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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

The Futurum Group’s Guy Currier provides his insights into the advancements in the creation and operation of applications and their foundational data, along with AI, showcasing the rapid progress being made in cloud and application development.
Kubecon and the Vendors Lay Out Strategies for Driving AI
Camberley Bates, Vice President at The Futurum Group, covers the pressing issues of memory constraints and highlights from Memcon 2024.
Empowering Developers with Advanced AI Capabilities and Enhanced Data Analytics Solutions
Paul Nashawaty, Practice Lead at The Futurum Group, provides his insights on the transformative impact of Google's Data Cloud innovations and the implications for developers and enterprises navigating the evolving landscape of AI and data analytics.
Navigating the Future of AI: Analyst Perspectives on Google’s Latest Innovations and their Impact on Developers
Paul Nashawaty, Practice Lead at The Futurum Group, provides his insights into the transformative impact of Google's AI announcements at Google Next and their implications for the future of AI development and adoption.
Price Hikes Are the First in About 5 Years, Reflecting Enhanced Product Value
Keith Kirkpatrick, Research Director with The Futurum Group, covers Microsoft’s Dynamics 365 price increases and discusses the factors that may be influencing the enterprise software vendor’s pricing strategy.
Reduce the Need for Expensive Fine-Tuning While Gaining the Benefit of Domain-Specific Knowledge in a Large Language Model AI Application
Alastair Cooke, CTO Advisor at The Futurum Group, shares his insights on working with Dell to demonstrate that low-cost LLM updates can be delivered using retrieval-augmented generation on servers with modest GPUs.
In this episode of The Futurum Tech podcast, Semos Cloud’s CTO Saso Ivanovsky discusses the technological advances in HR Tech and the evolution of employee experience, and explains how Culture Intelligence will shape the future of HR landscapes.
Google Unveils Storage Optimizations for AI and ML at Next ‘24
Mitch Lewis and Camberley Bates, Research Analysts at The Futurum Group, cover the Google Next storage announcement and impact on AI.