Search

A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
    Learn More
  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
    Learn More
  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
    Learn More
  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
    Learn More
  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
    Learn More

Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

The Futurum Group’s Daniel Newman is joined by Dell Technologies’ John Boyle and Amy Price to discuss Dell’s recent study and research report, done in partnership with The Futurum Group, on device trust and hardware assisted security.
The Dynatrace and Google Cloud Partnership Allows Integration of Cloud-Native Applications with Support for Development, Deployment, and Efficiency
Paul Nashawaty, Practice Lead, and Sam Holschuh, Analyst, at The Futurum Group, provide insights into the Dynatrace and Google Cloud partnership and how it accelerates digital transformation efforts through advanced AI-powered observability.
Thomas Sonderman, CEO at SkyWater, joins Daniel Newman to share his insights on SkyWater Technology's innovative approaches within the semiconductor sector and outlines the company's forward-looking strategies.
Google Bringing Significant Features and Enhancements, But Are Key Messages Getting Lost?
Keith Kirkpatrick, Research Director with The Futurum Group, covers Google’s Workspace-related announcements from Google Cloud Next and discusses the impact of these enhancements on workers’ and Google’s strategy.
David Flynn, Founder and CEO at Hammerspace, joins Daniel Newman to shed light on the synergy between AI and storage technologies, discussing the pivotal roles of Hyperscale NAS and Data Orchestration in AI architectures.
Paul Nashawaty discusses AI's impact on DevOps, including GenAI, with Stephen Foskett and Keith Townsend. They delve into AI's role in DevOps efficiency, addressing transparency, bias, and collaboration.
Cohesity Bolsters Cyber-Resilience and AI with Strategic Investments from Industry Heavyweights IBM and NVIDIA
Krista Macomber and Camberley Bates of The Futurum Group share their insights on Cohesity’s Series F funding round, including investments by IBM and NVIDIA.
On this episode of The Six Five On the Road, hosts Daniel Newman and Patrick Moorhead welcome Dipto Chakravarty, Chief Product Officer at Cloudera at Cloudera Elevate 25 for a conversation on Cloudera’s growth and product-led innovations and their position as AI continues to disrupt compute infrastructure.