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Enterprising Insights

Host Keith Kirkpatrick shares insights on Adobe MAX, including new AI advancements in Creative Cloud and the importance of responsible AI development.
Keith Kirkpatrick shares his insights on the key developments and their potential impact on businesses from the recent Smartsheet Engage and Zendesk AI Summit. Dive into the discussion for a closer look at the evolving tech landscape.
In this episode of the Six Five Webcast Enterprising Insights, Keith Kirkpatrick discusses Microsoft's targeted approach to industries. Highlighting how the company's innovative use of AI, cloud technologies, and strategic partnerships is reshaping the way sectors adapt to digital transformation.
In this episode, Futurum Group Research Director Keith Kirkpatrick discusses the key highlights, areas of emphasis, and takeaways from Dreamforce, including Agentforce, Data Cloud enhancements, and the Agentforce Partner Network.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick is joined by Robert Kramer, VP and principal analyst at Moor Insights & Strategy, and Guy Currier, CTO at Visible Impact, to discuss the announcements and experiences from Oracle CloudWorld and NetSuite SuiteWorld.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the shifting pricing models used by SaaS vendors, in response to the growing use of automation and genAI, and the decline in seat license revenue.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the fall conferences and events he is attending, and provides an overview of the information he hopes to hear from the vendors and customers at each event.
In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses recent earnings from OpenText, Twilio, ServiceNow, and Alphabet (Google) and explains how their earnings reflect larger market trends.
In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses Salesforce’s LLM benchmark for CRM, and rants about the lack of transparency around the collection of data from Hyundai, Honda, and GM.
In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses the state of omnichannel communications, covers survey findings on the use of omnichannel, and delves into the challenges ahead.
In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses two Market Insight Reports he authored at FuturumGroup.com, focusing on Text-to-Image Generation Technology for the Enterprise, and on Customer Data Platforms.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses his six predictions for the 2024 enterprise SaaS market, and whether he was accurate or missed the mark.