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Author: Alex Gaw

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their partners Douglas, a global B2B travel platform, and Miramar Group.
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears.
Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners the University of Utah Health, Leslie’s Inc., and HTeaO.
Topics Include Retailers and Free Returns, CDPs, and Dominant Themes in Surveys
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from SAP Emarsys, Tealium, and SurveyMonkey.
Companies with New Properties Include Zendesk, Nextiva, Genesys, and Bloomreach
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in January as the first month of the new year went underway.
Acquired Companies Include Boast, Cured, and AdaptCX
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of recent developments on the CX M&A front with Banzai International, Boast, Innovaccer, Cured, GTS, and AdaptCX.
Topics Include Top CX Trends for 2024, AI and CX, and an Emerging AI Gap
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Contentsquare, Zendesk, and LivePerson.
New Partners Include Bharti AXA Life Insurance, Rayna Tours, Wayne Metropolitan Community Action Agency, and Zenni Optical
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of CX wins for MoEngage, 8x8, and Algolia in initiatives with Bharti AXA Life Insurance, Rayna Tours, Wayne Metropolitan Community Action Agency, and Zenni Optical.
Flywheel and LiveVox Become Omnicom and NICE Properties
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of recent developments on the CX M&A front involving Omnicom, Flywheel Digital, NICE, LiveVox, ServiceNow, and UltimateSuite.
Partners Include BSH Group, Miller Insurance, and Accent Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Medallia, Salesforce, and Amperity in their partner initiatives with BSH Group, Miller Insurance, and Accent Group.
Data Usage, Perception Gap Between Brands and Consumers, and Cyberthreats to Consumer Data
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Domo, Treasure Data, and Apple.
Adobe’s Breakup with Figma, the Purchase of Alteryx, and Bazaarvoice’s Acquisition of Granify
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX M&A news, featuring the Adobe-Figma breakup, the purchase of Alteryx, and the Bazaarvoice acquisition of Granify.