Futurum Group announces definitive agreement to acquire ETR

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Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

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The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

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Agentic AI Platforms for Enterprise – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

Broadcom Q2 FY 2026 VMware Stability Supports AI-Led Semiconductor Expansion
June 8, 2026
Article
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Broadcom Q2 FY 2026: VMware Stability Supports AI-Led Semiconductor Expansion

Futurum Research reviews Broadcom’s Q2 FY 2026 earnings, focusing on AI semiconductor scaling, networking mix expectations, and VMware’s linkage to server buildouts ahead of Q3 guidance....
Can Parallel Retrieval Redefine Enterprise AI Search Speed and Quality?
June 6, 2026

Can Parallel Retrieval Redefine Enterprise AI Search Speed and Quality?

Databricks' upgraded Agent Bricks Knowledge Assistant achieves 2x faster answer generation and 3x faster search latency through parallel test-time scaling, redefining enterprise AI search performance....
Will Glean's NVIDIA Nemotron 3 Ultra Integration Shift the Enterprise AI Stack?
June 6, 2026

Will Glean’s NVIDIA Nemotron 3 Ultra Integration Shift the Enterprise AI Stack?

Glean's integration of NVIDIA Nemotron 3 Ultra marks a pivotal moment in enterprise AI, where model flexibility and infrastructure alignment become strategic competitive advantages for buyers seeking cost-effective, high-context solutions....
Workday and Google Cloud Bet on Embedded AI Agents to Redefine Enterprise HR and Finance Workflows
June 5, 2026
Article
Article

Workday and Google Cloud Bet on Embedded AI Agents to Redefine Enterprise HR and Finance Workflows

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Workday Data Cloud's zero-copy integration with Google Cloud Lakehouse enables real-time analytics without data duplication,...
Zendesk Bets on Embedded AI Support, Can Deep Microsoft 365 Integration Shift Enterprise Workflows?
June 5, 2026
Article
Article

Zendesk Bets on Embedded AI Support, Can Deep Microsoft 365 Integration Shift Enterprise Workflows?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zendesk's new Support Assistant for Microsoft 365 embeds AI-powered support into Teams, Outlook, and Word to streamline...
Marvell’s Teralynx T100 Puts Power Efficiency at the Center of AI Networking
June 5, 2026
Article
Article

Marvell’s Teralynx T100 Puts Power Efficiency at the Center of AI Networking

Tom Hollingsworth, Networking Technology Advisor and Event Lead at Futurum, examines how the Marvell Teralynx T100 addresses AI networking power and latency constraints as hyperscalers build larger AI clusters....

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