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Author: Lisa Martin

How Pure Storage Leverages Data and AI to Transform the Customer Experience - Episode 13
Lisa Martin

How Pure Storage Leverages Data and AI to Transform the Customer Experience – Episode 13

In this episode of the Six Five Webcast - Marketing: Art and Science, we discuss how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains. The Pure Storage CMO also provides insight into the AI Marketing Council she's built at Pure, along with some of the great use cases they are already implementing internally to benefit customers and prospects.
The Impact of Generative AI at UiPath - Episode 12
Lisa Martin

The Impact of Generative AI at UiPath – Episode 12

In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss the big impacts that the right blend of art and science in UiPath marketing is making towards pipeline and revenue and how the company is leveraging generative AI to improve the customer experience and sales-marketing relationship.
How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Episode 11
Lisa Martin

How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business – Episode 11

In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss how AI and predictive analytics are transforming customer insights and marketing strategies. Discover how a strategic rebrand drove OSI Digital's growth and why ethical AI practices are vital for building trust and driving business success.
What Stakeholders Want from B2B Marketing Leaders - Marketing Art and Science - Episode 10
Lisa Martin

What Stakeholders Want from B2B Marketing Leaders – Marketing Art and Science – Episode 10

In this episode of Marketing Art and Science, we discuss Gabie Boko’s journey as NetApp’s CMO, the integration of data science in marketing, the blend of creativity and strategy in brand rejuvenation, and leveraging emerging tech for marketing success.
The Impact of Marketing AI Councils on Businesses - Marketing Art & Science, Episode 9
Lisa Martin

The Impact of Marketing AI Councils on Businesses – Marketing Art and Science – Episode 9

In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils.
The Tech CEO's Perspectives on Marketing
Lisa Martin

The Tech CEO’s Perspectives on Marketing

Lisa Martin, CMO Advisor at The Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences running companies and marketing organizations at businesses like Dell.
Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences
Lisa Martin

CrowdStrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences

Lisa Martin, CMO Advisor at The Futurum Group, and Crowdstrike CMO Jennifer Johnson (JJ) discuss the genesis and results of data-driven marketing at Crowdstrike and how Generative AI is converting prospects faster and improving employee productivity.
Unlocking the Power of AI in Marketing at Boomi
Lisa Martin

Unlocking the Power of AI in Marketing at Boomi

Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and how Boomi uses AI and automation to enhance customer engagement.
Enterprise Scale AI with Private Data - Agents - Six Five On the Road
Lisa Martin and Alastair Cooke

Enterprise Scale AI with Private Data – Agents – Six Five On the Road

Luke Norris, CEO at Kamiwaza.ai, joins hosts Alastair Cooke & Lisa Martin to share insights on leveraging AI with private data to power the 5th Industrial Revolution. An insightful conversation on the future of enterprise AI.
The Intersection of Martech and PLG (Product-Led Growth)
Lisa Martin

The Intersection of Martech and PLG (Product-Led Growth)

Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.
Zoho's Business Impact: From SMB to Enterprise
Lisa Martin, Cory Johnson and Keith Kirkpatrick

Zoho’s Business Impact: From SMB to Enterprise

In this engaging episode of the Six Five On the Road, our hosts dive into how Zoho's comprehensive suite of applications is revolutionizing businesses from SMBs to large enterprises, detailing the transformational impact of Zoho's products across various sectors.
Philosophy, Conviction, and Culture - The Distinctive Edge of Zoho
Lisa Martin and Cory Johnson

Philosophy, Conviction, and Culture – The Distinctive Edge of Zoho – Six Five On the Road

Lisa Martin, Cory Johnson, and Melody Brue explore how Zoho's unwavering philosophy, strong convictions, and distinctive culture have been pivotal in its growth and success in the tech sector. A must-listen for those interested in the interplay between corporate values and business success.
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