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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

Jen Felch, CIO & Chief Digital Officer at Dell, joins Patrick Moorhead to share her insights on how Dell is driving internal innovation with AI and GenAI, tackling challenges, and seizing opportunities for growth.
Dell’s Arthur Lewis joins Patrick Moorhead and Daniel Newman on Six Five on the Road, sharing his insights on the AI-driven innovations and ecosystem Dell is fostering. A must-listen for those interested in the intersection of technology and business strategy.
Michael Dell, Chairman & CEO at Dell, joins Patrick Moorhead and Daniel Newman on the Six Five on the Road, sharing his insights on leveraging AI for societal progress and the remarkable journey of Dell Technologies as it celebrates its 40th anniversary.
Dell’s Sam Burd joins hosts Patrick Moorhead and Daniel Newman to share insights on Dell's journey in AI PCs, discussing both its innovations and the broad opportunities AI PCs offer.
Zoom Posts Revenue of $1.14 Billion and Non-GAAP EPS of $1.35
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Zoom Video Communications’ Q1 FY 2025 earnings and discuss how the company’s focus on enterprise customers and AI is paying off.
Doug Schmitt, President at Dell Technologies Services, joins Patrick Moorhead and Daniel Newman to share his insights on leveraging GenAI to drive competitive advantage and the future of services-led engagements.
Acer, Asus, Dell, HP, Lenovo, Microsoft, and Samsung Coordinate Global Launch of Snapdragon X-Powered Windows Copilot+ PCs
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on Microsoft’s Copilot+ PC announcement and explains why Qualcomm’s Windows-on-Arm AI-accelerated Snapdragon X PC platform is set to radically transform the PC space.