A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
    Learn More
  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
    Learn More
  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
    Learn More
  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
    Learn More
  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
    Learn More

Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

Highlighting Industry Players Approaching Generative AI in the Right Way
Mark Beccue, Research Director at The Futurum Group, highlights organizations approaching generative AI in the right way. This edition of Adults in the Generative AI Rumpus Room features Salesforce, DeepLearning.AI, and Microsoft.
On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Intel’s Anil Rao and Zscaler’s Ken Urquhart for a conversation on how Intel is making aggressive plans to offer software, security, and services to its customers with initiatives like Confidential Computing and more.
In These Tumultuous AI Times, Salesforce Can Be the AI Voice of Reason
Mark Beccue, Research Director at The Futurum Group, makes his case for Salesforce’s Marc Benioff to go to Washington as the voice of responsible AI.
On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Intel’s Markus Flierl, Corporate VP, Intel Developer Cloud, SiteMana’s Peter Ma, and Prediction Guard’s Dan Whitenack, for a conversation on what makes Intel Developer Cloud unique.
Oracle Database@Azure Debuts Oracle Cloud Infrastructure Services To Simplify Cloud Migration, Multicloud Deployment, and Management
The Futurum Group’s Ron Westfall and Steven Dickens examine how Oracle and Microsoft are expanding their collaboration with Oracle Database@Azure, combining strengths for enhanced cloud performance and AI capabilities.
CTERA Vault WORM Functionality Provides Immutability for Enhanced Resilience and Compliance
The Futurum Group’s Mitch Lewis and Krista Macomber share their insights on CTERA’s announcement of the CTERA Vault WORM immutability feature.
Firefly Exits Beta and Generative Credits and Price Hikes Are Announced
Keith Kirkpatrick, Research Director at The Futurum Group, covers the GA launch of Adobe Firefly, and discusses how Adobe’s price hikes strike a balance between supporting experimentation and the real-world cost of deploying generative AI tools.
Vi Priority Eases Many Friction Points, Enhances Onboarding, and Provides Personalization
Sherril Hanson, Senior Analyst at The Futurum Group, explores Vi’s latest offering, Vi Priority, which is aimed at lucrative postpaid customers and leverages foundational CX strategies.