Futurum primary research

The New AI Workforce: Pressure, Productivity, and the Perception Gap

The people closest to AI trust it least — and your CEO probably isn’t the one setting AI strategy.

Futurum surveyed 775 technology leaders and practitioners on how AI is actually landing inside the enterprise. The findings cut against the prevailing narrative: nearly a third of leaders report pressure to overstate AI success, the most AI-fluent employees are the most worried about displacement, and strategy ownership has shifted decisively to the technical C-suite.

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

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Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

ERP Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Futurum in the News

Highlighted Insights & Research

Splunk .conf26 Trust is Key for the Agentic Era
September 22, 2026
Article
Article

Splunk .conf26: Trust is Key for the Agentic Era

Fernando Montenegro, VP at Futurum, analyzes Splunk .conf26, where Cisco made trust and cost the gate on the agentic SOC and positioned the data and control layer beneath the agents as the...
Anderon Finalizes $1 Billion CHIPS Award. Who Buys Quantum Wafers Besides IBM?
September 22, 2026
Article
Article

Anderon Finalizes $1 Billion CHIPS Award. Who Buys Quantum Wafers Besides IBM?

Brendan Burke, Research Director at Futurum, shares insights on Anderon's finalized $1 billion CHIPS award and whether its quantum wafer manufacturing can build a customer base beyond its parent, IBM....
AI Infra Summit 2026 – Can Optics Break the AI Power Wall by 2028?
September 22, 2026
Article
Article

AI Infra Summit 2026 – Can Optics Break the AI Power Wall by 2028?

Brendan Burke, Research Director at Futurum, shares insights from AI Infra Summit 2026, where power-capped data centers pushed vendors toward optics, near-memory silicon, and physical AI ahead of a 2028...
Tieto Wins 13-Hospital Norway Deal as SLE Market Eyes $344B
September 22, 2026
Article
Article

Tieto Wins 13-Hospital Norway Deal as SLE Market Eyes $344B

Tieto secures major 13-hospital contract in Norway to deploy Public 360° cloud platform for case and records management, reflecting growing demand for AI-native healthcare solutions in public-sector modernization....
AI Fuels Record Cyberattacks in Italy, and a Channel Opportunity
September 22, 2026
Article
Article

AI Fuels Record Cyberattacks in Italy, and a Channel Opportunity

Exprivia's Q2 2026 threat report reveals record AI-driven cyberattacks on Italian organizations, as cybersecurity becomes a top revenue driver for global channel partners....
Lititz Mutual Bets on Embedded AI to Solve the Agent Knowledge Gap
September 22, 2026
Article
Article

Lititz Mutual Bets on Embedded AI to Solve the Agent Knowledge Gap

Lititz Mutual Insurance uses Guidewire ProNavigator's conversational AI to enhance underwriting and claims workflows, helping agents access institutional knowledge while tackling onboarding and retention challenges in P&C insurance....

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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