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Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation
Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail bundles.
Marc Hammons and Professor Song Han join David Nicholson to share their insights on revolutionizing productivity and collaboration with AI PCs, delineating a future where work is transformed by intelligence and sustainability.
The Recent Reorganization Yields an Organization More Focused on Innovation and Delivering a Strong Platform Message
Fernando Montenegro, VP and Practice Lead, Cybersecurity at Futurum, shares his/her insights on the main announcements and key trends from Cisco Live US 2025, including agentic AI and secure networking.
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NEWS BY INDUSTRY
Omnichannel Support, Issue Identification, and Provision of Self-Service Opportunities Help Support a Positive Employee Experience
Sherril Hanson, Senior Analyst at The Futurum Group, chats with Josh Bean, Zendesk’s employee experience business lead, about the company’s progress in expanding employee experience solutions, which will result in an improved workday experience.
Partners Include Boba Tea Company, Sutter Health, and Waterco
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers UKG, Press Ganey, and SugarCRM.
Quantum Computing Power Explored to Prevent Metal Corrosion in Industry, Public Infrastructure, Other Tough Environmental Conditions
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights about how metal corrosion on jets might be the next big use case for quantum computing. The power of quantum could fight metal corrosion across tough environmental conditions.
Is ChatGPT’s OpenAI Looking to Make Its Own AI Chips?
Todd R. Weiss, Senior Analyst with The Futurum Group, shares his insights about a recent Reuters news story that reported that ChatGPT’s OpenAI is looking to make its own AI chips due to shortages of the chips on the open market.
Acquired Companies Include Next Technik, Instapage, LiveVox, and Socrates.ai, and Concentrix and Webhelp Complete Their Merger
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX acquisitions by Oracle, airSlate, NICE, and Simpplr, as well as an update on Concentrix closing its acquisition of Webhelp.
Successful Partnerships Involve Freshpet, Arrivia, and Southwest Airlines
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives Emplifi, LiveVox, and Qualtrics.
Topics Include CXOs Holiday Focus, Digital Customer Success, and Data Stack Challenges
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Exotel, Gainsight, and Heap.
Also: Atomicwork Lands $11 Million in Seed Funding
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX M&A news involving acquisitions by Intouch Insight and Contentsquare as well as news about funding success for San Francisco-based HR startup Atomicwork.
Research Topics Include AI Investment Among Organizations, Employee Customer Skills, and AI’s Impact on Center Agents
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from CallMiner, eduMe, and Calabrio.
Topics Include European Consumers and Brands, Perception Gap Between HR and Employees, and Recognition at Work
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Twilio, Leapsome, and Workhuman in collaboration with Gallup.
ADP Unveils Fund, Orquesta Secures More Capital, and Nexusflow Lands Seed Fund
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of the latest CX new launch and funding news involving ADP, Orquesta, and Nexusflow.
Innovations in Loyalty Programs Can Yield Significant Improvements in Revenue Growth, Customer Retention, and Profitability
Clint Wheelock, Chief Research Officer at The Futurum Group, examines how companies are looking at implementing NFT loyalty programs to improve customer engagement and retention to replace or supplement traditional loyalty programs.
Tie-ups Prove Successful for Partners Aeromexico, H&M Indonesia, Republic Airways, Community Health Network, and Biopharma Firms
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Amelia, Yoobic, RingCentral, Qualtrics, and Veeva Systems.
Partners Include GSA, Lake Ridge Bank, and Batelco
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of recent CX wins by TTEC, 8x8, and Oracle.
New Collaborations Involve Generative AI and AI-Powered CX Initiatives
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firm Salesforce with new partners McKinsey & Company, Williams-Sonoma Inc., and Capgemini.
Subjects Include Retail and AI, Investing in EX, and Achieving Exceptional CX
The Futurum Group’s Alex Gaw provides a roundup of new and recent CX research findings from Deloitte in collaboration with Oracle Retail and MIT Technology Review Insights, along with reports from Officevibe and Execs In The Know.
Partnerships Benefit Revival Animal Health, NFP, and NEC
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Algolia, RingCentral, and WalkMe.
The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not).
