Customer Experience
The Futurum Group’s analysts offer in-depth research and insights on the global Customer Experience (CX) market, covering technology solutions, business challenges, market drivers, and end-user demand dynamics across various industries. Our comprehensive market coverage combines qualitative and quantitative research methodologies, providing a holistic view of emerging business opportunities in customer data & analytics, personalization and optimization, customer feedback measurement, and other key areas.
Providing unbiased and valuable insights, The Futurum Group empowers CX industry professionals in strategic planning for their product, go-to-market, experience design, and implementation initiatives.
Coverage
- Contact Center
- Customer Experience
- Employee Experience
- MarTech
The Latest Insights on Customer Experience
- September 21, 2023
Vi Priority Eases Many Friction Points, Enhances Onboarding, and Provides Personalization
Sherril Hanson, Senior Analyst at The Futurum Group, explores Vi’s latest offering, Vi Priority, which is aimed at lucrative postpaid customers and leverages foundational CX strategies.
- September 19, 2023
The Furutum Group’s Daniel Newman is joined by Pega’s CTO, Don Schuerman, for a conversation on what the autonomous enterprise looks like and why it matters for today’s businesses.
- September 19, 2023
Natural Language-Based Generative AI Assistants to Operate Within the Einstein Trust Layer
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Salesforce Einstein Copilot and Einstein Copilot Studio, and discusses how trust is at the center of Salesforce’s AI approach.
- September 13, 2023
Product Strategy Shift Is Designed to Avoid Regulatory Scrutiny by the European Commission and Improve Integrated Experiences with Partner Platforms
Craig Durr, Research Director at The Futurum Group, analyzes Microsoft’s strategic move to unbundle Teams from its Office suites in response to regulatory pressures from the European Commission.
- September 12, 2023
AI Readiness Assessment and TTEC Digital Contact Center Intelligence Powered by AWS are Introduced
Sherril Hanson, Senior Analyst at The Futurum Group, looks at two new announcements coming from TTEC, both centered around supporting contact centers as the move forward with layering in artificial intelligence.
- September 12, 2023
CX Cloud from Genesys and Salesforce Promises a More Unified and Optimal Customer and Employee Experience
Sherril Hanson, Senior Analyst at The Futurum Group, shares insights into the new partnership between Salesforce and Genesys that combines CCaaS and CRM.
The Latest NEWS
- September 19, 2023
Partnerships Benefit Revival Animal Health, NFP, and NEC
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
- September 19, 2023
The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not)….
- September 19, 2023
Partners Include Virgin Atlantic, Alamar Foods, and Belle Tire
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
- September 19, 2023
Topics Cover Funding for Silicon Valley’s Gleen and Finland’s Viedobot as Well as Klaviyo’s Filing for a Proposed IPO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX funding activity for customer service startup Gleen and interactive video…
- September 13, 2023
Topics Cover Small Businesses and CRM, US Shoppers and AI, and AI for the Modern Contact Center
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research reports and survey findings from Zoho, SAP Emarsys,…
- September 7, 2023
Partners Include Biotech Firm, Road Ranger, Kura, La-Z-Boy, and Almosafer
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition,…
