Futurum Group announces definitive agreement to acquire ETR

The Future of
Decision Intelligence
is Here

Static reports can’t keep up with how fast markets, competitors, and buyers change.

Futurum replaces that model with the Futurum Intelligence Platform, an AI-powered,  self-service engine that puts the freshest market data, decision-maker insights, and vendor evaluations—all backed by Futurum analysts—at your fingertips.

6M+

Verified Data Points

50K+

Daily Market Signals

200+

Fortune 500 Clients

30

Seconds to Insight

Trusted by the world's most influential technology companies

The Futurum Difference

Decision-Ready Intelligence, Continuously Refreshed

Stop chasing the market. Make decisions with intelligence that stays current.

Static intelligence can’t keep up with how fast markets and buyers move. The Futurum Intelligence Platform combines continuously refreshed data, analyst expertise, and AI to deliver decision-ready intelligence that stays current as the world changes.

 

Static Intelligence

Living Intelligence

Futurum Signal

Always Live. Always Forward-Looking

Futurum Signal is a real-time, predictive vendor evaluation model.

It continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6–12 months ahead, so you can act on what’s happening now, not what was true last quarter.

Bring credibility to competitive decisions with analyst-backed vendor evaluations.

Download the latest Signal Report

Sales, Marketing and Service Platforms – Futurum Signal

Real-Time View in the Futurum Intelligence Platform

Real-time vendor scoring across five dimensions. Know who's leading, who's closing the gap, and where the market is heading next.

Analyst-Verified Intelligence

Every signal, score, and forecast is verified by domain experts who train the models, validate the data, and ensure every output is decision-ready.

Daniel Newman

CEO
Forbes, CNBC, 200+ Fortune 500 relationships

Tiffani Bova

Tiffani Bova

Chief Strategy & Research Officer
Former Gartner Research Fellow & Salesforce SVP

Dion Hinchcliffe

Dion Hinchcliffe

VP, CIO Practice
Enterprise Digital Transformation

Brad Shimmin

Brad Shimmin

VP & Practice Lead
AI Platforms & Data Intelligence

Futurum in the News

Highlighted Insights & Research

AI Platform
May 29, 2026
Article
Article

SugarAI’s Rebrand Raises the Stakes in AI-Powered CRM, But Can It Deliver Actionable Intelligence?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SugarAI's rebrand as an AI platform seeks to differentiate it from Salesforce and Microsoft through actionable intelligence in the...
Genesys' WhatsApp Integration
May 29, 2026
Article
Article

Is Genesys’ WhatsApp Integration the New Standard for Omnichannel Customer Engagement?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Genesys' WhatsApp integration escalates omnichannel competition, pressuring rivals like Salesforce and NICE to accelerate GenAI capabilities....
Does Sophos' Agentic SOC Data Change the MDR Conversation
May 29, 2026
Article
Article

Does Sophos’ Agentic SOC Data Change the MDR Conversation?

Fernando Montenegro, VP at Futurum, analyzes Sophos' agentic SOC production data, examining what the 89-second response time and 52% AI resolution rate mean for the MDR market and Sophos' platform...
Netskope Expands Sovereign SASE to 24 Countries as Regulatory Pressure Mounts
May 29, 2026
Article
Article

Netskope Expands Sovereign SASE to 24 Countries as Regulatory Pressure Mounts

Fernando Montenegro, VP at Futurum, analyzes Netskope's expanded NewEdge data sovereignty offering across 24 countries, examining what full four-component sovereignty requires and what the Deloitte partnership signals for enterprise buyers....
Mistral AI Shifts to Full-Stack Strategy With Vibe and Industrial AI
May 29, 2026
Article
Article

Mistral AI Shifts to Full-Stack Strategy With Vibe and Industrial AI

Nick Patience, VP and Practice Lead for AI Platforms at Futurum, analyses Mistral AI’s AI Now Summit announcements: a unified Vibe agent platform, an industrial engineering stack with Airbus, BMW,...
Databricks' Model Units Redefine LLM Inference Economics, But Can Reliability Scale?
May 29, 2026

Databricks’ Model Units Redefine LLM Inference Economics, But Can Reliability Scale?

Databricks introduces 'model units' to revolutionize LLM inference, delivering 80% GPU cost reductions while maintaining reliability for agentic AI workloads. Futurum Group analyzes implications for hyperscalers and enterprise buyers....

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