Disclosures and Policies

Disclosures

The Futurum Group is an independent research, analysis, and advisory firm focused on digital innovation and market-disrupting technologies and trends. Every day our analysts, researchers, and advisors help business leaders from around the world anticipate tectonic shifts in their industries and leverage disruptive innovation to either gain or maintain a competitive advantage in their markets. Like all research and analyst firms, we provide or have provided paid research, analysis, advising, or consulting to many technology companies in the industry, including but not limited to 21st Century Software, ACM Magazines, Actian Corp., Adobe, Advanced Micro Devices, Inc. (AMD),Ahgora Sistemas, Alteryx, Alvaria,  Amazon, Inc., Amazon Web Services, AMD, Arista, Aryaka, AveriSource, Aviatrix, Aviz Networks, Arm, Atos, Automation Anywhere, BCBS-KS, BMC Software, Inc., Boomi, Box, Broadcom, BRZ, C3AI, Capgemini, Carsnoop, CCIntegration, Inc., CI&T, Cisco, ClearStar, Cloud Centric, Cloudera, Cohesity Inc., Citrix, Commvault Systems, Inc., CompuCom, Contentful, Clear Software, Cloudera, Clumio, Cohesity, Crestron Electronics, Inc., Dell Technologies, DISA (Defense Information Systems Agency), DXC Technologies, e-Storage, Elastic, EPOS Audio, Equinx, Ericsson, Excelerateds2p, Extreme Networks, Five9, FloQast, Ford Pro, Fortinet, Forward Networks, Gavidi, GlobalFoundries, GN Audio/Jabra, Golin, Google, LLC, GoTo, Groq, Hammerspace, Hewlett Packard Enterprise, Honeywell, HP, Inc., HPE Pointnext, Iconium, IBM, IFS, Infinidat, Intel, InterSystems, IP Fabric, Iron Mountain, Juniper Networks, Kyndryl, Lattice Semiconductor Corp., Lenovo, Local Measure, MainTegrity, Marvell Semiconductor, Inc., Micro Focus, Micron Technology, Inc., Microsoft, Mitel, MMI, Model 9, MongoDB, Neat, Neo4j, NetApp, Inc., Netcracker Technology Solutions, LLC, Nobl9, Nokia, Ntirety, Nutanix, Nyriad, NVIDIA, Onsemi, Open Text, Oracle America, Inc., PegaSystems Inc, Pexip, Platform 9, Plus AI, Pluribus, Plus, Poly, Pure Storage, Qlik, Qualcomm Technologies, Inc., Qualinx, Quantum Wisdom Institute, Quamolo, Randori, Red Hat, Inc., Ripple Labs, Rocket Software, Royal Canadian Mounted Police, Rubrik,  Salesforce-Global, Samsara Inc, Samsung, Samsung Mobile, Samsung Semiconductor, SAP, SAS Institute Inc., Segment, Semos Cloud, ServiceNow, Shure, Siemens, SiFice, Inc., SiliconAngele Media, SiliconLabs, SIOS, Softiron, Solidigm, Spectrum Enterprise, Splunk Inc, T-Mobile, Teamlium, Telesign, Teradata, The Marketing Practice, Tray.io, Trustpair, TTEC, Twilio, UiPath, VAST Data, Veeam Software, Velocity Software, Veritas, Vertali Ltd., Virtual Z Computing, VMWare Inc., WalkMe, Washington Metropolitan Area Transit Authority, Waste Management, Workday, Zededa, Zendesk, Zoho, Zoom Video Communications, Inc., and Zuora, which may be cited in the research and articles on futurumgroup.com. No employees at the firm hold any equity positions with any companies cited in our research.

Advertising and Promotion Disclosures

At The Futurum Group, we are committed to transparency and honesty in all our business practices, including our advertising efforts. With the volume of content being published across the web, we recognize the importance of investing in audience development through a variety of means with the goal of bringing the right audience to the most valuable content that will educate and deliver valuable insights to our audience. The Futurum Group and its portfolio of companies are proud of our growing audience, and we are constantly seeking to expand it for a larger awareness to benefit our customers and our brand.

Our mission is to promote and enhance our clients’ work through a combination of paid, owned, earned, and shared media in order to maximize reach and target the most appropriate audience for the content we are sharing. This includes a diverse paid media strategy to continuously grow, augment, and improve our audience metrics and increase the value we provide to our clients.

The following offers more clarity on our organic and paid media strategy.

Organic Promotion: Our organic advertising efforts involve creating and sharing valuable content, optimizing websites, and implementing SEO (Search Engine Optimization) techniques to improve our clients’ online visibility without the use of paid promotions. Organic promotion is performed by our social media and marketing team and does not involve paid placement or promotion. Organic promotion, sometimes referred to as an owned or earned audience, focuses on the quality and relevance of our content and the trust and loyalty we build with our audience over time.

Social Media Advertising: We may run paid campaigns on platforms like YouTube, Facebook, Instagram, Twitter (X), and Linkedin to target specific audiences and increase brand visibility. We always attempt to be as targeted as possible to reach the most targeted audience based upon the specific content we are promoting We do from time to time target a broader audience to expand reach with the goal of increasing the organic audience and creating greater awareness of the content and the companies participating in various research and media programs.

Paid Advertising: In addition to organic promotion efforts, we may also use paid advertising methods to further promote our clients’ work. Paid advertising encompasses various strategies, including but not limited to:
Social Media Advertising: We may run paid campaigns on platforms like YouTube, Facebook, Instagram, Twitter (X), and LinkedIn to target specific audiences and increase brand visibility. We always attempt to be as targeted as possible to reach the most targeted audience based upon the specific content we are promoting. We do from time to time target a broader audience to expand reach with the goal of increasing the organic audience and creating greater awareness of the content and the companies participating in various research and media programs.

Content Syndication: We may use paid media to syndicate content so research, articles, videos, and other organic and/or sponsored content shows up on various websites through recommendation engines and targeting. This may include content syndication, cross-platform content placement, and other content amplification to expand reach and audience. These campaigns are done using keyword targeting that may address demographics like role, industry, company, age, gender, or other specific data that meets a target audience for a specific content type.
Search Engine Marketing (SEM): We may bid on keywords to have our content and/or our clients’ content appear prominently in search engine results pages (e.g., Google Ads).

Sponsored Content: We may collaborate with publishers to create and promote sponsored articles, videos, or other forms of content related to our clients’ work.

Transparency and Client Interests: We always prioritize our clients’ best interests in our advertising and promotion efforts and we are proud of the organic audience we have built and the investments we make to expand our audience with the goal of building a larger, more dedicated audience of relevant viewers to benefit from the content we create.

When sharing relevant data and audience metrics from projects we always seek to be transparent that our audience and metrics are comprised of a combination of paid, owned, earned, and shared promotion. We strive to provide clear and accurate information to our audience regarding the nature of our advertising and promotion practices.

Our ultimate goal is to help our clients achieve their marketing objectives while maintaining trust and integrity with our audience. If you have any questions or concerns about our advertising practices or the content we promote, please do not hesitate to reach out to us.

Citations

A trusted business partner to hundreds of clients, many of which are included in the world’s top 100 enterprises, Futurum conducts research on emerging technologies, identifies and validates trends, and empowers our clients to find their competitive edge in this digital economy. The insights and research on futurumgroup.com can be cited, but must be cited in-context, displaying the title, author’s name, author’s title, date of publication,  “The Futurum Group”,  and a link to the insight or article. Non-press and non-analysts must receive prior written permission from The Futurum Group for any citations. For citations inquiries, please email citations@futurumgroup.com.

Licensing

All reports on futurumgroup.com, including any supporting materials, are owned by The Futurum Group. These publications may not be reproduced, distributed, or shared in any form without the prior written permission of The Futurum Group.

Disclaimers

The information presented on futurumgroup.com is for informational purposes only and may contain technical inaccuracies, omissions, and typographical errors. The Futurum Group disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information. The content on futurumgroup.com consists of the opinions of The Futurum Group and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. The Futurum Group provides forecasts and forward-looking statements as directional indicators and not as precise predictions of future events. While our forecasts and forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forecasts and forward-looking statements, which reflect our opinions only as of the date of content publication. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forecasts and forward-looking statements in light of new information or future events.

Privacy

The Futurum Group family comprises award-winning publications and websites including Broadsuite Media Group, Converge Business + Tech, Future of Work, and The Futurum Group.

Below is the current policy regarding the use of personally identifying information and data collected by the publications and websites of The Futurum Group.

We strive to deliver outstanding products, services, and experiences across The Futurum Group publications and websites.

We value your business and, most importantly, your loyalty. The Futurum Group is committed to assuring strong customer relationships.

Your privacy is important to us and we therefore reevaluate this policy on an ongoing basis based on feedback from readers.

The Futurum Group reserves the right to change its privacy policy. However, if there are any changes to the use of personally identifiable information and data that is different from that stated at the time of collection, we will notify you by posting a notice on futurumgroup.com and/or the applicable website.

The Futurum Group publications and our family of websites collect personally identifying information and data about individuals, their company, and their demographics (“personally identifying information and data”) including (i) when you provide information to one of our publications or websites such as when you register or sign up for any of our products such as publications, subscriptions, e-mails, contests, newsletters, memberships, RSS Feeds, webcasts, white papers, online seminars, conferences and other communications with one of our publications or websites (ii) when you register or sign up on one of our websites or when you register for any other The Futurum Group products individually or through an automated registration (“auto register”), your information will be known to the publication and (iii) from time to time we may add other information that we collect from third party sources to enhance the information that you provided to the publication or website, and (iv) your information will also be shared with the third-party sponsor of the research project.

Any of The Futurum Group websites may use your personally identifying information for internal analytical and business development purposes and to send you email.

Unless otherwise stated in the individual privacy policy, when you provide your email address to any The Futurum Group publication or website, you agree to receive email from that publication or website and others within The Futurum Group portfolio.

In addition, other forms of communication, including postal mail, may be directed to you, and other information you provide may be collected, used and shared pursuant to the specific privacy policy of the site to which you provided the information, as may be updated from time to time.

To access restricted content on any The Futurum Group website, you need to provide certain information about yourself. If you have previously registered on a Futurum website and you begin to fill out certain forms on another Futurum website, the site may “recognize” you and automatically complete the form.

You can “opt-out” of receiving further email by clicking the appropriate links that appear at the bottom of any email you receive.

If you do not want to receive other types of communication, including as applicable, postal mail, from the editor and publisher of the site, please refer to the specific site’s privacy policy for the procedure to follow.

In the event that the ownership of The Futurum Group, or any Futurum portfolio properties or divisions or any of its products are sold or transferred, all lists and data which contain personally identifiable information and data will be transferred to the new owner.

The Futurum Group portfolio of websites are intended for individuals over the age of 13 years old. Personal information may not be provided by anyone under 13 years of age. Further, no one under 13 years old may participate in the forums or chat rooms or any other areas where public discussions may take place. In addition, no one under the age of 18 may conduct any transactions for the purposes or purchasing or selling any items.

Parents should be sure that their children are not conducting any of the above activities on The Futurum Group websites.

If you have any questions or comments regarding The Futurum Group, its use of information, or any other questions, please send an email to info@futurumgroup.com or write to us at Customer Service, The Futurum Group, 501 West Ave. Suite 2102, Austin TX 78701.

Independence

The Futurum Group is a family of industry research, advisory, consulting, and media companies focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and delivering data and insights that empower clients to find their competitive edge in the digital economy. 

Our journalists and industry analysts are dedicated to presenting unbiased, clear, and actionable insights to support business planning initiatives and go-to-market strategies, utilizing rigorous journalistic and research practices and without regard for technology hype or special interests, including The Futurum Group’s own client relationships.

The key tenets of our editorial independence policy are as follows:

1. The Futurum Group’s published news and analysis are completely independent
2. The Futurum Group’s journalists and industry analysts are completely independent
3. The Futurum Group’s editorial voice and conclusions are completely independent

Independent News and Analysis

• The Futurum Group reserves editorial authority over our published content, including the right to express opinions as our journalists, analysts, and editors see fit.
• The Futurum Group’s news, analysis, and research coverage is not influenced by the company’s client relationships or partnerships.
• As part of its news, analysis, and research coverage, The Futurum Group does not explicitly endorse any particular company, technology, or product.
• The Futurum Group never charges companies or organizations to be included in its news, analysis, or research coverage.
• All sponsored or commissioned content will include a disclosure of the fact that the content has been commissioned as well as the sponsoring organization.
• The Futurum Group does not accept sponsorship for any news, analysis, or research content that compares, evaluates, rates, or ranks specific companies, technologies, or products.
• The Futurum Group’s news, analysis, and research content is not influenced by the company’s use of specific products or services for its own internal operations.

Independent Journalists and Industry Analysts

• The Futurum Group journalists and analysts do not share recommendations or advice related to investments or purchase of stock/equity in any companies we cover.
• The Futurum Group journalists and analysts may not buy or sell shares in a company they are covering for a period of at least 7 days following publication of related content.
• The Futurum Group monitors, manages, and mitigates any conflicts of interest among its team of journalists and analysts.

Company Independence

• The Futurum Group is a privately held business that is not part of a larger organization, nor is beholden to outside investors.
• The Futurum Group’s client base is diversified, with no single client accounting for more than 5% of company revenue.
• The Futurum Group does not invest in companies it covers in its news, analysis, and research content.