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Enterprise Applications

At The Futurum Group, our collaborative methodology uncovers valuable insights where critical enterprise applications intersect with digital transformation trends, surpassing conventional analysis. We not only examine the applications themselves but also delve into how they shape the broader enterprise information architecture, forming a meta landscape of data-driven decisions that drive business success.

Our influential insights empower vendors to effectively position themselves and provide buyers with the confidence to make informed decisions. Enterprise software companies rely on our guidance to navigate the market’s evolution, seeking our expertise in crafting and amplifying their messages, particularly during pivotal changes and inflection points. Buyers value our ability to compare and contrast options, providing sentiment and recommendations for streamlined selection and seamless deployment.

Coverage

  • Automation Systems
  • Business Information
  • Content & Data Management
  • ERP
  • Line of Business Applications

THE LATEST INSIGHTS ON ENTERPRISE APPLICATIONS

CEO Sundar Pichai Takes Responsibility and Focuses Efforts on Fixing Guardrails
Keith Kirkpatrick, Research Director at The Futurum Group, covers Google’s challenge with implementing generative AI guardrails and discusses how the company can rebound with a solid, enterprise-grade offering.
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenge of balancing product demand against providing an excellent CX, and discusses how enterprise software, data, and fees can offer a solution.
Insights Can Be Surfaced Anywhere, Anytime, and for Any Stakeholder
Keith Kirkpatrick, Research Director at The Futurum Group, covers the general availability of Tableau Pulse and discusses how it helps address the growing trend of insights for everyone, anywhere, and at any time.
Creating Stunning Images from Text Prompts Must Be Bolstered by a Robust and Ongoing Commitment to Ensuring Accuracy and the Elimination of Bias
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenges with text-to-image generative AI tools and discusses the steps industry participants are taking in response.
The New Edition of Marketing Cloud Provides Access to Trusted AI on Einstein 1
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Marketing Cloud Edition, which helps SMB marketers leverage relevant customer data and AI.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses the common challenges faced by field service workers, provides an overview of the market for field service applications, and covers how SaaS companies’ offerings are meeting these needs.

The Latest NEWS

Topics Include Generative AI, Holiday Staffing Shortages, AI and CX Success, and More
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Cloudera, Verint, Talkdesk, Stanford University, and…
Research Topics Include AI Investment Among Organizations, Employee Customer Skills, and AI’s Impact on Center Agents
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from CallMiner, eduMe, and Calabrio….
The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not)….
Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
A Software Bill of Materials Can Dramatically Boost Enterprise IT Security
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights after talking with Red Hat security expert Vincent Danen at Open Source Summit…
Partners Include Styli, Shiseido Americas, Nibav Home Lifts, Sourcewell, and Sweaty Betty
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…