NICE Reveals Two New AI Announcements

The News: NICE launched two new AI-related initiatives, ElevateAI Every Day and the Enlighten Actions Industry Benchmarks.

The Elevate AI Every Day initiative promises to give broader AI access to all customer sizes, permitting 1,000 interactions per day of free-AI-driven transcription services and CX AI models. Read the full Press Release on this initiative here.

The second announcement centered around the introduction of Enlighten Actions Industry Benchmarks, which allows customers to see how they compare against others in key metrics and service insights by using generative AI. The full Press Release on the Industry Benchmarks is on the NICE website.

NICE Reveals Two New AI Announcements

Analyst Take: NICE’s announcement of ElevateAI’s 1K Every Day initiative, will result in broader access to its on-demand AI services to a wider variety of organization sizes. The program allows for up to 1,000 free transcriptions and CX insights daily.

ElevateAI has an open and flexible infrastructure that can integrate with any technology stack and developers can gain instant access via an API. According to NICE, the AI that ElevateAI leverages is trained on the world’s largest CX dataset, encompassing billions of interactions.

ElevateAI offers high transcription accuracy from a variety of inputs and the ability to make custom CX models that could include insights on sentiment.

Image Source: NICE

This offer of 1,000 free interactions is certainly eye catching for developers who want to give it a try and should help lower the barrier for many contact centers to see how AI will provide benefit through time efficiencies and potentially improved customer experience.

The NICE announcement around industry benchmarking also centers around AI. Enlighten Actions Industry Benchmarks will use large language models (LLMs), enabling users to interact with their data conversationally to uncover how they measure up to others in the industry. Enlighten Action is itself, an AI-powered solution that uses natural, conversational language to mine data, provide reports, build knowledge articles, and create responses.

This benchmarking enhancement has data from 75 different industries and comparisons can be made against a customer’s specific vertical. The benchmarked interaction level data is anonymized and relates to call reasons, handle time, CSAT, agent behaviors, complaints, sales effectiveness, scheduling levels, training, and automation.

Benchmarking continues to be an area of focus for contact centers who are always trying to walk the line of squeezing out efficiencies while providing a good customer experience. Having easy to access data, specific to its industry, can help uncover challenging areas and prioritize actions to implement.

Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.

Other insights from The Futurum Group:

Improving Contact Center Experiences via NLP, NLU, and Analytics-Focused AI

Balancing Average Resolution Time With CSAT in the Generative AI Era

Study: Generative AI Is Most Helpful to Less-Skilled Contact Center Workers

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Related Insights
How Genesys and AWS Are Redefining AI-Driven Customer Engagement
July 24, 2026

How Genesys and AWS Are Redefining AI-Driven Customer Engagement

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Genesys Cloud's expanded AWS partnership leverages agentic AI to transform enterprise customer engagement and enable autonomous interactions...
WEKA Engineers the AI Chassis to Conquer the Inference Power Paradox
July 24, 2026

WEKA Engineers the AI Chassis to Conquer the Inference Power Paradox

Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on WEKA’s launch of the WEKApod 3 appliances and NeuralMesh 6 software. By taking total control of its hardware...
Solving the Distributed AI Dilemma: Oracle Base Database Cloud@Customer Brings OCI Automation to Local Workloads
July 24, 2026

Solving the Distributed AI Dilemma: Oracle Base Database Cloud@Customer Brings OCI Automation to Local Workloads

Brad Shimmin at Futurum analyzes Oracle's launch of Base Database Cloud@Customer X11, exploring how converged application VMs and local AI Database 26ai deployments solve data gravity and latency issues....
Conduent's AI-Powered CX Platform: A Major shift for Customer Engagement?
July 24, 2026

Conduent’s AI-Powered CX Platform: A Major shift for Customer Engagement?

Conduent sells its tolling business to Quarterhill for $70M to redirect resources toward AI platform services, capitalizing on surging demand as the AI market projects to reach $25.7B by 2026....
ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth
July 23, 2026

ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth

Futurum Research analyzes ServiceNow Q2 FY 2026 earnings, focusing on AI Control Tower adoption, security expansion, and workflow demand....
Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment
July 23, 2026

Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment

Futurum Research analyzes Alphabet’s Q2 FY 2026 earnings, focusing on cloud AI demand, Gemini adoption, Search monetization, and rising AI infrastructure spending....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.