A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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Futurum Live! From the Show Floor with Crestron's Sam Kennedy
Craig Durr

Futurum Live! From the Show Floor with Crestron’s Sam Kennedy

On this episode of The Futurum Tech Webcast – Live! From the Show Floor, Craig Durr welcomes Sam Kennedy, Senior Director, Product Marketing for Crestron Electronics for a conversation on Crestron’s latest announcements at Zoomtopia 2023.
5G Factor: MWC23 Las Vegas – Key Takeaways
Ron Westfall and Todd R. Weiss

5G Factor: MWC23 Las Vegas – Key Takeaways

A Review of The Major Announcements and Takeaways at the MWC23 Las Vegas Show Including Big Moves by T-Mobile, Nokia, and Ericsson
The Futurum Group’s Ron Westfall and Todd R Weiss explore the top takeaways from the MWC23 Las Vegas show, including Nokia’s Network as Code debut, the launch of T-Mobile SASE, and Ericsson’s support for open fronthaul across its Cloud RAN/radio portfolio.
Veeam Strengthens Its BUaaS Play with Cirrus
Krista Macomber

Veeam Strengthens Its BUaaS Play with Cirrus

Veeam Acquires the Cirrus BUaaS Platform and Is Initially Targeting Microsoft 365 and Azure
Krista Macomber, Senior Analyst for The Futurum Group, discusses Veeam’s acquisition of the Cirrus BUaaS platform and the implications for the BUaaS and SaaS protection marketplaces.
MWC23 LV: Nokia Debuts Network as Code To Spur App Innovation
Ron Westfall

MWC23 LV: Nokia Debuts Network as Code To Spur App Innovation

Nokia Debuts Its Network as Code Platform Aimed at Accelerating CSP Network Programmability and Monetization by Spurring Broader Developer Support of APIs
The Futurum Group’s Ron Westfall examines why the new Nokia Network as Code platform and developer portal can deliver the much-needed catalyst to ensure CSPs play an instrumental role in the B2B digitalization ecosystem.
Google Research Introduces Med-PaLM 2 To Improve Health Outcomes
Clint Wheelock

Google Research Introduces Med-PaLM 2 To Improve Health Outcomes

Med-PaLM 2 Achieves Dramatically Improved Accuracy on US Medical License Exam-Style Questions
Clint Wheelock, Chief Research Officer at The Futurum Group, examines Med-PaLM 2, a multimodal biomedical AI developed by researchers from Google that has achieved a remarkable 86.5% accuracy on US Medical License Exam (USMLE)-style questions.
Workday Announces Generative AI Capabilities for Finance and HR
Keith Kirkpatrick

Workday Announces Generative AI Capabilities for Finance and HR

New Employee Assessment Use Case Might Spur Discussions on Trust and Transparency
Keith Kirkpatrick, Research Director at The Futurum Group, covers Workday’s announcement of generative AI functionality being embedded across finance and HR workflows, and discusses the importance of trust and transparency in an enterprise setting.
Workhuman Releases App for Teams and New Human Workplace Index
Sherril Hanson

Workhuman Releases App for Teams and New Human Workplace Index

Access to the Full Workhuman Platform Will Be Easier as Part of Users’ Workflow
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on Workhuman’s latest Microsoft Teams integration, which promises easy access to the full Workhuman platform, and explores the latest HWI.
Lattice Unveils CrossLinkU-NX FPGAs With Integrated USB
Todd R. Weiss

Lattice Unveils CrossLinkU-NX FPGAs With Integrated USB

The New Lattice FPGA Is a Small, Low-Power Unit That Includes Hardened USB Capabilities for AI and Embedded Vision Applications
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights as Lattice Semiconductor unveils its latest CrossLinkU-NX model FPGAs with integrated USB, bringing USB capabilities to its latest embedded vision FPGAs.
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