Insight Type: Marketing: Art and Science

Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in marketing, and the need for purposeful AI.
Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.
Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).