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Enterprise Applications

At The Futurum Group, our collaborative methodology uncovers valuable insights where critical enterprise applications intersect with digital transformation trends, surpassing conventional analysis. We not only examine the applications themselves but also delve into how they shape the broader enterprise information architecture, forming a meta landscape of data-driven decisions that drive business success.

Our influential insights empower vendors to effectively position themselves and provide buyers with the confidence to make informed decisions. Enterprise software companies rely on our guidance to navigate the market’s evolution, seeking our expertise in crafting and amplifying their messages, particularly during pivotal changes and inflection points. Buyers value our ability to compare and contrast options, providing sentiment and recommendations for streamlined selection and seamless deployment.

Coverage

  • Automation Systems
  • Business Information
  • Content & Data Management
  • ERP
  • Line of Business Applications

THE LATEST INSIGHTS ON ENTERPRISE APPLICATIONS

Capabilities Focus on Helping Customers Execute Tasks and Surface Timely Insights
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Oracle’s Fusion Applications innovations announced at CloudWorld, and discusses the company’s key challenges.
The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify different business areas – firmly establishing the top 5 enterprise application vendors in 2024.
The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify different business areas - firmly establishing the top 5 enterprise application vendors in 2024.
Jason Maynard, Executive VP at Oracle, joins Daniel Newman and Patrick Moorhead to share his insights on Oracle's unique AI strategy, emphasizing innovation, integration, and security.
BI Tool Leverages AI, ML, and Integrations to Help Organizations Surface Insights More Quickly
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Zoho Analytics, its core features and benefits, and how the vendor must pivot its enterprise sales strategy to highlight business ROI.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the shifting pricing models used by SaaS vendors, in response to the growing use of automation and genAI, and the decline in seat license revenue.
Dedicated Sources of Truth and a Direct Email Address Demonstrate Adobe’s Renewed Commitment to a Core User Base
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Adobe’s message reinforcement around genAI and creator IP rights, and provides his views on why this is an important and necessary step for the company.

The Latest NEWS

CX Research from Cloudera, Verint, Talkdesk, Stanford, and Kore.ai

CX Research from Cloudera, Verint, Talkdesk, Stanford, and Kore.ai

Topics Include Generative AI, Holiday Staffing Shortages, AI and CX Success, and More
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Cloudera, Verint, Talkdesk, Stanford University, and…
New CX Research from CallMiner, eduMe, and Calabrio

New CX Research from CallMiner, eduMe, and Calabrio

Research Topics Include AI Investment Among Organizations, Employee Customer Skills, and AI’s Impact on Center Agents
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from CallMiner, eduMe, and Calabrio….
So, I Received a Paper Feedback Survey in the Mail

So, I Received a Paper Feedback Survey in the Mail

The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not)….
CX Wins for Veeva, Forrester, Avaya, InMoment, and MoEngage

CX Wins for Veeva, Forrester, Avaya, InMoment, and MoEngage

Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
Talking Open Source: Why a Software Bill of Materials Is Business-Critical

Talking Open Source: Why a Software Bill of Materials Is Business-Critical

A Software Bill of Materials Can Dramatically Boost Enterprise IT Security
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights after talking with Red Hat security expert Vincent Danen at Open Source Summit…
CX Wins for Freshworks, Amperity, Salesforce, Mitel, and mParticle

CX Wins for Freshworks, Amperity, Salesforce, Mitel, and mParticle

Partners Include Styli, Shiseido Americas, Nibav Home Lifts, Sourcewell, and Sweaty Betty
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…