Enterprise Applications

Enterprise applications are essential for modern organizations, spanning categories like CRM, ERP, Project Management, HR, and Analytics. Generative AI is transforming these tools, introducing AI-powered agents to drive ROI while raising challenges in accuracy and trust. Pricing models are shifting from traditional seat-based approaches to consumption- and outcome-based models, reflecting automation’s efficiency. The proliferation of applications has created economic waste and technical debt, prompting organizations to streamline their tech stacks. Vendors are increasingly offering industry-specific solutions tailored to unique workflows and regulations. With generative AI’s rise, enterprise platforms aim to centralize work, reshaping deployment, pricing, and consumption strategies.

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2025 include:

  • Market Data – bi-annual market sizing & five-year forecast (every six months)
  • Buyer Survey – bi-annual IT Decision Maker survey (every six months)
  • Analyst Insight – a monthly report on critical issues in the industry (every month)
  • State of the Market – a quarterly report on technology, markets, products, and vendors (once per quarter)
  • Market Landscape – an annual report on product segments and representative vendors, deployment types, buying personas, and use cases (once annually)
  • Inquiry Sessions (ongoing) – one-on-one time with our expert analysts to explore your challenges and opportunities

THE LATEST INSIGHTS ON ENTERPRISE APPLICATIONS

Vivek Mohindra of Dell Tech and Cynthia Breazeal from MIT Media Lab join Dave Nicholson to discuss overcoming the AI skills gap and crafting the future workforce.
Smartsheet’s 2024 Product Experience Direction Introduces Scalable, Intuitive Features and a Modern Design System to Enhance Collaboration and Streamline Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights into Smartsheet’s 2024 Product Experience Direction, highlighting its modern design system, scalable workflows, and transformative updates that position it as a strong contender in collaborative work management.
Microsoft and Salesforce Are Going All-In on Consumption Pricing and Google May Not Be Far Behind
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Google’s inclusion of Gemini within its Workspace Business and Enterprise editions, and discusses how this may spur greater demand for generative AI tools.
Dr. Howard Rubin, CEO at Rubin Worldwide, joins Greg Lotko and Daniel Newman to reveal how strategic technology investments drive superior economic results.
Sap Integrates Advanced AI Capabilities Into Its SuccessFactors Suite, Focusing On Workforce Efficiency, Talent Development, and Enhanced Employee Experiences
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights on how AI-driven enhancements in the SuccessFactors Suite are improving workforce management with innovations such as the Talent Intelligence Hub and WalkMe integration.
Daniel Newman and Patrick Moorhead share insights on how agentic AI, showcased in Salesforce’s Agentforce 2.0, redefines enterprise workflows and how AI agents enhance operational efficiency while addressing data integration and security challenges.

The Latest NEWS

CX Research from Cloudera, Verint, Talkdesk, Stanford, and Kore.ai

CX Research from Cloudera, Verint, Talkdesk, Stanford, and Kore.ai

Topics Include Generative AI, Holiday Staffing Shortages, AI and CX Success, and More
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Cloudera, Verint, Talkdesk, Stanford University, and…
New CX Research from CallMiner, eduMe, and Calabrio

New CX Research from CallMiner, eduMe, and Calabrio

Research Topics Include AI Investment Among Organizations, Employee Customer Skills, and AI’s Impact on Center Agents
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from CallMiner, eduMe, and Calabrio….
So, I Received a Paper Feedback Survey in the Mail

So, I Received a Paper Feedback Survey in the Mail

The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not)….
CX Wins for Veeva, Forrester, Avaya, InMoment, and MoEngage

CX Wins for Veeva, Forrester, Avaya, InMoment, and MoEngage

Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
Talking Open Source: Why a Software Bill of Materials Is Business-Critical

Talking Open Source: Why a Software Bill of Materials Is Business-Critical

A Software Bill of Materials Can Dramatically Boost Enterprise IT Security
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights after talking with Red Hat security expert Vincent Danen at Open Source Summit…
CX Wins for Freshworks, Amperity, Salesforce, Mitel, and mParticle

CX Wins for Freshworks, Amperity, Salesforce, Mitel, and mParticle

Partners Include Styli, Shiseido Americas, Nibav Home Lifts, Sourcewell, and Sweaty Betty
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…

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