Author: Keith Kirkpatrick

Firefly Exits Beta and Generative Credits and Price Hikes Are Announced
Keith Kirkpatrick, Research Director at The Futurum Group, covers the GA launch of Adobe Firefly, and discusses how Adobe’s price hikes strike a balance between supporting experimentation and the real-world cost of deploying generative AI tools.
Natural Language-Based Generative AI Assistants to Operate Within the Einstein Trust Layer
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Salesforce Einstein Copilot and Einstein Copilot Studio, and discusses how trust is at the center of Salesforce’s AI approach.
New Generative AI Offerings Provide Industry, Process, and Enterprise System-Specific Solutions
Keith Kirkpatrick, Research Director at The Futurum Group, covers C3 AI’s announcement of its Generative AI Suite, which includes 28 domain-specific generative AI solutions, and discusses why this tactic is a winning approach for C3 AI.
Intuit’s Generative AI OS Strategy Will Help Incorporate AI Across the Entire Organization
Keith Kirkpatrick, Research Director at The Futurum Group, covers Intuit’s announcement of Intuit Assist for consumer and SMB users, and discusses how Intuit’s GenOS strategy will help the company embed AI across its entire organization.
New Sales Team Capabilities Launching in Fall 2023, Including Virtual Coach, Deal Risk Signals, and Discover Monthly
Keith Kirkpatrick, Research Director at The Futurum Group, covers Zoom’s rebrand of IQ for Sales as Zoom Revenue Accelerator, and discusses why the fall launch of new sales support features will be essential to the company’s platform strategy.
Additional AI Capabilities Can Be Leveraged Across a Wide Range of Industrial and Manufacturing Use Cases
Keith Kirkpatrick, Research Director at The Futurum Group, covers IFS’ acquisition of Falkonry and discusses how Falkonry’s anomaly detection technology can be utilized across a wide range of industrial use cases and functions.
The Combination of Information Management Solutions and AI Will Help Deliver New Applications and Enhanced Productivity
Keith Kirkpatrick, Research Director at The Futurum Group, covers the expansion of the partnership between OpenText and Google, and how the introduction of new AI-driven use cases will benefit enterprises.
Partnership Leverages IBM’s Deep Business Transformation and AI Expertise
Keith Kirkpatrick, Research Director at The Futurum Group covers the partnership announcement between IBM Consulting and Salesforce, and discusses how it should help customers deploy AI efficiently and responsibly.
Platform Consolidation and Einstein AI-Enabled Products Are Attracting New Customers, With 11% Year-Over-Year Growth
Daniel Newman, CEO and Chief Analyst at The Futurum Group, and Keith Kirkpatrick, Research Director at The Futurum Group, cover Salesforce’s Q2 2024 earnings, and discuss why the company is well-positioned for future profitable growth.
Duet AI Is Now Generally Available in Workspace, with Duet AI Google Cloud Enterprise Development and Data Analytics Tools in Preview
Keith Kirkpatrick, Research Director at The Futurum Group covers the GA launch of Duet AI for Workspace and the preview version Duet AI in Google Cloud, discussing the benefits of these tools for Google enterprise users.
Google AI Puts Focus on Enhancing Collaboration App Security, While Also Providing More Granular Control Over Digital Sovereignty
Keith Kirkpatrick, Research Director at The Futurum Group covers AI-backed security enhancements to Google Workspace, and discusses the importance of multiple security layers in hybrid and remote work environments and digital sovereignty tools.