Category: Ecosystems, Channels, & Marketplaces

Dell’s New Partner Program Blueprint for the AI Era
May 26, 2026

Dell’s New Partner Program Blueprint for the AI Era

Alex Smith, Analyst at Futurum, shares his insights on how Dell's massive partner program updates announced at Dell Technologies World 2026 are setting a new blueprint for the IT channel...
ServiceNow AI
May 22, 2026

Will ServiceNow and AWS Redefine Enterprise AI Governance With $1B Marketplace Momentum?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, ServiceNow's $1 billion AWS milestone and AI Control Tower integration mark a turning point in enterprise AI...
Google Gemini Integration
May 20, 2026

Canva’s Google Gemini Integration Signals a New Power Play in AI-Driven Design

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Canva's Google Gemini Integration fundamentally transforms enterprise design workflows, positioning the platform as a critical...
Broadcom Partners With Applied Materials
May 20, 2026

Applied Materials’ EPIC Advanced Packaging Ecosystem Adds Broadcom to TSMC

Brendan Burke, Research Director at Futurum, analyzes how Applied Materials' partnership with Broadcom signals a fundamental shift in semiconductor ecosystem collaboration....
Anthropic’s Stainless Acquisition Signals a New Phase in Agentic AI Competition
May 20, 2026

Anthropic’s Stainless Acquisition Signals a New Phase in Agentic AI Competition

Anthropic's Stainless acquisition signals agentic AI is becoming enterprise reality, with 72% of organizations deploying solutions as competition among tech giants intensifies....
AI-First Canvas Bridge
May 19, 2026

Can Miro’s AI-First Canvas Bridge the Gap Between Individual Productivity and True Enterprise Transformation?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Miro's AI-First Canvas Bridge bridges the gap between individual productivity gains and organization-wide AI transformation....
Databricks Expands Unity Catalog Interoperability, Is True Open Lakehouse Finally Here?
May 16, 2026

Databricks Expands Unity Catalog Interoperability, Is True Open Lakehouse Finally Here?

Databricks expands Unity Catalog to enable external engines like Apache Spark and DuckDB to access managed Delta tables, eliminating enterprise data silos and reducing operational friction through open lakehouse architecture....
Canva Claude
May 15, 2026

Can Canva and Claude for Small Business Kickstart the SMB AI Marketing Revolution?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Canva and Claude's partnership transforms SMB marketing with AI-powered campaigns, challenging traditional creative agencies and legacy platforms....
Can Modular Immune Cell Engineering Deliver a Platform Shift for Precision Medicine?
May 14, 2026

Can Modular Immune Cell Engineering Deliver a Platform Shift for Precision Medicine?

Biohub is funding 15 research teams to develop immune cell reprogramming tools, creating a modular approach that could reshape diagnostics, therapy, and prevention across diseases....
Freshworks Q1 FY 2026 Earnings: EX Momentum Offsets CX Growth Questions
May 7, 2026

Freshworks Q1 FY 2026 Earnings: EX Momentum Offsets CX Growth Questions

Futurum Research reviews Freshworks Q1 FY 2026 results, focusing on EX upmarket execution, Freddy AI Copilot attach trends, CX replatforming progress, and FY 2026 guidance....
Agentic Layer
May 6, 2026

Is Twilio’s Next Generation Platform the Missing Agentic Layer for Enterprise CX?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Twilio's Next Generation Platform aims to be the foundational agentic layer for intelligent, memory-driven customer conversations at...
Ingram Micro Q1 FY 2026 Earnings Driven by Xvantage Scale and AI Deal Mix
May 5, 2026

Ingram Micro Q1 FY 2026 Earnings Driven by Xvantage Scale and AI Deal Mix

Futurum Research analyzes Ingram Micro’s Q1 FY 2026 earnings, focusing on Xvantage execution, AI infrastructure mix, and supply-driven pricing dynamics shaping near-term performance....

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