Enterprise Applications

At The Futurum Group, our collaborative methodology uncovers valuable insights where critical enterprise applications intersect with digital transformation trends, surpassing conventional analysis. We not only examine the applications themselves but also delve into how they shape the broader enterprise information architecture, forming a meta landscape of data-driven decisions that drive business success.

Our influential insights empower vendors to effectively position themselves and provide buyers with the confidence to make informed decisions. Enterprise software companies rely on our guidance to navigate the market’s evolution, seeking our expertise in crafting and amplifying their messages, particularly during pivotal changes and inflection points. Buyers value our ability to compare and contrast options, providing sentiment and recommendations for streamlined selection and seamless deployment.

Coverage

  • Automation Systems
  • Business Information
  • Content & Data Management
  • ERP
  • Line of Business Applications

THE LATEST INSIGHTS ON ENTERPRISE APPLICATIONS

Firefly Exits Beta and Generative Credits and Price Hikes Are Announced
Keith Kirkpatrick, Research Director at The Futurum Group, covers the GA launch of Adobe Firefly, and discusses how Adobe’s price hikes strike a balance between supporting experimentation and the real-world cost of deploying generative AI tools.
SAP’s Acquisition of LeanIX Will Add a Comprehensive View of Business Processes and Applications to Its Business Transformation Products
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights as the SAP business transformation portfolio is expanded with the acquisition of German vendor LeanIX and its growing enterprise architecture management capabilities.
The Furutum Group’s Daniel Newman is joined by Pega’s CTO, Don Schuerman, for a conversation on what the autonomous enterprise looks like and why it matters for today’s businesses.
On this episode of The Six Five – In the Booth, hosts Daniel Newman and Patrick Moorhead welcome Smartsheet’s Ben Canning for a conversation on helping customers solve work management problems faster, easier, and more efficiently during ENGAGE 2023.
Natural Language-Based Generative AI Assistants to Operate Within the Einstein Trust Layer
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Salesforce Einstein Copilot and Einstein Copilot Studio, and discusses how trust is at the center of Salesforce’s AI approach.
Adobe Set Its Ninth Straight Record for Quarterly Revenue Total and Beat Analyst Estimates on Revenue and EPS for Q3
The Futurum Group’s Daniel Newman and Todd R. Weiss share their insights as Adobe revenue for Q3 2023 again sets a record at $4.89 billion.

The Latest NEWS

The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not)….
Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
A Software Bill of Materials Can Dramatically Boost Enterprise IT Security
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights after talking with Red Hat security expert Vincent Danen at Open Source Summit…
Partners Include Styli, Shiseido Americas, Nibav Home Lifts, Sourcewell, and Sweaty Betty
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
Open Source Success Means Tying Open Source to Your Core Business at Every Step
Todd R. Weiss, senior analyst with The Futurum Group, shares his insights after talking open source with Intel’s Arun Gupta at Open Source Summit 2023,…
Technology Pairs LLM and Customer Data to Provide Granular and Complete Customer Profiles