Introducing

GTM execution built for technology companies

Create stories that matter. Reach the right people. Build credibility. Activate demand. Futurum Media helps technology companies bring their go-to-market stories to market through credible content, trusted technology audiences, meaningful engagement and demand-focused activation.

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

ERP Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Futurum in the News

Highlighted Insights & Research

SAP Expands Workforce Learning With WalkMe Learning Arc
October 9, 2026
Article
Article

SAP Expands Workforce Learning With WalkMe Learning Arc

Keith Kirkpatrick, Research Director at The Futurum Group shares insights on WalkMe Learning Arc’s SAP SuccessFactors integration and the milestones that will test its learning workflow....
SailPoint Bets on Identity to Govern AI Agents at Navigate 2026
October 9, 2026
Article
Article

SailPoint Bets on Identity to Govern AI Agents at Navigate 2026

Fernando Montenegro, VP at Futurum, analyzes SailPoint's Navigate 2026 launches, which extend just-in-time access, discovery, and autonomous agents to AI agents, and what they mean for identity teams....
With Kong Volcano, Kong Hosts the Agents It Governs
October 9, 2026
Article
Article

With Kong Volcano, Kong Hosts the Agents It Governs

Vikram Rathnam and Mitch Ashley of The Futurum Group share their analyst insights on Kong Volcano: what it gives developers building AI agents and whether Kong can host agents and...
Microsoft Turns Dynamics 365 Into an Ambient CRM Layer
October 9, 2026
Article
Article

Microsoft Turns Dynamics 365 Into an Ambient CRM Layer

Microsoft expands Dynamics 365 with autonomous AI agents across Teams, Outlook, and Copilot, addressing surging demand as 48.6% of decision makers plan agentic AI deployment in customer experience within 18...
Marvell Investor Day 2026 Targets $80B FY 2031 Revenue With Custom Silicon and Optics
October 9, 2026
Article
Article

Marvell Investor Day 2026 Targets $80B FY 2031 Revenue With Custom Silicon and Optics

Brendan Burke, Research Director at Futurum, shares his insights on the Marvell Investor Day, the $80 billion FY 2031 target, and whether custom silicon and scale-up optics can compound at...

As seen in

Ready to See the Future?

Stop Guessing.
Start Knowing.

Join 200+ Fortune 500 companies using Futurum’s AI-driven intelligence platform to make faster, more confident decisions in the age of AI.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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