Futurum Group has acquired ETR

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

Agentic AI Platforms for Enterprise – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

SAP's Joule
June 12, 2026
Article
Article

SAP’s Joule Bets on Agentic AI to Redefine Enterprise Support, Will Customers Buy In?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Joule integration signals a strategic shift toward agentic AI-powered case resolution and autonomous support workflows in enterprise software....
Five9's Fusion Ecosystem
June 12, 2026
Article
Article

Can Five9’s Fusion Ecosystem Redefine the CX Platform Race?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Five9's Fusion partner ecosystem deepens integrations with Salesforce, ServiceNow, and Epic to drive AI-powered omnichannel...
AWS Graviton5 Reframes the CPU as Agentic AI Infrastructure
June 12, 2026
Article
Article

AWS Graviton5 Reframes the CPU as Agentic AI Infrastructure

Brendan Burke, Research Director at Futurum, analyzes how AWS Graviton5's general availability redefines CPU architecture for agentic AI, with Meta deploying tens of millions of cores and customers halving their...
Zscaler Bets on Agentic AI Security at Zenith Live 2026
June 12, 2026
Article
Article

Zscaler Bets on Agentic AI Security at Zenith Live 2026

Fernando Montenegro, VP at Futurum, analyzes Zscaler's Zenith Live 2026 platform announcements spanning agentic AI security and Zero Trust SASE, in a market where every major vendor is converging on...
Adobe Q2 FY 2026: AI Demand Strengthens Results as Freemium Strategy Expands
June 12, 2026
Article
Article

Adobe Q2 FY 2026: AI Demand Strengthens Results as Freemium Strategy Expands

Futurum Research at The Futurum Group reviews Adobe’s Q2 FY 2026 earnings, focusing on AI product traction, the freemium acquisition pivot, and what the strategy implies for ARR and enterprise...
Can Zoho’s Nathu La Server Redefine Enterprise Stack Sovereignty and TCO for AI
June 12, 2026
Article
Article

Can Zoho’s Nathu La Server Redefine Enterprise Stack Sovereignty and TCO for AI?

The Futurum Group’s Keith Kirkpatrick and Brad Shimmin share their insights on Zoho’s Nathu La server, and discuss the impact on the SaaS market, end customers, and Zoho’s competitors....

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