Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

Agentic AI

Atos Bets Big on Microsoft Copilot: Will Secure Agentic AI Redefine Enterprise Standards?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Atos' large-scale agentic AI deployment signals accelerating [...]
Creatio's Unlimited Enterprise Goes All-In On Unlimited Pricing

Creatio’s Unlimited Enterprise Goes All-In On Unlimited Pricing

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Creatio's Unlimited Enterprise model eliminates per-user licensing [...]
Will Pega's Flat-Rate AI Model Force a Rethink of Token-Based Pricing in Enterprise Automation?

Will Pega’s Flat-Rate AI Model Force a Rethink of Token-Based Pricing in Enterprise Automation?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Pega Infinity 26 eliminates unpredictable AI costs [...]
Can Pega's Customer Engagement Studio Redefine Agentic AI for Marketing Leaders?

Can Pega’s Customer Engagement Studio Redefine Agentic AI for Marketing Leaders?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Pega's Customer Engagement Studio uses agentic AI [...]
Can Samsara's Data-Driven Platform Redefine the Enterprise Software Stakes for Physical Operations?

Can Samsara’s Data-Driven Platform Redefine the Enterprise Software Stakes for Physical Operations?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Samsara's Connected Operations Platform is [...]
Can SAP's AI-Native North Star Architecture Redefine the Autonomous Enterprise?

Can SAP’s AI-Native North Star Architecture Redefine the Autonomous Enterprise?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's AI-Native North Star Architecture uses agentic [...]

The Latest NEWS

The Hidden Moat: Why Operational Depth Defeats the 'Build It Yourself' Narrative
June 4, 2026

The Hidden Moat: Why Operational Depth Defeats the ‘Build It Yourself’ Narrative

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on the buy vs build debate for enterprise applications, and discusses the appropriate use of AI to build functional...
41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%
May 12, 2026

41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%

Futurum’s Keith Kirkpatrick reveals best-of-breed procurement has fallen to 20.7% as 41% of enterprises plan to consolidate app stacks, driven by the data unification demands of enterprise AI....
Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?
May 12, 2026

Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into outcome-based or hybrid pricing models offered by SaaS vendors, and discusses how these models help to align vendors...
Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?
April 20, 2026

Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?

Keith Kirkpatrick, VP and Research Director at Futurum, explains the core factors that are driving the evolution of the increasingly agentic-focused sales, marketing, and service platforms market....
Who Will Win the Agent Orchestration Layer Battle?
April 13, 2026

Who Will Win the Agent Orchestration Layer Battle?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as...
42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS
April 10, 2026

42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS

Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers....

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