The Futurum Group is a privately held business that is not part of a larger organization, nor is beholden to outside investors.
  • The Futurum Group’s client base is diversified, with no single client accounting for more than 5% of company revenue.
  • The Futurum Group does not invest in companies it covers in its news, analysis, and research content.

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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