Futurum Group announces definitive agreement to acquire ETR

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

Agentic AI Platforms for Enterprise – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

integrated AI
June 1, 2026
Article
Article

Are Mid-Market AI Budgets Doomed to Complexity Tax, Or Is a Simpler Path Emerging?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Mid-market companies lose 25% of AI budgets to complexity, making integrated solutions and workflow-ready platforms essential for faster ROI....
Zia Agents
June 1, 2026
Article
Article

Can Bigin’s AI Agents Redefine CRM Automation for Small Businesses?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Bigin's Zia Agents democratize advanced AI automation for small businesses, enabling teams to automate repetitive tasks and...
Who Will Control the Enterprise Agentic Workforce – CIOs Face a New Platform War
June 1, 2026
Article
Article

Who Will Control the Enterprise Agentic Workforce? – CIOs Face a New Platform War

Dion Hinchcliffe, VP & Practice Lead, CIO & Technology Buyers at Futurum, shares insights on how the enterprise AI market is shifting from assistive AI to autonomous digital labor. Five...
Snowflake Q1 FY 2027: AI Products Drive Faster Consumption Growth
June 1, 2026
Article
Article

Snowflake Q1 FY 2027: AI Products Drive Faster Consumption Growth

Futurum Research reviews Snowflake’s Q1 FY 2027 results, focusing on AI product adoption, core consumption signals, and what raised guidance implies for enterprise AI workloads....
HP Q2 FY 2026 Earnings Emphasize AI PC Mix Shift Amid Cost Pressure
June 1, 2026
Article
Article

HP Q2 FY 2026 Earnings Emphasize AI PC Mix Shift Amid Cost Pressure

Futurum Research reviews HP’s Q2 FY 2026 earnings, focusing on AI PC mix shift, pricing and configuration actions, and how memory cost pressure shapes second-half execution....
Synopsys Q2 FY 2026: AI-Driven Chip Design Demand Lifts Outlook
June 1, 2026
Article
Article

Synopsys Q2 FY 2026: AI-Driven Chip Design Demand Lifts Outlook

Futurum Research reviews Synopsys Q2 FY 2026, focusing on AI-driven demand across EDA, IP, and simulation, plus updated FY 2026 targets and monetization direction....

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