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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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The CrowdStrike Outage - A Detailed Post-Mortem
Steven Dickens, Mitch Ashley, Keith Townsend, Paul Nashawaty and Krista Macomber

The CrowdStrike Outage – A Detailed Post-Mortem

The Futurum Group team assesses how the global impact of the recent CrowdStrike IT outage has underscored the critical dependency of various sectors on cybersecurity services, and how this incident highlights the vulnerabilities in digital infrastructure and emphasizes the necessity for robust cybersecurity measures and resilient deployment processes to prevent widespread disruptions in the future.
Talking Meta, HP, TSMC, AMD, Apple, NVIDIA
Daniel Newman

Talking Meta, HP, TSMC, AMD, Apple, NVIDIA

On this episode of The Six Five Webcast, hosts Patrick Moorhead and Daniel Newman discuss CrowdStrike Global meltdown, Meta won't do GAI in EU or Brazil, HP Imagine AI 2024, TSMC Q2FY24 earnings, AMD Zen 5 Tech Day, Apple using YouTube to train its models, and NVIDIA announces Mistral NeMo 12B NIM.
Artificial Intelligence Software and Services June 2024 Monthly Market Snapshot Report
Keith Kirkpatrick

Artificial Intelligence Software and Services June 2024 Monthly Market Snapshot Report

An Overview of Significant Advancements and Announcements in the AI Software and Services Market in June 2024
Keith Kirkpatrick, Research Director with The Futurum Group, covers the highlights in the enterprise AI market in June 2024, featuring key players such as Apple, Meta, OpenAI, Stability, Google Deepmind, Meta, and McDonald’s.
Enterprise Applications June 2024 Monthly Market Snapshot Report
Keith Kirkpatrick

Enterprise Applications June 2024 Monthly Market Snapshot Report

An Overview of Significant Advancements and Announcements in the Enterprise Applications Market in June 2024.
Keith Kirkpatrick, Research Director with The Futurum Group, covers the highlights in the enterprise application market in June 2024, featuring players such as Salesforce, Pegasystems, SAP, Microsoft, Adobe, Oracle Netsuite, and more.
BMC and AI: Enhancing Mainframe Productivity and Innovation
Steven Dickens

BMC and AI: Enhancing Mainframe Productivity and Innovation

Steven Dickens, Chief Technology Advisor at The Futurum Group, emphasizes that integrating AI and cloud-native capabilities into mainframe environments is crucial for driving the next wave of digital transformation. He believes that organizations adopting these innovations will achieve unparalleled efficiency and innovation.
Morpheus Unified Management for Multi-Cloud Platform Choice
Alastair Cooke

Morpheus Unified Management for Multi-Cloud Platform Choice

Morpheus Data Cloud Management Platform Unifies AWS, Azure, and On-Premises Virtualization with the Promise of HCI in a Near Future Release.
Alastair Cooke, CTO Advisor at The Futurum Group, shares his insights on Morpheus Data’s Cloud Field Day 20 presentation. Morpheus enables multi-cloud platform choice for large enterprises.
Japan, Floppy Disks, and a Perspective on Data and Transformations
Steven Dickens and Camberley Bates

Japan, Floppy Disks, and a Perspective on Data and Transformations

Steve Dickens and Camberley Bates of The Futurum Group examine the lessons to be learned from Japan’s long history with floppy disks and digital transformation.
Communications Networks June 2024 Monthly Market Snapshot Report
Ron Westfall

Communications Networks June 2024 Monthly Market Snapshot Report

An Overview of Significant Advancements and Announcements in the Communications Networks Industry in June 2024.
Ron Westfall, Research Director of The Futurum Group, examines the top communications networks market and technology moves announced in June 2024.
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