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Enterprise Applications

At The Futurum Group, our collaborative methodology uncovers valuable insights where critical enterprise applications intersect with digital transformation trends, surpassing conventional analysis. We not only examine the applications themselves but also delve into how they shape the broader enterprise information architecture, forming a meta landscape of data-driven decisions that drive business success.

Our influential insights empower vendors to effectively position themselves and provide buyers with the confidence to make informed decisions. Enterprise software companies rely on our guidance to navigate the market’s evolution, seeking our expertise in crafting and amplifying their messages, particularly during pivotal changes and inflection points. Buyers value our ability to compare and contrast options, providing sentiment and recommendations for streamlined selection and seamless deployment.

Coverage

  • Automation Systems
  • Business Information
  • Content & Data Management
  • ERP
  • Line of Business Applications

THE LATEST INSIGHTS ON ENTERPRISE APPLICATIONS

Adobe and the Industry at Large Need to Have a Conversation Around the Value and Tradeoffs of Using Generated Images to Train Image-Generation Models
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Adobe’s incorporation of generated images used to train their Firefly model and discuss the implications for Adobe and the larger generative AI image market as a whole.
In this episode of Enterprising Insights, The Futurum Group Enterprise Applications Research Director Keith Kirkpatrick discusses the news coming out of Google Cloud Next, focusing on new product enhancements around AI, workspace, and security.
New AI-Driven Tools Focus on Improving Customer Efficiency and Satisfaction
Keith Kirkpatrick, Research Director with The Futurum Group, covers Zendesk’s announcement of a comprehensive CX and EX offering that is powered by AI and designed to improve efficiency and productivity for workers and customers.
Ash Kulkarni, CEO at Elastic joins Daniel Newman to share his insights on Elastic's recent financial achievements and the company's prowess in generative AI technology. A compelling brief glimpse into how generative AI is shaping the future of Elastic's offerings and customer experiences.
Google Bringing Significant Features and Enhancements, But Are Key Messages Getting Lost?
Keith Kirkpatrick, Research Director with The Futurum Group, covers Google’s Workspace-related announcements from Google Cloud Next and discusses the impact of these enhancements on workers’ and Google’s strategy.
Price Hikes Are the First in About 5 Years, Reflecting Enhanced Product Value
Keith Kirkpatrick, Research Director with The Futurum Group, covers Microsoft’s Dynamics 365 price increases and discusses the factors that may be influencing the enterprise software vendor’s pricing strategy.

The Latest NEWS

Topics Include Generative AI, Holiday Staffing Shortages, AI and CX Success, and More
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Cloudera, Verint, Talkdesk, Stanford University, and…
Research Topics Include AI Investment Among Organizations, Employee Customer Skills, and AI’s Impact on Center Agents
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from CallMiner, eduMe, and Calabrio….
The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not)….
Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
A Software Bill of Materials Can Dramatically Boost Enterprise IT Security
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights after talking with Red Hat security expert Vincent Danen at Open Source Summit…
Partners Include Styli, Shiseido Americas, Nibav Home Lifts, Sourcewell, and Sweaty Betty
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…