Latest Industry News
Featured Insights
Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation
Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail bundles.
Marc Hammons and Professor Song Han join David Nicholson to share their insights on revolutionizing productivity and collaboration with AI PCs, delineating a future where work is transformed by intelligence and sustainability.
The Recent Reorganization Yields an Organization More Focused on Innovation and Delivering a Strong Platform Message
Fernando Montenegro, VP and Practice Lead, Cybersecurity at Futurum, shares his/her insights on the main announcements and key trends from Cisco Live US 2025, including agentic AI and secure networking.
Latest Research
Latest Insights
NEWS BY INDUSTRY
Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their responsibilities and the adoption of AI technologies across departments.
The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships formed from March 14 until the end of the month.
March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring partnerships formed from the beginning of the month to March 13.
Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by Zendesk of Ultimate, and by the Moneypenny Group of Sunshine Communication Services.
Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto and MoEngage.
Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their partners Douglas, a global B2B travel platform, and Miramar Group.
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears.
Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners the University of Utah Health, Leslie’s Inc., and HTeaO.
Topics Include Retailers and Free Returns, CDPs, and Dominant Themes in Surveys
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from SAP Emarsys, Tealium, and SurveyMonkey.
Companies with New Properties Include Zendesk, Nextiva, Genesys, and Bloomreach
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in January as the first month of the new year went underway.
Acquired Companies Include Boast, Cured, and AdaptCX
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of recent developments on the CX M&A front with Banzai International, Boast, Innovaccer, Cured, GTS, and AdaptCX.
Topics Include Top CX Trends for 2024, AI and CX, and an Emerging AI Gap
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Contentsquare, Zendesk, and LivePerson.
New Partners Include Bharti AXA Life Insurance, Rayna Tours, Wayne Metropolitan Community Action Agency, and Zenni Optical
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of CX wins for MoEngage, 8x8, and Algolia in initiatives with Bharti AXA Life Insurance, Rayna Tours, Wayne Metropolitan Community Action Agency, and Zenni Optical.
Flywheel and LiveVox Become Omnicom and NICE Properties
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of recent developments on the CX M&A front involving Omnicom, Flywheel Digital, NICE, LiveVox, ServiceNow, and UltimateSuite.
The Futurum Group’s Steven Dickens reviews mainframe modernization in 2023, with AI and mainframes sharing the spotlight, and looks to 2024, which is promising for modernization with diverse approaches and open source.
Quiq Offering Spans Digital Messaging and AI-Based Contact Center
Keith Kirkpatrick and Sherril Hanson of The Futurum Group speak with conversational CX provider Quiq to learn more about the platform and what makes it unique.
Partners Include BSH Group, Miller Insurance, and Accent Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Medallia, Salesforce, and Amperity in their partner initiatives with BSH Group, Miller Insurance, and Accent Group.
Data Usage, Perception Gap Between Brands and Consumers, and Cyberthreats to Consumer Data
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Domo, Treasure Data, and Apple.
