A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

The Futurum Group's Camberley Bates and Pure Storage’s John Colgrove dive into his vision for Pure and what we can expect in the next generation of data storage.
Amazon’s Newest Fire TV Features Open the Door to Generative AI’s UX Capabilities for Alexa-Enabled Products
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on Amazon’s newest Fire TV features, and particularly how its Alexa-enabled ecosystem may be the perfect UX on-ramp for generative AI.
Understanding the Future of UX Through the Newest AI-Enabled Features in Amazon’s Echo Product Line
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on what the newest AI-enabled features in Amazon’s Echo products suggest about the future of Alexa-powered UX.
Oracle Is Expanding Its Cloud Services on Azure and AWS and Launching Oracle Alloy for Specialized Partner Offerings
The Futurum Group’s Guy Currier and Steven Dickens look at the latest announcements from Oracle CloudWorld, including Oracle Alloy, which enables global partners to create specialized cloud services, signifying a collaborative future.
On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Microsoft’s Steven Bathiche, Technical Fellow, Windows & Devices, for a conversation on bringing AI to life for the Microsoft Event in NYC.
On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Microsoft’s Matt Barlow for a conversation on Microsoft's latest Copilot announcements, Generative AI and Microsoft's vision for the future.
On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Colette Stallbaume for a conversation on the GA release of Microsoft 365 Copilot, harnessing the power of Generative AI responsibly, and unlocking a new wave of productivity.
Oracle, In Partnership With Cohere, Has Launched a Generative AI Service on Its OCI Platform, Offering Users API-Based AI Integration and Dedicated Infrastructure
The Futurum Group’s Steven Dickens and Guy Currier discuss the latest announcements from Oracle, including limited availability of OCI Generative AI service, developed in partnership with Cohere.