The Futurum Group's Statement on Israel

A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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Cohesity at AWS re:Invent 2023 - The Six Five on the Road
Daniel Newman

Cohesity at AWS re:Invent 2023 – The Six Five on the Road

On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Sanjay Poonen, President and CEO at Cohesity for a conversation on Cohesity’s partnership with AWS by integrating Cohesity Turing with Amazon Bedrock.
Pure Storage Q3 Earnings Growth Fueled by Storage as a Service
Dave Raffo

Pure Storage Q3 Earnings Growth Fueled by Storage as a Service

Strong Growth of the Evergreen STaaS Program and Subscription Sales Help Balance Disappointing Q4 Guidance
Dave Raffo, Senior Analyst at The Futurum Group, examines Pure Storage’s Q3 earnings report with mixed positive results for past quarter and long-term optimism with a tempered forecast that indicates a YoY Q4 decline.
AWS re:Invent: AWS Unveils Next-Generation Graviton, Trainium Chips
Daniel Newman, Steven Dickens and Dave Raffo

AWS re:Invent: AWS Unveils Next-Generation Graviton, Trainium Chips

AWS Makes Its Custom Silicon Chips Faster and More Efficient
The Futurum Group’s Daniel Newman, Steven Dickens, and Dave Raffo analyze AWS chip launches at re:Invent after the hyperscaler delivered its next-generation Graviton and Trainium processors.
Adobe Unveils Project Sound Lift at Adobe MAX in Japan
Keith Kirkpatrick

Adobe Unveils Project Sound Lift at Adobe MAX in Japan

AI-Powered Technology to Provide More Control Over Audio Quality in Recorded Videos
Keith Kirkpatrick, Research Director at The Futurum Group, covers Adobe’s Project Sound Lift, a new technology in preview that provides more granular control over sound sources within recorded videos.
Rubrik Enhances Protection for Amazon S3 and EKS
Krista Macomber

Rubrik Enhances Protection for Amazon S3 and EKS

Rubrik Elevates Data Protection to Address Evolving Enterprise Needs
Krista Macomber, Senior Analyst at The Futurum Group, shares her insights on Rubrik’s enhanced data protection and security for Amazon S3 and EKS.
The Six Five On the Road at AWS re:Invent with Nick Coult
Daniel Newman

The Six Five On the Road at AWS re:Invent with Nick Coult

On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Nick Coult, GM at AWS Elastic Containers (ECS), for a conversation on what “AWS Serverless” means and the impact of generative AI on the serverless value proposition.
The Futurum Group with OpenText at AWS re:Invent 2023 - Futurum Tech Webcast
Steven Dickens

The Futurum Group with OpenText at AWS re:Invent 2023 – Futurum Tech Webcast

The Futurum Group’s Steven Dickens is joined by Neil Fowler, SVP Engineer for the Application Modernization and Connectivity Product Group at OpenText for a conversation on OpenText’s partnership with AWS and mainframe modernization.
Get Real About Cyber Resilience with Veritas - Futurum Tech Webcast
Camberley Bates

Get Real About Cyber Resilience with Veritas – Futurum Tech Webcast

The Futurum Group’s Camberley Bates is joined by Simon Jelley, GM, Data Protection as a Service and Chris Wiborg, VP Product and Solutions Marketing at Veritas for a conversation on the importance of cloud application resiliency, and data protection, compliance, and recovery.
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