Futurum primary research

The New AI Workforce: Pressure, Productivity, and the Perception Gap

The people closest to AI trust it least — and your CEO probably isn’t the one setting AI strategy.

Futurum surveyed 775 technology leaders and practitioners on how AI is actually landing inside the enterprise. The findings cut against the prevailing narrative: nearly a third of leaders report pressure to overstate AI success, the most AI-fluent employees are the most worried about displacement, and strategy ownership has shifted decisively to the technical C-suite.

The Future of
Decision Intelligence
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Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

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The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

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ERP Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Futurum in the News

Highlighted Insights & Research

Can the IBMArm Dual Architecture Processor Align the Mainframe With the Agentic CPU Market
September 14, 2026
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Can the IBM/Arm Dual Architecture Processor Align the Mainframe With the Agentic CPU Market?

Brendan Burke, Research Director at Futurum, shares insights on IBM’s native Arm mainframe design and the execution tests that remain before deployment....
NVIDIA Groq 3 LPX’s Promise of World’s Fastest Inference Enters Full Production
September 14, 2026
Article
Article

NVIDIA Groq 3 LPX’s Promise of World’s Fastest Inference Enters Full Production

Brendan Burke, Research Director at Futurum, shares his insights on how NVIDIA Groq 3 LPX strengthens Vera Rubin and what cloud providers must prove before faster tokens support premium pricing....
Will Real-Time Voice Translation Solve the Contact Center’s Language Problem
September 14, 2026
Article
Article

Will Real-Time Voice Translation Solve the Contact Center’s Language Problem?

Keith Kirkpatrick, VP & Research Director, Enterprise Software & Digital Workflows at Futurum, shares his insights on Zendesk’s new real-time voice translation feature for contact centers and what it will...
NVIDIA and SpaceXAI Link Grok Expansion With Orbital Computing
September 14, 2026
Article
Article

NVIDIA and SpaceXAI Link Grok Expansion With Orbital Computing

Brendan Burke, Research Director at Futurum, shares insights on NVIDIA Vera CPU adoption across Grok and Starmind and the evidence required to validate orbital AI computing....
FPT IS Builds Vietnam's Court KPI Platform in 60 Days
September 14, 2026
Article
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FPT IS Builds Vietnam’s Court KPI Platform in 60 Days

Vietnam's Supreme People's Court launched an AI-integrated KPI Platform in 60 days, unifying document management, task tracking, and staff evaluation to accelerate public-sector digital transformation....
Comarch Bets on Agentic Finance as AI Agent Adoption Hits 40%
September 14, 2026
Article
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Comarch Bets on Agentic Finance as AI Agent Adoption Hits 40%

Comarch E-Invoicing launches AI Agent Access for 100,000+ entities, positioning itself as an infrastructure leader as enterprise AI agent adoption surges to 40%....

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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