The Future of
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Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

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Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

AI Cloud Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Futurum in the News

Highlighted Insights & Research

Fortinet's AI Controls Join the Field. Can Integration Set Them Apart?
July 21, 2026
Article
Article

Fortinet’s AI Controls Join the Field. Can Integration Set Them Apart?

Fernando Montenegro, VP at Futurum, examines why FortiEndpoint's consolidated AI controls are a real buyer win, while platform and SASE integration, not the individual features, will decide whether Fortinet stands apart....
Bain & Company Elevates AI Strategy as OpenAI Elite Partner
July 21, 2026

Bain & Company Elevates AI Strategy as OpenAI Elite Partner

Bain & Company achieved OpenAI Elite Partner status, positioning it to capitalize on surging AI consulting demand as 83.9% of channel partners expect AI to drive business growth in 2026....
Agentic AI’s Real Test Is Process Redesign
July 20, 2026
Article
Article

Agentic AI’s Real Test Is Process Redesign

Futurum’s Keith Kirkpatrick argues agentic AI vendors are now judged on process redesign over automation, as ETR and Futurum Research data show pilots stalling on integration and unproven ROI rather...
Microsoft Puts 3M EBO Technology to Work. Can 3M Scale It?
July 20, 2026
Article
Article

Microsoft Puts 3M EBO Technology to Work. Can 3M Scale It?

Tom Hollingsworth, Networking Technology Advisor and Event Lead at The Futurum Group, shares his insights on why Microsoft validates 3M EBO technology, while manufacturing scale and alternative sourcing remain unresolved....
Salesforce and Databricks Forge New AI Partnership: What's at Stake?
July 20, 2026
Article
Article

Salesforce and Databricks Forge New AI Partnership: What’s at Stake?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, The Salesforce Databricks partnership enables enterprises to deploy AI agents securely while maintaining data privacy and compliance...
QumulusAI Lists on Nasdaq: The Speed Advantage of a Distributed Path to Multi-Gigawatt Scale
July 20, 2026
Article
Article

QumulusAI Lists on Nasdaq: The Speed Advantage of a Distributed Path to Multi-Gigawatt Scale

Brendan Burke, Research Director at Futurum, examines QumulusAI's Nasdaq listing targeting 2.5 gigawatts of GPU capacity by 2027, with distributed inference accelerating infrastructure deployment....

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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