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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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Personal Retail Assistant Launched by Dynamic Yield by Mastercard
Sherril Hanson

Personal Retail Assistant Launched by Dynamic Yield by Mastercard

Shopping Muse Uses Generative AI to Help Shoppers Find Just What They Need—Even Without the Exact Words to Describe It
Sherril Hanson, Senior Analyst at The Futurum Group, breaks down Dynamic Yield by Mastercard’s new personal shopping assistant solution, Shopping Muse, that can provide a personalized digital shopping experience.
The Six Five On the Road at AWS re:Invent 2023 with Chetan Kapoor
Daniel Newman

The Six Five On the Road at AWS re:Invent 2023 with Chetan Kapoor

On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Chetan Kapoor, Director at AWS EC2 for a conversation on AWS Generative AI Infrastructure announced at AWS re:Invent.
Enhancing AI Efficacy in Enterprise
Steven Dickens

Enhancing AI Efficacy in Enterprise

A Deep Dive into Databricks’ RAG Tool Suite
Steven Dickens, VP and Practice Leader at The Futurum Group, shares his insights on Databricks' RAG suite and Vector Search service, which are reshaping AI application development.
Marvell Industry Analyst Day 2023: Accelerated Computing Takes Off
Ron Westfall

Marvell Industry Analyst Day 2023: Accelerated Computing Takes Off

Marvell Industry Analyst Day 2023 Sharpened Its Vision and Strategy to Drive Infrastructure Silicon Innovation Key to Advancing Accelerated Computing
The Futurum Group’s Ron Westfall believes Marvell is solidly positioned to drive infrastructure silicon innovation for accelerated computing throughout 2024 and beyond, especially as the advanced computing opportunity expands during AI’s ascent.
Recapping AWS re:Invent - Infrastructure Matters, Episode 22
Steven Dickens, Krista Macomber and Camberley Bates

Recapping AWS re:Invent – Infrastructure Matters, Episode 22

This episode of Infrastructure Matters covers AWS re:Invent 2023, a busy event with over 60,000 attendees and 250 announcements from AWS. Topics covered include AI, hybrid solutions, and cost optimization.
The Push for Open Systems: IBM Launches AI Alliance
Mark Beccue

The Push for Open Systems: IBM Launches AI Alliance

New Alliance Promotes Open Source and Open Systems and Might Push Global Policy
Mark Beccue, Research Director at The Futurum Group, examines the push for open systems from IBM’s AI Alliance.
Realizing Value with Hybrid by Design at USAA - The Six Five on the Road at AWS re:Invent 2023
Daniel Newman

Realizing Value with Hybrid by Design at USAA – The Six Five on the Road at AWS re:Invent 2023

On this episode of The Six Five, hosts Daniel Newman and Patrick Moorhead welcome Varun Bijlani, Global Managing Partner, Hybrid Cloud Services Consulting at IBM and Jeff Calusinski, Senior VP and CTO at USAA to discuss the value of a Hybrid-by-Design cloud strategy for modernization.
Transforming Real-time Search Analytics From ESQL to GenAI for performant analytics - The Six Five On the Road at AWS re:Invent 2023
Daniel Newman

Elastic: Transforming Real-time Search Analytics From ESQL to GenAI for performant analytics – The Six Five On the Road at AWS re:Invent 2023

On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Ken Exner, CPO at Elastic to discuss their recently unveiled Elasticsearch Query Language and how it fits in with enterprises’ continuous deployment of GenAI.
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