PCs and Devices

The Futurum Group’s PCs and Devices analysts deliver a broad view of the PC and device market, marrying device diversity with changing usage models, application ecosystem, and technology convergence, resulting in better insights and decision making for vendors and buyers.

Manufacturers across various device categories benefit from our concise insight and forward-thinking strategies. As new technologies intersect and usage models blur, a deep understanding of the market is essential to drive effective messaging, positioning, and go-to-market plans.

Businesses buying PCs and devices turn to The Futurum Group for enhanced purchasing decisions. Our insights connect the dots between technologies, consider the evolving needs of users in modern workplaces, and encompass supply chain and procurement processes that require predictability and agility.


  • Digital Home Devices
  • Industrial Devices
  • IoT Devices
  • Mobile Devices
  • Output & 3D Printing
  • PCs


On this episode of The Six Five In the Booth, hosts Daniel Newman and Patrick Moorhead welcome Stephen Rose, General Manager for Global Industries at IBM and Alex Sinclair, CTO at GSMA at MWC 2024 for a conversation on generative AI adoption in the telecom industry.
Qualcomm’s New AI-Optimized Connectivity System Rings in the Era of On-Device AI, Multi-Device Connectivity, and Wi-Fi 7
The Futurum Group’s Olivier Blanchard highlights features, benefits, and industry firsts packed into Qualcomm’s new FastConnect 7900 and discusses how Wi-Fi 7 joins on-device AI to reset refresh cycles for the mobile handset space.
A Comprehensive List of Qualcomm’s Most Relevant Generative AI Announcements at Mobile World Congress Barcelona 2024
Olivier Blanchard, Research Director at The Futurum Group, discusses Qualcomm’s latest on-device generative AI announcements at MWC 2024, hinting at the massive market opportunity for OEMs and ISPs.
Qualcomm’s New AI Hub Solves Two Key Challenges for On-Device AI’s Market Opportunity: Velocity and Scale
Olivier Blanchard, Research Director at The Futurum Group, discusses why the Qualcomm AI Hub is exactly what the company and its OEM partners needed to accelerate the on-device AI app ecosystem to boost market adoption of AI-capable devices.
Intel’s Core Ultra Chipset Helps Shape PC Recovery with New On-Device AI Features and Gives Intel and OEM Partners an Early Market Advantage
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on the importance of Intel and Samsung’s AI PC partnership in the PC market in the age of ubiquitous AI, seamless interoperability, and UX.
The Six Five team discusses Lenovo Q3 FY2024 Earnings

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