CX M&A: Banzai, Innovaccer, and GTS Acquire New Properties

Acquired Companies Include Boast, Cured, and AdaptCX

CX M&A: Banzai, Innovaccer, and GTS Acquire New Properties

Martech Company Banzai Executes LOI to Acquire Video Testimonial Firm Boast

Marketing technology firm Banzai International has signed a non-binding letter of intent (LOI) to acquire Boast, the provider of a platform for video-based customer testimonials and surveys. The deal aims to bolster the customer engagement capabilities of Seattle-headquartered Banzai, which provides marketing and sales solutions for businesses to connect with customers.

Okemos, Michigan-based Boast, meanwhile, is a comprehensive all-in-one video testimonial platform that automates the collection of customer feedback. Organizations use Boast to capture video content from their customers, users, and members, and the captured content can then be shared across a variety of channels to increase leads, conversions, and trust. Without Boast, the process of obtaining reviews, stories, and testimonials from customers can be time-consuming and manual intensive.

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Adding Boast’s technology to the Banzai ecosystem will enhance the capabilities of Banzai’s engagement and video solutions, while also opening up cross-sale opportunities through leveraging Boast’s existing client base, officials from both companies declare.

“Boast is optimizing the way businesses of all sizes generate and cultivate their online presence,” remarked Joe Davy, CEO and founder of Banzai. “Integrating Boast into the Banzai ecosystem would represent a key step forward in our strategy to consolidate mission-critical martech solutions through acquisition.”

Ryan Doom, president and cofounder of Boast, says the acquisition represents the culmination of his quest. “We started Boast with the mission to build the best customer experience survey and feedback collection tools possible. This acquisition would be a testament to our success in achieving our goal.”

Since its inception, Boast has been self-funded, relying solely on internal resources for financial support and to drive organic growth. The company has more than 500 customers, including HubSpot, Whole Foods, Blue Cross Blue Shield, and The North Face.

Healthcare Tech Firm Innovaccer Acquires Healthcare CRM Provider Cured

Healthcare technology company Innovaccer has acquired a 100% stake in Cured, the provider of a digital marketing and customer relationship management (CRM) platform for healthcare. With the transaction, Innovaccer will add more than 20 health systems and digital health clients to its current portfolio exceeding 95 customers.

The acquisition of Cured will deepen Innovaccer’s commitment to delivering a market-leading healthcare experience platform (HXP), Innovaccer executives confirm. Cured’s expertise in patient and member outreach, engagement, and growth strategy, paired with Innovaccer’s CRM capabilities, will pave the way for innovations that improve both patient experience and outcome.

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San Francisco-based Innovaccer is the developer of a data activation platform that unifies patient data across systems and care settings, providing healthcare organizations with scalable applications aimed at improving clinical and operational outcomes. The company’s solutions are deployed across more than 1,600 hospitals and clinics in the US, enabling care delivery transformation for more than 96,000 clinicians.

For its part, Boulder, Colorado-headquartered Cured offers solutions that enable healthcare organizations to seamlessly engage with customers throughout their care journey, helping to improve patient outcomes while also generating revenue for the healthcare firm. The Cured platform supports various healthcare organizations, including Colorado’s UCHealth; VCU Health in Virginia; Sacramento, California-based Sutter Health; and HonorHealth in Arizona; among others.

Abhinav Shashank, cofounder and CEO of Innovaccer, says the acquisition of Cured complements the organization’s forward-looking strategy. “We were looking for companies who could help us enhance our Experience pillar’s focus on improving patient experiences. Cured was the perfect fit, with a team that shares our passion and innovative mindset and a compelling approach to disrupt healthcare CRM.”

Andrew Sawyer, CEO and cofounder of Cured, speaks of the natural synergy between the two companies. “With our library of over 80 curated, healthcare-specific journeys, and AI-enhanced propensity models, combined with Innovaccer’s contact center and industry-leading consumer data platform, we can really accelerate innovation to transform the patient experience—an area long overdue for improvement and lacking healthcare data and context by traditional CRMs and patient engagement solutions.”

Cured’s three co-founders—Sawyer, Ashmer Aslam, and Rohit Narayan—will assume leadership roles within Innovaccer and help drive the company’s healthcare CRM strategy.

GTS Acquires AdaptCX, Expanding CX Focus Into Government Entities

Global Technology Solutions (GTS), the California-based provider of interaction management technologies, announced in early January that it was acquiring Florida-headquartered AdaptCX, a contact center technology advisory firm specializing in aligning the business requirements of government agencies with cloud contact center platforms.

Financial details of the transaction have not been disclosed, but the acquisition marks a significant step in expanding the focus of GTS on CX and AI solutions for state, county, and city entities. Bringing together a broader portfolio of leading CX solutions from Genesys, Amazon, and Google, the union is also expected to deliver state-of-the-art CX strategies, enhanced by AI and cloud-based technologies, tailored specifically for government agencies.

“This acquisition is more than just a merger of two companies: it’s a fusion of our passions and visions for revolutionizing customer experiences through innovative technologies,” said Ram Agarwal, founder and CEO of Alta Loma, California-based GTS. “Our combined expertise will pave the way for unparalleled solutions in the government sector and help clients navigate the complexities of procuring and managing CX technologies.”

Jeff Foster, president of AdaptCX, describes his company’s alignment with GTS as a game-changer. “This partnership immediately amplifies our capacity to deliver superior experiences to our clients, empowering them to do the same for their customers. The integration of GTS’s custom applications, AI prowess, and comprehensive platform support will significantly enhance our service offerings.”

Author Information

Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.

At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.


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