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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategicdata-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trendsnews, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.
  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

Steve Dickens and Camberley Bates of The Futurum Group examine the lessons to be learned from Japan’s long history with floppy disks and digital transformation.
An Overview of Significant Advancements and Announcements in the Communications Networks Industry in June 2024.
Ron Westfall, Research Director of The Futurum Group, examines the top communications networks market and technology moves announced in June 2024.
New Release Makes Joule AI Available to All RISE with SAP Customers
Keith Kirkpatrick, Research Director with The Futurum Group, covers SAP’s new enhancements to its RISE with SAP offerings, incorporating AI, low-code app dev, and additional capabilities for the CFO suite, SAP Datasphere, and SAP Business Network.
Olivier Blanchard, Research Director at The Futurum Group, shares his insights into Synopsys’ automotive industry-first IP product to achieve 3rd party certification for ISO/SAE 21434 cybersecurity compliance, and what this means for the software-defined vehicle segment’s ability to securely address cybersecurity challenges and threats.
Steven Dickens and Shira Rubinoff from The Futurum Group analyze the recent CrowdStrike IT outage, highlighting its extensive global impact on various industries and the critical lessons for businesses. They emphasize the importance of robust IT systems and proactive cybersecurity measures to mitigate future disruptions.
Olivier Blanchard, Research Director with The Futurum Group, highlights some of the key features and specs of HP’s new OmniStudio X AIO line from HP.
An Overview of Significant Advancements and Announcements in the Quantum Computing Industry in June 2024
Dr. Bob Sutor of The Futurum Group examines the top quantum market and technology moves announced in June 2024.
Olivier Blanchard, Research Director with The Futurum Group, shares his insights on why HP’s new 14” OmniBook Ultra next-gen AI PC hints to HP’s AI PC market differentiation strategy, and to how silicon diversity in the AI PC/Copilot+ PC ecosystem is already creating specific performance niches and unique value proposition tracks for top PC semiconductor vendors namely Qualcomm, AMD, and Intel.