Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

Adobe Brand Visibility

Adobe Brand Visibility Redefines the AI Search Battleground, Who Will Control Brand Presence in the Agentic Era?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Adobe Brand Visibility integrates Semrush [...]
Agentic AI

Is Databricks CustomerLake the Agentic CDP That Breaks Martech’s Silos for Good?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Databricks CustomerLake's agentic AI consolidates marketing stacks, [...]
Commerce Media Networks

Adobe’s Commerce Media AI Bet: Can GenStudio Deliver at Scale?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe expands into commerce media networks, raising [...]
Agent Trust

Will Salesforce and Databricks Redefine AI Agent Trust or Deepen Platform Lock-In?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce and Databricks are addressing [...]
Zendesk's Beams Acquisition Signals a New Battlefront in Agentic AI for Employee Service

Zendesk’s Beams Acquisition Signals a New Battlefront in Agentic AI for Employee Service

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, explores how Zendesk's acquisition of Beams signals [...]
Will Salesforce's $3.6B Fin Deal Redefine the Agentic Enterprise Standard?

Will Salesforce’s $3.6B Fin Deal Redefine the Agentic Enterprise Standard?

Salesforce's $3.6B acquisition of Fin signals a major shift toward agentic enterprise solutions. The deal accelerates autonomous AI agents in [...]

The Latest NEWS

Enterprises Maintain 56% Build-In-House Preference Despite SaaS Strengths
June 17, 2026

Enterprises Maintain 56% Build-In-House Preference Despite SaaS Strengths

Futurum’s Keith Kirkpatrick finds 56% of enterprises still prefer to build in-house, virtually unchanged year-over-year, yet SaaS vendors retain structural advantages in workflows, security, and integrations that internal teams cannot...
The Hidden Moat: Why Operational Depth Defeats the 'Build It Yourself' Narrative
June 4, 2026

The Hidden Moat: Why Operational Depth Defeats the ‘Build It Yourself’ Narrative

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on the buy vs build debate for enterprise applications, and discusses the appropriate use of AI to build functional...
41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%
May 12, 2026

41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%

Futurum’s Keith Kirkpatrick reveals best-of-breed procurement has fallen to 20.7% as 41% of enterprises plan to consolidate app stacks, driven by the data unification demands of enterprise AI....
Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?
May 12, 2026

Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into outcome-based or hybrid pricing models offered by SaaS vendors, and discusses how these models help to align vendors...
Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?
April 20, 2026

Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?

Keith Kirkpatrick, VP and Research Director at Futurum, explains the core factors that are driving the evolution of the increasingly agentic-focused sales, marketing, and service platforms market....
Who Will Win the Agent Orchestration Layer Battle?
April 13, 2026

Who Will Win the Agent Orchestration Layer Battle?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as...

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