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Enterprise Applications

At The Futurum Group, our collaborative methodology uncovers valuable insights where critical enterprise applications intersect with digital transformation trends, surpassing conventional analysis. We not only examine the applications themselves but also delve into how they shape the broader enterprise information architecture, forming a meta landscape of data-driven decisions that drive business success.

Our influential insights empower vendors to effectively position themselves and provide buyers with the confidence to make informed decisions. Enterprise software companies rely on our guidance to navigate the market’s evolution, seeking our expertise in crafting and amplifying their messages, particularly during pivotal changes and inflection points. Buyers value our ability to compare and contrast options, providing sentiment and recommendations for streamlined selection and seamless deployment.

Coverage

  • Automation Systems
  • Business Information
  • Content & Data Management
  • ERP
  • Line of Business Applications

THE LATEST INSIGHTS ON ENTERPRISE APPLICATIONS

Generative AI-Powered Workflows Are Helping to Fuel Performance Across All Key Business Areas
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover ServiceNow’s Q1 2024 earnings and discuss how the company has successfully leveraged generative AI across its platform to drive revenue growth.
Google Announces Q1 2024 Earnings, Powered by Revenue Gains across Cloud, Advertising, AI, and Search
The Futurum Group’s Steven Dickens and Keith Kirkpatrick cover Google’s Q1 2024 earnings and discuss how the company’s innovations across cloud, workflows, and AI are helping it to drive success.
New Features Designed to Improve CSAT, Increase Productivity, and Accelerate Deal Cycles
Keith Kirkpatrick, Research Director with The Futurum Group, covers new AI features being embedded into Oracle Fusion Cloud CX with the goal of helping workers improve efficiency and engagement levels across sales, marketing, and support.
Though SAP Missed Analysts’ Bottom-Line Expectations, Its Core Business Remains Strong
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover SAP’s Q1 2024 earnings and discuss the continuing impact of the company’s focus on migrating customers to its cloud-based ERP system.
In this episode Keith Kirkpatrick discusses the news coming out of the Zendesk and Avaya Analyst Days, focusing on new product enhancements around AI, corporate strategy, and automation.
New GenAI Model Provides Greater Accuracy and Detail and Faster Generation
Keith Kirkpatrick, Research Director with The Futurum Group, covers Adobe’s beta release of Firefly Image 3 Foundation Model and a new beta version of Photoshop, which includes new features and capabilities.

The Latest NEWS

Topics Include Generative AI, Holiday Staffing Shortages, AI and CX Success, and More
Alex Gaw contributing analyst at The Futurum Group provides a roundup of new and recent CX research findings from Cloudera Verint Talkdesk Stanford University and…
Research Topics Include AI Investment Among Organizations, Employee Customer Skills, and AI’s Impact on Center Agents
Alex Gaw contributing analyst at The Futurum Group provides a roundup of new and recent CX research findings from CallMiner eduMe and Calabrio…
The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson Senior Analyst at The Futurum Group shares her thoughts on how two recently received paper surveys hit the mark or did not…
Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw Contributing Analyst at The Futurum Group provides a roundup of the latest customer wins for CX firms and their partners In this edition…
A Software Bill of Materials Can Dramatically Boost Enterprise IT Security
Todd R Weiss Senior Analyst with The Futurum Group shares his insights after talking with Red Hat security expert Vincent Danen at Open Source Summit…
Partners Include Styli, Shiseido Americas, Nibav Home Lifts, Sourcewell, and Sweaty Betty
Alex Gaw Contributing Analyst at The Futurum Group provides a roundup of the latest customer wins for CX firms and their partners In this edition…