Can Creatio’s 10x Release Unseat Entrenched CRM Giants With Agentic AI?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Creatio’s 10x Release uses AI Twin and AI Studio to democratize agentic AI development, consolidating fragmented CRM stacks.
Can Salesforce’s Agentic AI Close Field Service’s Talent and ROI Gap?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Agentic AI is reshaping field service by automating complex tasks, offsetting talent shortages, and delivering quantifiable business returns.
Microsoft Copilot Hits 30 Million Seats: Is AI Transformation Finally Real?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Microsoft Copilot’s 30 million paid seats show strong enterprise ROI, though Salesforce Agentforce and ServiceNow pose competitive threats.
IFS’s 25% Growth: A Sign of Industrial AI’s Rising Strength?
Keith Kirkpatrick, VP & Research Director at Futurum, covers IFS’s latest revenue growth announcement, and shares his insights into the steps the company must take to continue the momentum.
Is Adobe Commerce Poised to Revolutionize Product Discovery with AI?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe Commerce’s AI-driven product discovery transforms eCommerce as AI-driven retail traffic surges 125% year-over-year.
Bridging the Gap: Why Citizen Engagement Needs a Technology Overhaul
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines the critical gap between government self-assessment and citizen perception of engagement efforts, revealing why technology solutions are essential f.
How Will TeamViewer and ServiceNow Reshape Autonomous IT Operations?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how the TeamViewer ServiceNow partnership combines remote connectivity with workflow automation to reshape autonomous IT operations and drive enterp.
Salesforce’s $1.6B Win Signals a New Era in Veteran Care Technology
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s $1.6B VA contract signals a pivotal shift toward AI-enhanced veteran care and modernized public sector service delivery.
How Genesys and AWS Are Redefining AI-Driven Customer Engagement
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Genesys Cloud’s expanded AWS partnership leverages agentic AI to transform enterprise customer engagement and enable autonomous interactions at scale.
SAP Completes Prior Labs Acquisition to Advance Structured Data AI
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on why SAP’s Prior Labs acquisition must produce measurable business results.
Redefining Creative Workflows in the AI Era
In Redefining Creative Workflows in the AI Era, completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that integrate workflows, strengthen governance, improve financial efficiency, and accelerate content production to deliver measurable business value.
Agentic AI’s Real Test Is Process Redesign
Futurum’s Keith Kirkpatrick argues agentic AI vendors are now judged on process redesign over automation, as ETR and Futurum Research data show pilots stalling on integration and unproven ROI rather than agent capability.
