Futurum primary research

The New AI Workforce: Pressure, Productivity, and the Perception Gap

The people closest to AI trust it least — and your CEO probably isn’t the one setting AI strategy.

Futurum surveyed 775 technology leaders and practitioners on how AI is actually landing inside the enterprise. The findings cut against the prevailing narrative: nearly a third of leaders report pressure to overstate AI success, the most AI-fluent employees are the most worried about displacement, and strategy ownership has shifted decisively to the technical C-suite.

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

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Verified Data Points

50K+

Daily Market Signals

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Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

ERP Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Futurum in the News

Highlighted Insights & Research

Partners Weary on SaaS as Infrastructure Surges Again
September 1, 2026
Article
Article

Partners Weary on SaaS as Infrastructure Surges Again

Alex Smith, VP & Practice Lead at Futurum, shares insights on how the partner ecosystem is shifting from SaaS to infrastructure and custom services like AI consulting as new growth drivers in...
Miratech Builds Legal Bench for AI-Era Scale
September 2, 2026
Article
Article

Miratech Builds Legal Bench for AI-Era Scale

Miratech appoints Israel Ismail as SVP General Counsel, leveraging 20+ years of multinational tech expertise to navigate AI governance and compliance as the Software Lifecycle Engineering market accelerates toward $344B...
TECHM-Rezolve Ai Alliance Targets the $41.8B Agentic Commerce Opportunity
September 2, 2026
Article
Article

TECHM-Rezolve Ai Alliance Targets the $41.8B Agentic Commerce Opportunity

Tech Mahindra and Rezolve Ai announced a global alliance to deploy agentic commerce at enterprise scale, targeting the $41.8B Channel Ecosystems market forecast to reach by 2029 with 36% CAGR...
Salesforce Winter '27: Agents Now Run the Workflow
September 1, 2026
Article
Article

Salesforce Winter ’27: Agents Now Run the Workflow

Salesforce's Winter '27 release enhances Agentic AI across contact center, commerce, and scheduling, with 73.1% of enterprises prioritizing it and early metrics showing 13% conversion lifts....
WalkMe Turns Digital Adoption into a Conversational AI Workflow with AI Authoring and AI Insights
September 1, 2026
Article
Article

WalkMe Turns Digital Adoption into a Conversational AI Workflow with AI Authoring and AI Insights

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Digital Workflows at Futurum, WalkMe's agentic AI lets digital adoption pros build in-app guidance and measure success through natural-language conversation....
Marvell Q2 FY 2027 Connectivity and Custom Silicon Fuel AI Growth
September 1, 2026
Article
Article

Marvell Q2 FY 2027: Connectivity and Custom Silicon Fuel AI Growth

Futurum Research at The Futurum Group analyzes Marvell’s Q2 FY 2027 earnings, focusing on AI infrastructure demand, data center growth, custom silicon, and FY 2027 guidance....

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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