The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

Sales, Marketing and Service Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

Canva Claude
May 15, 2026
Article
Article

Can Canva and Claude for Small Business Kickstart the SMB AI Marketing Revolution?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Canva and Claude's partnership transforms SMB marketing with AI-powered campaigns, challenging traditional creative agencies and legacy platforms....
Can Claude for Small Business Bridge the AI Adoption Gap for Main Street America?
May 15, 2026

Can Claude for Small Business Bridge the AI Adoption Gap for Main Street America?

Anthropic launches Claude for Small Business, embedding AI into QuickBooks, PayPal, and HubSpot. Though 78% of organizations plan increased AI investment, most allocate minimal budgets to practical automation....
Can You.com's Finance Research API Set a New Standard for Trustworthy Financial AI?
May 15, 2026

Can You.com’s Finance Research API Set a New Standard for Trustworthy Financial AI?

You.com's Finance Research API achieves 87.29% accuracy through evidence arbitration and licensed data, demonstrating enterprise demand for trustworthy AI automation in financial workflows....
Disrupt Legacy ITSM
May 14, 2026
Article
Article

Freshworks Bets on AI Agent Studio to Disrupt Legacy ITSM

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Freshworks' AI Agent Studio disrupts legacy ITSM vendors with native integrations, no-code deployment, and platform-first ServiceOps positioning....
SAP Bets the Enterprise on Autonomous AI, But Can It Deliver?
May 14, 2026
Article
Article

SAP Bets the Enterprise on Autonomous AI, But Can It Deliver?

Keith Kirkpatrick, VP and Research Director at Futurum covers the news from SAP Sapphire 2026, and discuss the impact of the company’s AI-focused announcements on the market and on ERP...
Precision Over Prose: Why SAP Knowledge Graph is the Secret to Production-Ready AI
May 14, 2026
Article
Article

Precision Over Prose: Why SAP Knowledge Graph is the Secret to Production-Ready AI

Brad Shimmin, VP and Practice Lead at The Futurum Group, explores SAP’s major data-centric announcements at Sapphire 2026. He analyzes how the new SAP Knowledge Graph and SAP-RPT-1.5 aim to...
Is PyTorch 2.12 the Tipping Point for Hardware-Agnostic AI at Scale?
May 14, 2026

Is PyTorch 2.12 the Tipping Point for Hardware-Agnostic AI at Scale?

PyTorch 2.12 transforms from research tool to enterprise-ready platform with hardware-agnostic AI, unified graph APIs, 100x performance gains, and advanced quantization for production dominance....

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