Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zoom's Agent Architect and Performance Suite transform enterprise AI creation, deployment, and optimization with outcome-based pricing and...
Keith Kirkpatrick, Research Director at The Futurum Group, examines how IBM and ServiceNow are combining modernization, data governance, and autonomous operations capabilities to help enterprises unlock legacy systems for AI...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Slackbot's MCP Client aims to consolidate fragmented software stacks by integrating 20+ partner applications into...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe's Creative Agent expansion shows enterprise shift toward agentic AI, with 51% of organizations using AI for...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Adobe Brand Visibility integrates Semrush AI search intelligence with agentic content optimization tools, positioning Adobe...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Databricks CustomerLake's agentic AI consolidates marketing stacks, automates campaigns, and solves fragmentation in traditional customer data platforms....
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe expands into commerce media networks, raising questions about whether agentic AI can deliver measurable ROI for...
Futurum’s Keith Kirkpatrick finds 56% of enterprises still prefer to build in-house, virtually unchanged year-over-year, yet SaaS vendors retain structural advantages in workflows, security, and integrations that internal teams cannot...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce and Databricks are addressing enterprise demands for trustworthy AI agents while potentially deepening platform...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, explores how Zendesk's acquisition of Beams signals a strategic pivot toward agentic AI-powered employee service management, positioning...
Salesforce's $3.6B acquisition of Fin signals a major shift toward agentic enterprise solutions. The deal accelerates autonomous AI agents in customer service, raising stakes for competitors and redefining what AI-first...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Oracle's shift to outcome-based pricing and AI-driven commercial models reshapes enterprise cloud procurement and vendor economics in...
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