Futurum Group has acquired ETR

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

Agentic AI Platforms for Enterprise – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

Does FOXTRON's Adoption of Dimensity AX C-X1 Validate MediaTek's Automotive Ambitions?
June 10, 2026
Article
Article

Does FOXTRON’s Adoption of Dimensity AX C-X1 Validate MediaTek’s Automotive Ambitions?

Olivier Blanchard, Research Director at Futurum, examines how FOXTRON's adoption of MediaTek's Dimensity AX C-X1 platform moves AI-defined vehicle ambitions from platform development into commercial automotive deployment....
Creatio's Unlimited Enterprise Goes All-In On Unlimited Pricing
June 9, 2026
Article
Article

Creatio’s Unlimited Enterprise Goes All-In On Unlimited Pricing

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Creatio's Unlimited Enterprise model eliminates per-user licensing constraints, forcing software vendors to rethink pricing in an AI-native...
CrowdStrike Falcon Aims to See Inside the AI Factory
June 9, 2026
Article
Article

CrowdStrike Falcon Aims to See Inside the AI Factory

Fernando Montenegro, VP at Futurum, analyzes CrowdStrike's integration of NVIDIA DOCA Argus telemetry into Falcon Next-Gen SIEM and what it means for AI factory security....
Will Pega's Flat-Rate AI Model Force a Rethink of Token-Based Pricing in Enterprise Automation?
June 9, 2026
Article
Article

Will Pega’s Flat-Rate AI Model Force a Rethink of Token-Based Pricing in Enterprise Automation?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Pega Infinity 26 eliminates unpredictable AI costs with outcome-based flat-rate pricing, reshaping enterprise automation investments....
Can Pega's Customer Engagement Studio Redefine Agentic AI for Marketing Leaders?
June 9, 2026
Article
Article

Can Pega’s Customer Engagement Studio Redefine Agentic AI for Marketing Leaders?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Pega's Customer Engagement Studio uses agentic AI to unify marketing, accelerate campaigns, and enforce governance at enterprise...
Can Samsara's Data-Driven Platform Redefine the Enterprise Software Stakes for Physical Operations?
June 9, 2026
Article
Article

Can Samsara’s Data-Driven Platform Redefine the Enterprise Software Stakes for Physical Operations?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Samsara's Connected Operations Platform is reshaping enterprise software priorities, with buyers increasingly demanding integrated, AI-driven...

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