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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

Featured Insights

Despite Its Strategy of Being Vendor-Agnostic, SAP Executives at Sapphire Highlighted the Important Role WalkMe Will Play in Driving SAP Customer Digital Transformations
Keith Kirkpatrick, Research Director with Futurum, shares his insights on SAP’s integration of WalkMe as part of the company’s core strategy for enabling digital transformation, and discusses the challenge it will raise for WalkMe.
What Were the Key Learnings and Observations From Dell Tech World 2025?
Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World.

Latest Research

Latest Insights

Accelerating Customer Innovation with Oracle Database and Google Cloud - Six Five Media

Accelerating Customer Innovation with Oracle Database and Google Cloud – Six Five Media

Nathan Thomas and GG Goindi discuss the groundbreaking Oracle Database at Google Cloud partnership, highlighting how it empowers customers to utilize Oracle’s robust database capabilities…
WalkMe Highlighted as Core Element of SAP’s Digital Transformation Strategy

WalkMe Highlighted as Core Element of SAP’s Digital Transformation Strategy

Despite Its Strategy of Being Vendor-Agnostic, SAP Executives at Sapphire Highlighted the Important Role WalkMe Will Play in Driving SAP Customer Digital Transformations
Keith Kirkpatrick, Research Director with Futurum, shares his insights on SAP’s integration of WalkMe as part of the company’s core strategy for enabling digital transformation,…
Dell Tech World 2025 - Is it a Good Time to be in Hardware Again?

Dell Tech World 2025 – Is It a Good Time To Be in Hardware Again?

What Were the Key Learnings and Observations From Dell Tech World 2025?
Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World….
From Data to Drive: How IBM is Fueling Fan Engagement for Scuderia Ferrari - Six Five On the Road

From Data to Drive: How IBM is Fueling Fan Engagement for Scuderia Ferrari – Six Five On the Road

Stefano Pallard, Head of Fan Development at Ferrari, and Daniel Newman explore how AI and data are redefining fan engagement in Formula 1, showcasing Ferrari’s…
Make an AI-Ready Data Center With Help From Juniper

Make an AI-Ready Data Center With Help From Juniper

Juniper Networks Showed AI Network Design, Implementation, and Operation at AI Infrastructure Field Day
Alastair Cooke, Tech Field Day Event Lead at Futurum, shares his insights on the Juniper Networks presentation at AI Infrastructure Field Day. Intent-based design and…

NEWS BY INDUSTRY

Omnichannel Support, Issue Identification, and Provision of Self-Service Opportunities Help Support a Positive Employee Experience
Sherril Hanson, Senior Analyst at The Futurum Group, chats with Josh Bean, Zendesk’s employee experience business lead, about the company’s progress in expanding employee experience solutions, which will result in an improved workday experience.
Partners Include Boba Tea Company, Sutter Health, and Waterco
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers UKG, Press Ganey, and SugarCRM.
Quantum Computing Power Explored to Prevent Metal Corrosion in Industry, Public Infrastructure, Other Tough Environmental Conditions
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights about how metal corrosion on jets might be the next big use case for quantum computing. The power of quantum could fight metal corrosion across tough environmental conditions.
Is ChatGPT’s OpenAI Looking to Make Its Own AI Chips?
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights about a recent Reuters news story that reported that ChatGPT’s OpenAI is looking to make its own AI chips due to shortages of the chips on the open market.
Acquired Companies Include Next Technik, Instapage, LiveVox, and Socrates.ai, and Concentrix and Webhelp Complete Their Merger
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX acquisitions by Oracle, airSlate, NICE, and Simpplr, as well as an update on Concentrix closing its acquisition of Webhelp.
Successful Partnerships Involve Freshpet, Arrivia, and Southwest Airlines
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives Emplifi, LiveVox, and Qualtrics.
Topics Include CXOs Holiday Focus, Digital Customer Success, and Data Stack Challenges
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Exotel, Gainsight, and Heap.
Also: Atomicwork Lands $11 Million in Seed Funding
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX M&A news involving acquisitions by Intouch Insight and Contentsquare as well as news about funding success for San Francisco-based HR startup Atomicwork.
Research Topics Include AI Investment Among Organizations, Employee Customer Skills, and AI’s Impact on Center Agents
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from CallMiner, eduMe, and Calabrio.
Topics Include European Consumers and Brands, Perception Gap Between HR and Employees, and Recognition at Work
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Twilio, Leapsome, and Workhuman in collaboration with Gallup.
ADP Unveils Fund, Orquesta Secures More Capital, and Nexusflow Lands Seed Fund
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of the latest CX new launch and funding news involving ADP, Orquesta, and Nexusflow.
Innovations in Loyalty Programs Can Yield Significant Improvements in Revenue Growth, Customer Retention, and Profitability
Clint Wheelock, Chief Research Officer at The Futurum Group, examines how companies are looking at implementing NFT loyalty programs to improve customer engagement and retention to replace or supplement traditional loyalty programs.
Tie-ups Prove Successful for Partners Aeromexico, H&M Indonesia, Republic Airways, Community Health Network, and Biopharma Firms
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Amelia, Yoobic, RingCentral, Qualtrics, and Veeva Systems.
Partners Include GSA, Lake Ridge Bank, and Batelco
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of recent CX wins by TTEC, 8x8, and Oracle.
New Collaborations Involve Generative AI and AI-Powered CX Initiatives
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firm Salesforce with new partners McKinsey & Company, Williams-Sonoma Inc., and Capgemini.
Subjects Include Retail and AI, Investing in EX, and Achieving Exceptional CX
The Futurum Group’s Alex Gaw provides a roundup of new and recent CX research findings from Deloitte in collaboration with Oracle Retail and MIT Technology Review Insights, along with reports from Officevibe and Execs In The Know.
Partnerships Benefit Revival Animal Health, NFP, and NEC
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Algolia, RingCentral, and WalkMe.
The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not).

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