Enterprise Applications

Enterprise applications are essential for modern organizations, spanning categories like CRM, ERP, Project Management, HR, and Analytics. Generative AI is transforming these tools, introducing AI-powered agents to drive ROI while raising challenges in accuracy and trust. Pricing models are shifting from traditional seat-based approaches to consumption- and outcome-based models, reflecting automation’s efficiency. The proliferation of applications has created economic waste and technical debt, prompting organizations to streamline their tech stacks. Vendors are increasingly offering industry-specific solutions tailored to unique workflows and regulations. With generative AI’s rise, enterprise platforms aim to centralize work, reshaping deployment, pricing, and consumption strategies.

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2025 include:

  • Market Data – bi-annual market sizing & five-year forecast (every six months)
  • Buyer Survey – bi-annual IT Decision Maker survey (every six months)
  • Analyst Insight – a monthly report on critical issues in the industry (every month)
  • State of the Market – a quarterly report on technology, markets, products, and vendors (once per quarter)
  • Market Landscape – an annual report on product segments and representative vendors, deployment types, buying personas, and use cases (once annually)
  • Inquiry Sessions (ongoing) – one-on-one time with our expert analysts to explore your challenges and opportunities

THE LATEST INSIGHTS ON ENTERPRISE APPLICATIONS

Messaging Growth and Cost Discipline Drive Twilio’s Q4 FY 2024 Profitability Gains
Keith Kirkpatrick highlights Twilio’s Q4 FY 2024 performance driven by messaging growth, AI innovation, and strong profitability gains.
While Zoho Has Established a Strong Foothold in the SMB Market, the Company Has Its Eye on Bigger Fish
The Futurum Group’s Keith Kirkpatrick and Alex Smith cover ZohoDay25 and discuss the company’s new strategic focus targeting enterprise customers, and the company’s go-to-market and partnership approach.
Microsoft Adopts a Paid Metered Approach for Autonomous Agents, Highlighting Evolving AI Monetization in Microsoft 365 Copilot
Keith Kirkpatrick, Research Director at The Futurum Group, examines Microsoft’s shift to metered pricing for autonomous agents in Microsoft 365 Copilot and its impact on enterprise AI adoption.
OpenText Shifts Focus to Growth After Margin-Driven Execution, With AI and Cloud Leading the Strategy
Keith Kirkpatrick, Research Director at The Futurum Group, examines OpenText’s Q2 FY 2025 results, highlighting strong profitability, record cloud bookings, and a strategic pivot toward AI-driven growth.
Alphabet’s Q4 Saw Solid Gains in Search and YouTube, Yet Google Cloud’s Revenue Fell Short, and a $75 Billion Capex Forecast Raised Investor Concerns
The Futurum Group’s Keith Kirkpatrick and Nick Patience analyze Alphabet’s Q4 2024 earnings, highlighting strong ad revenue from Search and YouTube, concerns over Google Cloud’s growth miss, and the company’s aggressive $75 billion capex plan.
Oracle Fusion Cloud Sales and SCM Introduce AI Agents to Boost Customer Interactions, Optimize Supply Chains, and Drive Productivity
Keith Kirkpatrick, Research Director at The Futurum Group, analyzes Oracle's AI-driven enhancements in Fusion Cloud Sales and SCM, evaluating how embedded AI agents streamline sales, optimize supply chains, and improve enterprise efficiency.

The Latest NEWS

Customer-Vendor Factors That Hurt Enterprise Software Acquisition

Futurum: Customer and Vendor Friction Points Impair Software Acquisition

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into the hurdles that impact the purchasing of enterprise software, based on the findings…
Can SaaS Vendors Deliver Recurring Value via AI Agents?

Can SaaS Vendors Deliver Recurring Value via AI Agents?

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the challenges facing vendors offering platforms for creating and managing AI agents, and…
Will Outcomes-Based Pricing Become the Preferred Pricing Model for AI Agents in 2025?

Will Outcomes-Based Pricing Become the Preferred Pricing Model for AI Agents in 2025?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on the growing use of outcomes-based pricing, spurred on by the growing use of…
Will Generative Video Revolutionize Content Creation in Enterprise?

Will Generative Video Revolutionize Content Creation in Enterprise?

Keith Kirkpatrick, Research Director at The Futurum Group shares his opinion of the new generative video tools, and discusses the challenges vendors will need to…
Will Agents Finally Help SaaS Vendors Drive Revenue from GenAI

Will Agents Finally Help SaaS Vendors Drive Revenue from GenAI?

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the proliferation of AI agents, and discusses the key elements vendors must consider…
Is Value-Added Differentiation on the Horizon for SaaS Vendors

Is Value-Added Differentiation on the Horizon for SaaS Vendors?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Genesys’s new generative AI pricing models, which appear to be a win for…

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