Futurum Group has acquired ETR

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

Agentic AI Platforms for Enterprise – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

How Desktop AI Hubs Could Deflect Over 56.23 TWh of Industrial Data Center Load by 2035
June 12, 2026
Article
Article

How Desktop AI Hubs Could Deflect Over 56.23 TWh of Industrial Data Center Load by 2035

Olivier Blanchard and Brendan Burke, Research Directors at Futurum, share their insights on how high-performance small-form-factor desktop AI PCs such as the DGX Spark and Mac Mini could form the basis of...
Marketing Orchestration
June 12, 2026
Article
Article

Adobe’s CX Enterprise Coworker Raises the Stakes for Agentic AI in Marketing Orchestration

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Adobe's CX Enterprise Coworker redefines marketing orchestration through agentic AI, positioning enterprises to move beyond...
Smart Assist
June 12, 2026
Article
Article

Smartsheet Bets Big on Open AI Integration, Can It Win the Enterprise Platform War?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Smartsheet's Smart Assist integration strategy with multiple AI vendors positions the platform as a central...
Five9's Fusion Ecosystem
June 12, 2026
Article
Article

Can Five9’s Fusion Ecosystem Redefine the CX Platform Race?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Five9's Fusion partner ecosystem deepens integrations with Salesforce, ServiceNow, and Epic to drive AI-powered omnichannel...
AWS Graviton5 Reframes the CPU as Agentic AI Infrastructure
June 12, 2026
Article
Article

AWS Graviton5 Reframes the CPU as Agentic AI Infrastructure

Brendan Burke, Research Director at Futurum, analyzes how AWS Graviton5's general availability redefines CPU architecture for agentic AI, with Meta deploying tens of millions of cores and customers halving their...
Zscaler Bets on Agentic AI Security at Zenith Live 2026
June 12, 2026
Article
Article

Zscaler Bets on Agentic AI Security at Zenith Live 2026

Fernando Montenegro, VP at Futurum, analyzes Zscaler's Zenith Live 2026 platform announcements spanning agentic AI security and Zero Trust SASE, in a market where every major vendor is converging on...

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