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Enterprising Insights

Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenge of balancing product demand against providing an excellent CX, and discusses how enterprise software, data, and fees can offer a solution.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses the common challenges faced by field service workers, provides an overview of the market for field service applications, and covers how SaaS companies’ offerings are meeting these needs.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, provides a recap of Zoho Day 2024, the SaaS company’s analyst meeting, discussing key highlights and key takeaways from the event.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses several key enterprise application insights from earnings season, and also discusses the issue of enterprise application usability.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses several key insights from Cisco’s 2024 Data Privacy Survey, and provides his recommendations to enterprise organizations based on the findings.
Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses the highlights from the National Retail Federation’s 2024 Big Show, and discusses the challenges retailers and vendors will face in the year ahead.
Generative AI, Consolidation of Technology Stacks, and a Shift to Consumption-Based Pricing Will Emerge In 2024
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses six predictions for the enterprise SaaS market, and how they will impact vendors and customers.
In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick is joined by Craig Durr, Research Director, Collaboration, and Sherril Hanson, Principal Analyst, CX, to discuss industry news and trends in 2023.
In this episode of Enterprising Insights, The Futurum Group Research Directors Keith Kirkpatrick and Mark Beccue address SaaS pricing trends within the enterprise application market, and discuss the impact AI has and will have on pricing models in the future.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick covers tech stack sprawl, its causes and risk to the enterprise, and offerings from vendors to reduce or eliminate sprawl.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick and Senior Analyst Krista Macomber cover enterprise cybersecurity threats, AI’s impact, and best practices for protecting an organization from bad actors.