Insight Type: Research Note

Highlighting Industry Players Approaching Generative AI in the Right Way
Mark Beccue, Research Director at The Futurum Group, highlights organizations approaching generative AI in the right way. This edition of Adults in the Generative AI Rumpus Room features Salesforce, DeepLearning.AI, and Microsoft.
In These Tumultuous AI Times, Salesforce Can Be the AI Voice of Reason
Mark Beccue, Research Director at The Futurum Group, makes his case for Salesforce’s Marc Benioff to go to Washington as the voice of responsible AI.
Oracle Database@Azure Debuts Oracle Cloud Infrastructure Services To Simplify Cloud Migration, Multicloud Deployment, and Management
The Futurum Group’s Ron Westfall and Steven Dickens examine how Oracle and Microsoft are expanding their collaboration with Oracle Database@Azure, combining strengths for enhanced cloud performance and AI capabilities.
CTERA Vault WORM Functionality Provides Immutability for Enhanced Resilience and Compliance
The Futurum Group’s Mitch Lewis and Krista Macomber share their insights on CTERA’s announcement of the CTERA Vault WORM immutability feature.
Firefly Exits Beta and Generative Credits and Price Hikes Are Announced
Keith Kirkpatrick, Research Director at The Futurum Group, covers the GA launch of Adobe Firefly, and discusses how Adobe’s price hikes strike a balance between supporting experimentation and the real-world cost of deploying generative AI tools.
Vi Priority Eases Many Friction Points, Enhances Onboarding, and Provides Personalization
Sherril Hanson, Senior Analyst at The Futurum Group, explores Vi’s latest offering, Vi Priority, which is aimed at lucrative postpaid customers and leverages foundational CX strategies.
SAP’s Acquisition of LeanIX Will Add a Comprehensive View of Business Processes and Applications to Its Business Transformation Products
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights as the SAP business transformation portfolio is expanded with the acquisition of German vendor LeanIX and its growing enterprise architecture management capabilities.
The First Industrial Metaverse for Digital Transformation
Clint Wheelock, Chief Research Officer at The Futurum Group, examines the Renault Group Metaverse’s live monitoring capabilities that enhance the responsiveness of industrial processes, improve production quality, and optimizing the supply chain.
Netcracker Bolsters Its Relationship with Microsoft to Integrate GenAI Telco Solution with ChatGPT to Spur the Development of Telco High-Value Use Cases
The Futurum Group’s Ron Westfall examines Netcracker’s selection of Microsoft Azure OpenAI Service to boost GenAI Telco Solution to fulfill top telco use case demands such as improved productivity and enhanced interactions with customers.
Netcracker Introduces GenAI Telco Solution to Ensure Generative AI Models Drive Telco-Specific Benefits
The Futurum Group’s Ron Westfall delves into why the Netcracker GenAI Telco Solution meets the challenges of adopting generative AI technology to deliver the telco-specific knowledge and trust essential to making generative AI successful for telcos.
The News Comes Less Than 3 Weeks After the Cisco-Nutanix Partnership Announcement
Dave Raffo, Senior Analyst at The Futurum Group, explores Cisco’s end-of-life announcement of its HyperFlex HCI system, with the news coming less than 3 weeks after Cisco launched a partnership with HCI rival Nutanix.
Natural Language-Based Generative AI Assistants to Operate Within the Einstein Trust Layer
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Salesforce Einstein Copilot and Einstein Copilot Studio, and discusses how trust is at the center of Salesforce’s AI approach.