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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

Azure for Operators Unveils the General Availability of Azure Operator Nexus Aimed Primarily at Running Mobile Workloads on Azure to Deliver Breakthrough CX
The Futurum Group’s Ron Westfall examines why the general availability of Azure Operator Nexus exemplifies Azure for Operator’s strategic commitment to empowering telecom operators with security, performance, and efficiency innovation.
On this episode of The Six Five In the Booth, hosts Daniel Newman and Patrick Moorhead welcome Dan Kusel, GM and Managing Partner at IBM and Usman Zafar, Assistant Vice President, Product Management & Development at AT&T at MWC 2024 for a conversation on the influence generative AI has on transforming the telecom industry.
On this episode of The Six Five – Insider, hosts Daniel Newman and Patrick Moorhead welcome Walter Sun, Global Head of AI at SAP for a conversation on SAP’s AI strategy.
The Futurum Group’s Steven Dickens and Sam Holschuh share their insights on the transformation of the data management and analytics industry along with Snowflake’s announcement of a new CEO.
AI in Storage Gets Real: A Move in the Right Direction
Krista Macomber, Research Director and Senior Analyst at The Futurum Group, shares her insights on IBM’s new AI-enhanced versions of its FCM technology and the updated version of IBM Storage Defender software from the standpoint of cyber-resiliency.
HP Q1 2024 Earnings Could Be Hiding a Demand Easter Egg Ahead of the Impending AI-Driven PC Refresh Cycle Reset
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on HP Q1 2024 earnings, which send mixed messages about PC demand ahead of the impending PC segment’s refresh cycle reset, driven by the new AI PCs.
Company Banking on Significant Revenue Growth in 2024 with Upcoming Volvo Launch
Daniel Newman and Keith Kirkpatrick of The Futurum Group cover Luminar’s Q4 2023 and FY 2023 earnings and discuss the challenges and opportunities that lie ahead for the LiDAR provider.
The Futurum Group’s Paul Nashawaty and Camberley Bates share their insights on Pure Storage’s earnings and future outlook.