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Author: Keith Kirkpatrick

Company’s Strength Across Clouds Delivers Record Quarterly Revenue
Keith Kirkpatrick and Daniel Newman with The Futurum Group, cover Adobe’s Q2 FY2024 earnings, and the products, segments, and approaches that have propelled the company to a record quarterly revenue figure.
Strong Customer Stories and a ‘Blueprint’ for the Future of Application and Workflow Development Are the Highlights From the Show
Keith Kirkpatrick, Research Director with The Futurum Group, covers PegaWorld 2024 and discusses the key insights and news to come out of the company’s user conference.
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses recent contact center product announcements, focusing specifically on news from Microsoft Dynamics 365 Contact Center and Cisco’s Webex Contact Center.
In this research brief, How Automated Batch Release Management Can Transform the Pharmaceutical and MedTech Industries and Enhance Patient Care-- done in partnership with SAP-- we address the challenges faced by pharmaceutical manufacturers with managing the batch release process, discuss the best practices for automating this process, and discuss SAP’s solution designed to specifically address these challenges.
Generative AI Assistant Tech Leverages Company Data and Strict Privacy Controls to Deliver Enterprise-Grade Experiences
Keith Kirkpatrick, Research Director with The Futurum Group, covers Adobe’s general availability release of Adobe Experience Platform AI Assistant, and discusses the strategy Adobe needs to take around AI safety messaging in the future.
Real-Time Data and Intelligence Designed to Help Field Service Workers Monitor and Maintain Physical Assets
Keith Kirkpatrick, Research Director with The Futurum Group, covers Salesforce’s new asset-management enhancements, and discusses how these tools are integral to the company’s success in the competitive manufacturing and industrial verticals.
Two New Features – Automatic CSAT Generation and Agent Burnout Detection – Help the Solution Stand Apart from the Crowd
Keith Kirkpatrick, Research Director with The Futurum Group, covers Cisco’s new CCaaS enhancements that are powered by AI, and are designed to improve both agent and customer experiences.
ERP Vendor Leans Into Industry Expertise, AI, and Automation Within Workflows
Keith Kirkpatrick, Research Director with The Futurum Group, covers Epicor Insights 2024, and discusses the new Epicor Grow portfolio, Epicor Prism, and industry-specific AI-powered products announced at the conference.
Enhancements to CRM Platform Focuses on Customization and Access to Data
Keith Kirkpatrick, Research Director with The Futurum Group, covers Zoholics 2024, and discusses the new CRM for Everyone product enhancements.
CCaaS Solution Leverages Generative AI Experience and an Open Approach to Integrating CRMs
Keith Kirkpatrick, Research Director with The Futurum Group, covers Microsoft’s new CCaaS offering that is heavily leveraging the company’s expertise and experience with genAI, and an open approach to integrating with third-party applications.
While AI Copilots Were the Shiny Objects in the Room, More Data Integration Is the Real Star
Keith Kirkpatrick, Research Director with The Futurum Group, covers the news coming out of Salesforce Connections, and discusses why data and an open ecosystem is good news for customers.
Keith Kirkpatrick discusses two conferences he attended during the week, Epicor Insights and Salesforce Connections. Kirkpatrick talks about the key news from each event, new product announcements, and provides his take on each event.