The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

Sales, Marketing and Service Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

Zendesk Bets on Autonomous AI Agents & Outcome Pricing to Upend Service Models
May 20, 2026
Article
Article

Zendesk Bets on Autonomous AI Agents & Outcome Pricing to Upend Service Models

Keith Kirkpatrick, VP & Research Director at Futurum, covers the latest announcements from Relate, Zendesk’s annual conference, and discusses the impact Autonomous Service Workforce and outcome-based pricing may have on the market....
AI-First Canvas Bridge
May 19, 2026
Article
Article

Can Miro’s AI-First Canvas Bridge the Gap Between Individual Productivity and True Enterprise Transformation?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Miro's AI-First Canvas Bridge bridges the gap between individual productivity gains and organization-wide AI transformation....
Unified Private Cloud
May 19, 2026
Article
Article

Can HPE’s Unified Private Cloud and Data Platforms Really Deliver AI Simplicity?

Alastair Cooke, Research Director, Hybrid Cloud & Infrastructure at Futurum, Examines whether HPE's Unified Private Cloud and GreenLake innovations truly simplify enterprise AI data readiness or merely reduce operational friction....
Bedrock Advanced Prompt Optimization Cuts the Cost of Model Switching
May 19, 2026
Article
Article

Bedrock Advanced Prompt Optimization Cuts the Cost of Model Switching

Mitch Ashley, VP and Practice Lead at Futurum, shares his insights on how Amazon Bedrock Advanced Prompt Optimization converts model switching from a manual project into a configuration choice....
OpenAI Daybreak Aims For The Agentic AppSec Workflow
May 19, 2026
Article
Article

OpenAI Daybreak Aims For The Agentic AppSec Workflow

Mitch Ashley, VP and Practice Lead at Futurum, shares his insights on OpenAI Daybreak and how GPT-5.5 model tiers and Codex Security position OpenAI for AppSec workflow ownership in AI-native...
Healthcare Data
May 18, 2026
Article
Article

Is Qualtrics’ $6.75B Press Ganey Forsta Bet the Healthcare Data Platform Play Others Can’t Match?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Qualtrics' $6.75B acquisition of Press Ganey consolidates major healthcare datasets, positioning it to lead AI-driven experience management...

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