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Enterprise Applications

Enterprise applications are essential for modern organizations, spanning categories like CRM, ERP, Project Management, HR, and Analytics. Generative AI is transforming these tools, introducing AI-powered agents to drive ROI while raising challenges in accuracy and trust. Pricing models are shifting from traditional seat-based approaches to consumption- and outcome-based models, reflecting automation’s efficiency. The proliferation of applications has created economic waste and technical debt, prompting organizations to streamline their tech stacks. Vendors are increasingly offering industry-specific solutions tailored to unique workflows and regulations. With generative AI’s rise, enterprise platforms aim to centralize work, reshaping deployment, pricing, and consumption strategies.

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2025 include:

  • Market Data – bi-annual market sizing & five-year forecast (every six months)
  • Buyer Survey – bi-annual IT Decision Maker survey (every six months)
  • Analyst Insight – a monthly report on critical issues in the industry (every month)
  • State of the Market – a quarterly report on technology, markets, products, and vendors (once per quarter)
  • Market Landscape – an annual report on product segments and representative vendors, deployment types, buying personas, and use cases (once annually)
  • Inquiry Sessions (ongoing) – one-on-one time with our expert analysts to explore your challenges and opportunities

THE LATEST INSIGHTS ON ENTERPRISE APPLICATIONS

Daniel Newman and Patrick Moorhead share insights on how NVIDIA, Microsoft, Qualcomm, OpenText, and Meta navigate AI-driven innovation, supply chain challenges, and market diversification.
Oracle’s Q2 FY2025 Earnings Highlight AI-Driven Growth in Cloud and Healthcare Despite Narrowly Missing Analyst Expectations
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Oracle’s Q2 FY2025 results and AI’s role in Oracle’s cloud revenue growth, its impact on healthcare innovations, and the strategic significance of recurring revenues.
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on the growing use of outcomes-based pricing, spurred on by the growing use of AI. SaaS vendors will need to reassess pricing approaches to attract and retain customers.
Enabling Enterprises to Confidently Test, Deploy, and Refine AI Agents at Scale With Innovative Tools and Secure Environments
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Salesforce’s Agentforce Testing Center, highlighting how its tools, such as secure sandboxes, synthetic testing, and analytics, redefine AI agent lifecycle management.
Strong Revenue Growth, Operational Efficiency, and Strategic Realignments Define a Transformative Year for Synopsys
Dr. Bob Sutor, VP and Practice Lead at The Futurum Group, discusses Synopsys' fiscal year 2024 results, the company’s record-breaking revenue, operational efficiency, the sale of its Software Integrity business, and progress on the Ansys acquisition.
Smartsheet Posts Robust Q3 Growth and Announces Transformative Acquisition by Blackstone and Vista Equity Partners
Keith Kirkpatrick, Research Director at The Futurum Group, explores Smartsheet’s Q3 FY2025 results, focusing on its 17% revenue growth, customer retention strategies, and the $8.4B acquisition by Blackstone and Vista Equity Partners. What does this mean for its future in enterprise work management?

The Latest NEWS

CX Research from Cloudera, Verint, Talkdesk, Stanford, and Kore.ai

CX Research from Cloudera, Verint, Talkdesk, Stanford, and Kore.ai

Topics Include Generative AI, Holiday Staffing Shortages, AI and CX Success, and More
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Cloudera, Verint, Talkdesk, Stanford University, and…
New CX Research from CallMiner, eduMe, and Calabrio

New CX Research from CallMiner, eduMe, and Calabrio

Research Topics Include AI Investment Among Organizations, Employee Customer Skills, and AI’s Impact on Center Agents
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from CallMiner, eduMe, and Calabrio….
So, I Received a Paper Feedback Survey in the Mail

So, I Received a Paper Feedback Survey in the Mail

The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not)….
CX Wins for Veeva, Forrester, Avaya, InMoment, and MoEngage

CX Wins for Veeva, Forrester, Avaya, InMoment, and MoEngage

Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
Talking Open Source: Why a Software Bill of Materials Is Business-Critical

Talking Open Source: Why a Software Bill of Materials Is Business-Critical

A Software Bill of Materials Can Dramatically Boost Enterprise IT Security
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights after talking with Red Hat security expert Vincent Danen at Open Source Summit…
CX Wins for Freshworks, Amperity, Salesforce, Mitel, and mParticle

CX Wins for Freshworks, Amperity, Salesforce, Mitel, and mParticle

Partners Include Styli, Shiseido Americas, Nibav Home Lifts, Sourcewell, and Sweaty Betty
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…