Category: Customer Experience

Amazon Sagemaker and Twilio Segment’s Customer Data Platform Work Together for Personalized CX
Sherril Hanson, Senior Analyst at The Futurum Group explores the recently expanded partnership between Twilio and AWS that promises to offer predictive insights for more personalized experiences.
The Employee Engagement Platform Offers an AI-Powered Solution for People Analytics, Performance, and Wellbeing
Sherril Hanson, Senior Analyst at The Futurum Group covers Rison Software’s announcement that its cloud-based employee engagement platform, VirtIX 360° is now available on the Microsoft Appsource platform.
New Program Combines an AI Front End, Development and Compute Resources, and AI Transformation Services
Keith Kirkpatrick, Research Director at The Futurum Group covers the announcement of AI Lighthouse, a program launched by ServiceNow, Nvidia, and Accenture, to help clients quickly develop and scale generative AI, and ponders whether this offering could be viewed as a “generative-AI-in-a-box” offering, albeit a complex and customizable one.
ElevateAI’s 1K Every Day and Enlighten Actions Industry Benchmarks Are Launched
Sherril Hanson, Senior Analyst at The Futurum Group shares her insights on two new AI-related announcements from NICE. One initiative will help broaden the usage of Elevate AI by offering 1,000 free transcriptions and CX insights daily and the other provides access to benchmarking data.
Partnerships Span the Globe to Include Mobicom, Pronovias, SpiceJet, Kubota Tractor Corporation, and Jack in the Box
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Flytxt, Sprinklr, CleverTap, 8x8, and InMoment—and how their tie-ups benefit partners including Mobicom, Pronovias, SpiceJet, Kubota Tractor Corporation, and Jack in the Box.
SaaS Giant Unveils Pay Now, Snapchat for Commerce, Reorder Portal, and Order Support Features to Enable the Efficient Creation of Purchasing Experiences Across Channels
Keith Kirkpatrick, Research Director at The Futurum Group, covers Salesforce’s enhancements to its Commerce Cloud offering, which include support for in-channel purchasing experiences, AI-driven reordering tools, AI-powered service-to-commerce tools, and the ability to create Snapchat ads on the platform, and discusses how these tools can drive additional revenue.
Knowledge Automation and Enhanced Digital Capabilities Integrations Are Offered
Sherril Hanson, Senior Analyst at The Futurum Group, reviews the latest partnership announcement from eGain, an integration with Talkdesk that will offer knowledge and digital capabilities to support agent productivity and workflow and provide a better customer experience.
Mediapolis Savings Bank and Salem Five Bank Go Live at Launch of Instant Payment Rail via Fiserv
Keith Kirkpatrick, Research Director at The Futurum Group, focuses on the recent announcement by Fiserv on the launch of FedNow, the Federal Reserve’s instant payment service, and discusses the benefits of real-time payments for customers, businesses, and payment processors.
Topics Include CX/EX, Good or Bad CX, GigCX, Interacting with Brands, and Expert Video Consultations
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX research reports and survey findings from NTT Limited, Qualtrics XM Institute, Limitless, MoEngage, IrisCX.
Balto Leverages Data From Its Own Guided Calls to Find Objection and Soft Skills Trends
Sherril Hanson, Senior Analyst at The Futurum Group shares her insights into Balto’s Real-Time Index, launched in 2022 by the company’s Conversation Excellence Lab. The index takes in data from Balto’s 200 million plus guided calls and turns it into actionable insights.
Tie-Ups Benefit Hawaiian Airlines, ABN AMRO, Admiral Insurance, and Homesmiths
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX providers and their partners. In this edition, he examines initiatives from CX firms Redpoint Global, NICE, Genesys, Air India, and MoEngage—and how their tie-ups benefit partners that include Hawaiian Airlines, ABN AMRO, Admiral Insurance, and Homesmiths.
On this episode of The Six Five Webcast, hosts Patrick Moorhead and Daniel Newman discuss Oracle, SAP, IBM, Microsoft, Lenovo, and Broadcom.

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