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Author: Keith Kirkpatrick

CEO Sundar Pichai Takes Responsibility and Focuses Efforts on Fixing Guardrails
Keith Kirkpatrick, Research Director at The Futurum Group, covers Google’s challenge with implementing generative AI guardrails and discusses how the company can rebound with a solid, enterprise-grade offering.
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenge of balancing product demand against providing an excellent CX, and discusses how enterprise software, data, and fees can offer a solution.
Insights Can Be Surfaced Anywhere, Anytime, and for Any Stakeholder
Keith Kirkpatrick, Research Director at The Futurum Group, covers the general availability of Tableau Pulse and discusses how it helps address the growing trend of insights for everyone, anywhere, and at any time.
Creating Stunning Images from Text Prompts Must Be Bolstered by a Robust and Ongoing Commitment to Ensuring Accuracy and the Elimination of Bias
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenges with text-to-image generative AI tools and discusses the steps industry participants are taking in response.
The New Edition of Marketing Cloud Provides Access to Trusted AI on Einstein 1
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Marketing Cloud Edition, which helps SMB marketers leverage relevant customer data and AI.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses the common challenges faced by field service workers, provides an overview of the market for field service applications, and covers how SaaS companies’ offerings are meeting these needs.
Acrobat AI Assistant Enables Content Summarization, Organization, and Queries Within the Flow of Work
Keith Kirkpatrick, Research Directors with The Futurum Group, covers Adobe’s announcement of Acrobat AI Assistant, and discusses how the company will leverage the ubiquity of the PDF format to drive use of the tool.
Our latest report, Market Insight Report: Retail-Focused Enterprise Applications, identifies and analyzes the key trends impacting enterprise-grade retail industry-focused applications, reviews the key functions and features that are being integrated or incorporated within these applications, and identifies influential vendors operating within the market.
WalkMe’s State of Digital Adoption Report Points to Continued Challenges and Increased Awareness and Investment
Keith Kirkpatrick and Sherril Hanson at The Futurum Group dig into WalkMe’s State of Digital Adoption Report, which indicates continued challenges in harnessing companies’ technologies, and increased awareness and investment in digital adoption.
New Partnership Focused on Delivering a Seamless Purchasing and Case Management Process Could Serve as a Model for Future Enterprise App Collaborations
Keith Kirkpatrick, Research Director with The Futurum Group, covers Genpact and ServiceNow’s Source-to-Pay application and discusses why this deal may be a blueprint for others to follow in the enterprise application market.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, provides a recap of Zoho Day 2024, the SaaS company’s analyst meeting, discussing key highlights and key takeaways from the event.
Enhancements Center on Helping Organizations Manage Workers More Effectively and Efficiently
Keith Kirkpatrick and Sherril Hanson of The Futurum Group cover Tymeshift’s latest product enhancements and discuss how they should help Zendesk meet the needs of larger customers.