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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

All-Day Comfort and Battery Life Help Workers Stay Productive on Meetings and Calls
Keith Kirkpatrick, Research Director with The Futurum Group, reviews HP Poly’s Voyager Free 20 earbuds, covering its features and functionality and assessing the product’s ability to meet the needs of today’s collaboration-focused workers.
Paul Nashawaty, Practice Lead at The Futurum Group, shares his insights on the Aviatrix and Megaport partnership to simplify and secure hybrid and multicloud networking.
Paul Nashawaty, Practice Lead at The Futurum Group, shares his insights on AWS New York Summit 2024 and the democratizing of Generative AI.
Vendor Leverages Amazon Q on AWS to Drive Productivity and Access to Organizational Knowledge
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover SmartSheet’s use of Amazon Q to power its @AskMe chatbot, and discuss how the implementation should serve as a model for other companies seeking to deploy a gen AI chatbot.
Paul Nashawaty, Practice Lead at The Futurum Group, shares his insights on Alluxio Enterprise AI and the ability to achieve over 97% GPU utilization.
Reference Architectures, Customer Innovation Labs, and Industry-Standard Ethernet Enable Cost-Effective Ethernet for AI Training
Alastair Cooke, CTO Advisor at The Futurum Group, shares insights from the Juniper Networks presentation at Cloud Field Day 20 on 800GB Ethernet for AI training and the Juniper AI Innovation Lab.
Multiple Use Cases and Benefits Delivered via Generative AI
Keith Kirkpatrick, Research Director with The Futurum Group, discusses a case study example of efficiency, workflow enhancement, and overall service improvements delivered through Microsoft Copilot AI technology.
Brad Haczynski, SVP/GM at Samsung Electronics B2B America, shares his insights on Samsung's latest foldables and wearables introduced at #SamsungUnpacked, highlighting their potential impact on business technology strategies.