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Category: Enterprise Software & Digital Workflows

ServiceNow Bets on OpenAI to Power Agentic Enterprise Workflows
January 23, 2026

ServiceNow Bets on OpenAI to Power Agentic Enterprise Workflows

Keith Kirkpatrick, Research Director at Futurum, examines ServiceNow’s multi-year collaboration with OpenAI, highlighting a shift toward agentic AI embedded in core enterprise workflows....
Does Smartsheet's Partner Program Transformation Signal Market Consolidation?
January 21, 2026

Does Smartsheet’s Partner Program Transformation Signal Market Consolidation?

Keith Kirkpatrick and Alex Smith of Futurum cover Smartsheet’s enhancements to its Aligned Partner Program, which may serve as a key differentiator for the work management platform provider....
Five9 Expands Google Cloud Partnership With a Unified Enterprise CX AI Platform
January 16, 2026

Five9 Expands Google Cloud Partnership With a Unified Enterprise CX AI Platform

Keith Kirkpatrick, Research Director at Futurum, examines Five9’s expanded partnership with Google Cloud and the launch of a joint Enterprise CX AI offering integrating Gemini Enterprise and Vertex AI....
Salesforce’s Slackbot Goes GA - Is This the Real Test for Agentforce
January 15, 2026

Salesforce’s Slackbot Goes GA – Is This the Real Test for Agentforce?

Keith Kirkpatrick, Research Director at Futurum, examines Slackbot general availability and how Salesforce is operationalizing Agentforce 360 by embedding a permissioned, context-aware AI agent directly into Slack workflows....
Salesforce’s Agentic Enterprise Push Highlights the Role of Context
January 15, 2026

Salesforce’s Agentic Enterprise Push Highlights the Role of Context

Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Spring ’26 Release and its Agentic Enterprise strategy, focusing on how shared context across AI agents is reshaping sales, service, and commerce...
Will Google Gemini Enterprise for Customer Experience Deliver Context?
January 13, 2026

Will Google Gemini Enterprise for Customer Experience Deliver Context?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into Google’s Gemini Enterprise for Customer Experience, and discusses the core guardrails and capabilities required to drive adoption by customers....
SAP Positions AI as a Core Retail Operating Layer at NRF 2026
January 13, 2026

SAP Positions AI as a Core Retail Operating Layer at NRF 2026

Keith Kirkpatrick, Research Director at Futurum, examines SAP’s NRF 2026 announcement and how a SAP retail AI operating system embeds AI across planning, operations, commerce, and fulfillment to drive consistency...
CIO Take Smartsheet's Intelligent Work Management as a Strategic Execution Platform
December 22, 2025

CIO Take: Smartsheet’s Intelligent Work Management as a Strategic Execution Platform

Dion Hinchcliffe analyzes Smartsheet’s Intelligent Work Management announcements from a CIO lens—what’s real about agentic AI for execution at scale, what’s risky, and what to validate before standardizing....
Will Zoho’s Embedded AI Enterprise Spend and Billing Solutions Drive Growth
December 22, 2025

Will Zoho’s Embedded AI Enterprise Spend and Billing Solutions Drive Growth?

Keith Kirkpatrick, Research Director with Futurum, shares his insights on Zoho’s latest finance-focused releases, Zoho Spend and Zoho Billing Enterprise Edition, further underscoring Zoho’s drive to illustrate its enterprise-focused capabilities....
Will IFS’ Acquisition of Softeon Help Attract New Supply Chain Customers
December 19, 2025

Will IFS’ Acquisition of Softeon Help Attract New Supply Chain Customers?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into IFS’ acquisition of WMS provider Softeon, and provides his assessment on the impact to IFS’s market position and the overall...
Will a Digital Adoption Platform Become a Must-Have App in 2026?
December 15, 2025

Will a DAP Become the Must-Have Software App in 2026?

Keith Kirkpatrick, Research Director with Futurum, covers WalkMe’s 2025 Analyst Day, and discusses the company’s key pillars for driving success with enterprise software in an AI- and agentic-dominated world heading...
Broadcom Q4 FY 2025 Earnings AI And Software Drive Beat
December 15, 2025

Broadcom Q4 FY 2025 Earnings: AI And Software Drive Beat

Futurum Research analyzes Broadcom’s Q4 FY 2025 results, highlighting accelerating AI semiconductor momentum, Ethernet AI switching backlog, and VMware Cloud Foundation gains, alongside system-level deliveries....

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