Futurum primary research

The New AI Workforce: Pressure, Productivity, and the Perception Gap

The people closest to AI trust it least — and your CEO probably isn’t the one setting AI strategy.

Futurum surveyed 775 technology leaders and practitioners on how AI is actually landing inside the enterprise. The findings cut against the prevailing narrative: nearly a third of leaders report pressure to overstate AI success, the most AI-fluent employees are the most worried about displacement, and strategy ownership has shifted decisively to the technical C-suite.

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

ERP Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Futurum in the News

Highlighted Insights & Research

Palo Alto Networks Bets Frontier AI Can Make Pentesting Continuous
September 28, 2026
Article
Article

Palo Alto Networks Bets Frontier AI Can Make Pentesting Continuous

Fernando Montenegro, VP at Futurum, analyzes Palo Alto Networks' Unit 42 Continuous Frontier AI Defense, weighing gated model access, tier economics, and whether always-on AI testing closes exposures....
AI-Powered Customer Influence
September 28, 2026
Article
Article

SAP Closes the Feedback Loop With AI-Powered Customer Influence Relaunch

Keith Kirkpatrick, Vice President, Research, at Futurum, examines how SAP's enhanced Customer Influence platform leverages AI routing and agentic assistance to close the feedback loop at enterprise scale, directly....
eClerx Bets on Agentic AI to Capture a $392B Market
September 28, 2026
Article
Article

eClerx Bets on Agentic AI to Capture a $392B Market

eClerx Services formalized an AI-first growth strategy at its September 2026 Investor Day, targeting a $392B data intelligence market through proprietary agentic platforms and four-pillar AI capability framework....
WidePoint's DHS Contract Protest: Setback or Speed Bump?
September 26, 2026
Article
Article

WidePoint's DHS Contract Protest: Setback or Speed Bump?

The GAO sustained TurningPoint Global Solutions' protest of WidePoint's DHS CWMS 3.0 contract award. Futurum Group analyzes whether this represents a major setback or routine federal contracting process, examining WidePoint's...
Agentic Work Platform
September 25, 2026
Article
Article

Microsoft Copilot Becomes an Agentic Work Platform

Microsoft's redesigned Copilot launches as an agentic work platform with Home, Code, and Autopilot layers, targeting enterprise productivity and knowledge management priorities with dual pricing and AI spend controls....

As seen in

Ready to See the Future?

Stop Guessing.
Start Knowing.

Join 200+ Fortune 500 companies using Futurum’s AI-driven intelligence platform to make faster, more confident decisions in the age of AI.

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.