Enter a realm where creativity and analytics converge, giving rise to the cutting-edge podcast, ‘Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C marketing that explore customer conversion, revenue growth and innovative marketing strategies.
Join Lisa as she delves into this ever-evolving landscape, where each insight opens doors to fresh opportunities for success.
In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss the big impacts that the right blend of art and science in UiPath marketing is making towards pipeline and revenue and how the company is leveraging generative AI to improve the customer experience and sales-marketing relationship.
In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss how AI and predictive analytics are transforming customer insights and marketing strategies. Discover how a strategic rebrand drove OSI Digital's growth and why ethical AI practices are vital for building trust and driving business success.
In this episode of Marketing Art and Science, we discuss Gabie Boko’s journey as NetApp’s CMO, the integration of data science in marketing, the blend of creativity and strategy in brand rejuvenation, and leveraging emerging tech for marketing success.
In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils.
Lisa Martin, CMO Advisor at The Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences running companies and marketing organizations at businesses like Dell.
Lisa Martin, CMO Advisor at The Futurum Group, and Crowdstrike CMO Jennifer Johnson (JJ) discuss the genesis and results of data-driven marketing at Crowdstrike and how Generative AI is converting prospects faster and improving employee productivity.
Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and how Boomi uses AI and automation to enhance customer engagement.
Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.
Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as the influence that technology, art, and science have on marketing management styles.
Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in marketing, and the need for purposeful AI.
Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.
Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).
