Enterprise Applications

Enterprise applications are essential for modern organizations, spanning categories like CRM, ERP, Project Management, HR, and Analytics. Generative AI is transforming these tools, introducing AI-powered agents to drive ROI while raising challenges in accuracy and trust. Pricing models are shifting from traditional seat-based approaches to consumption- and outcome-based models, reflecting automation’s efficiency. The proliferation of applications has created economic waste and technical debt, prompting organizations to streamline their tech stacks. Vendors are increasingly offering industry-specific solutions tailored to unique workflows and regulations. With generative AI’s rise, enterprise platforms aim to centralize work, reshaping deployment, pricing, and consumption strategies.

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2025 include:

  • Market Data – bi-annual market sizing & five-year forecast (every six months)
  • Buyer Survey – bi-annual IT Decision Maker survey (every six months)
  • Analyst Insight – a monthly report on critical issues in the industry (every month)
  • State of the Market – a quarterly report on technology, markets, products, and vendors (once per quarter)
  • Market Landscape – an annual report on product segments and representative vendors, deployment types, buying personas, and use cases (once annually)
  • Inquiry Sessions (ongoing) – one-on-one time with our expert analysts to explore your challenges and opportunities

THE LATEST INSIGHTS ON ENTERPRISE APPLICATIONS

The New Platform Release Features Several Tools and Features Designed to Speed Up Agent Development and Deployment, Which Is a Major Challenge for Most Enterprise Customers
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights into ServiceNow’s announcements around the Yokohama platform release and the acquisition of Moveworks.
With Record RPO Growth and Strong Cloud Momentum, Oracle Forecasts Accelerating Revenue Expansion Into FY 2026, Driven by AI Demand and Hyperscaler Partnerships
Keith Kirkpatrick and Daniel Newman at The Futurum Group examine Oracle’s Q3 FY 2025 earnings, highlighting record RPO growth, expanding AI infrastructure, and deepening multi-cloud adoption.
Agentic AI Has Become the Latest Must-Have Technology, and May Become the Flagship Offering at Large Technology Companies
Keith Kirkpatrick and Dion Hinchcliffe at The Futurum Group share insights into AWS’s announcement around the formation of an agentic AI group, and discuss potential product offerings for the cloud giant in the enterprise space.
Google Is Heavily Leveraging Its Cloud, Compute, and Security Offerings and Newly Minted Agentspace Strategy to Woo Public Sector and Education Customers
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the Gen AI Live & Labs Event, which focused on Google’s activity in the public sector and education market.
WalkMe’s 2025 State of Digital Adoption Report Highlights the AI Readiness Gap
Keith Kirkpatrick, Research Director at The Futurum Group, examines WalkMe’s 2025 report on the AI adoption gap, enterprise inefficiencies, and the role of digital adoption in maximizing AI ROI.
Despite a Record RPO of $63.4 Billion and 11% YoY Growth, Salesforce’s FY 2026 Revenue Forecast Signals Slower-Than-Expected AI Adoption and Near-Term Subscription Headwinds
Keith Kirkpatrick, Research Director at The Futurum Group, analyzes Salesforce’s Q4 FY 2025 earnings, highlighting AI growth, margin expansion, and concerns over muted FY 2026 guidance.

The Latest NEWS

Can Industry-Focused ERP Vendors Grab Market Share from Stalwarts?

Can Industry-Focused ERP Vendors Grab Market Share from Stalwarts?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into the ERP software category, and discusses the importance of smaller vendors highlighting industry-specific…
Current Applications used at Enterprise Organizations

Five Types of Enterprise Software Currently Underpinning Application Ecosystems

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the most-utilized enterprise application, based on Futurum Intelligence decision maker survey data, and…
Will SAP’s Data-Focused Approach to AI Resonate with Customers and Prospects?

Will SAP’s Data-Focused Approach to AI Resonate with Customers and Prospects?

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on SAP’s recent announcements, which are designed to enable the use of AI across…
Customer-Vendor Factors That Hurt Enterprise Software Acquisition

Futurum: Customer and Vendor Friction Points Impair Software Acquisition

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into the hurdles that impact the purchasing of enterprise software, based on the findings…
Can SaaS Vendors Deliver Recurring Value via AI Agents?

Can SaaS Vendors Deliver Recurring Value via AI Agents?

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the challenges facing vendors offering platforms for creating and managing AI agents, and…
Will Outcomes-Based Pricing Become the Preferred Pricing Model for AI Agents in 2025?

Will Outcomes-Based Pricing Become the Preferred Pricing Model for AI Agents in 2025?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on the growing use of outcomes-based pricing, spurred on by the growing use of…

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