Futurum’s Enterprise Technology Buyers practice provides comprehensive coverage of how enterprise technology decisions are made across the organization, from the CIO and IT leadership to the growing universe of business executives who now directly influence technology strategy, budgets, and outcomes. As digital capabilities become embedded in every function, enterprise technology buying has evolved from a centralized IT process into a distributed, multi-stakeholder model spanning marketing, data, security, revenue, operations, and customer experience.
While the CIO remains a central orchestrator of architecture, governance, and enterprise platforms, buying authority increasingly resides across roles such as the CMO, CDO, CISO, and CRO. AI, cloud platforms, automation, and data systems are no longer implemented solely as infrastructure investments but as business capability engines tied directly to growth, efficiency, risk management, and customer engagement. Futurum’s research reflects this reality by examining technology demand through the lens of business outcomes, buyer intent, and real-world purchasing dynamics, not solely IT strategy.
A core focus of the practice is understanding how enterprises operationalize advanced technologies such as AI, analytics, and agentic systems at scale. As organizations move from experimentation to execution, buyers across multiple functions must align on governance models, data foundations, security frameworks, and integration strategies. Our research provides insight into how enterprise buyers evaluate emerging capabilities, where market offerings fall short of expectations, and how organizations balance innovation velocity with trust, compliance, and cost discipline.
The Enterprise Technology Buyers practice also delivers deep analysis of technology ecosystems and vendor landscapes, helping organizations understand how platforms, hyperscalers, best-of-breed vendors, and service partners intersect with evolving buyer needs. By connecting buyer demand signals with market supply realities, Futurum equips technology providers and enterprise leaders alike with a clear view of where investment is accelerating, where friction persists, and where future opportunity lies.
This practice is grounded in continuous engagement with senior enterprise decision-makers and powered by Futurum Intelligence, combining quantitative survey research with qualitative insight to track shifting priorities, spending patterns, and buying behavior throughout the year.
When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:
The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.
Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.
To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.
And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.
We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.
If any of this is useful, I would love to talk.
VP, Custom Research · The Futurum Group
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