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Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation
Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail bundles.
Marc Hammons and Professor Song Han join David Nicholson to share their insights on revolutionizing productivity and collaboration with AI PCs, delineating a future where work is transformed by intelligence and sustainability.
The Recent Reorganization Yields an Organization More Focused on Innovation and Delivering a Strong Platform Message
Fernando Montenegro, VP and Practice Lead, Cybersecurity at Futurum, shares his/her insights on the main announcements and key trends from Cisco Live US 2025, including agentic AI and secure networking.
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Adobe’s Breakup with Figma, the Purchase of Alteryx, and Bazaarvoice’s Acquisition of Granify
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX M&A news, featuring the Adobe-Figma breakup, the purchase of Alteryx, and the Bazaarvoice acquisition of Granify.
Partners Include FSIoffice, University of Melbourne, and Asics
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for SugarCRM, Cognizant, and BlueConic in their partner initiatives with FSIoffice, the University of Melbourne, and Asics.
A Deep Dive into the Future
Steven Dickens, VP and Practice Leader with The Futurum Group, shares his perspective on the six key trends shaping 2024.
There Were Plenty of People Talking AI in 2023. Here Are the Ones to Follow.
Mark Beccue, Research Director AI at The Futurum Group, examines the top AI influencers of 2023.
Topics Include AI-Driven Marketing, the Importance of First Impressions, and US Citizen Satisfaction with Federal Government Services
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Optimove, Hotjar, and American Customer Satisfaction Index (ACSI).
Topics Include Struggles of Insurers with Digital, Consumer Expectations of Digital, and Challenges Marketers Face with Digital
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from J.D. Power, Cisco, and Acquia.
Acquired Companies Include WonderPush and Octolis, Formsite, and Pingboard
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest M&A developments on the CX front, with new acquisitions by Brevo, Formstack, and Workleap.
Understanding the Market Adoption of Kubernetes and Future Investments
Camberley Bates, VP and Practice Lead at The Futurum Group, explores container native adoption, the rise of AI-driven apps, and the challenges such as observability, resilience, security, and protection that must be addressed in 2024.
Companies Acquired Include Clearbit, EngageSmart, Plum Voice, and PUSHTech Also: New Funding for Cogito
Alex Gaw, Contributing Analyst at The Futurum Group, rounds up the latest CX M&A and funding news with HubSpot, Vista Equity Partners, Sharpen Technologies, Cendyn, and Cogito.
Topics Cover Generative AI and Software, Top Consumer Experience Trends for 2024, and Social Media Shopping
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Capgemini, Qualtrics, and Disqo.
Partners Include Oodle Car Finance, Virgin Group, and NatWest
Alex Gaw, Contributing Analyst at The Futurum Group, examines initiatives from CX providers NICE, Workvivo, and IBM with their respective partners Oodle Car Finance, Virgin Group, and NatWest Bank.
Acquired Companies Include QBox, Rephrase.ai, Monsido, and Follow Up Boss, and Databricks Secures New Funding
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX M&A and funding news involving Cyara, Adobe, Acquia, Zillow Group, and Databricks.
Partners Include Amazon Web Services, Bayer, and DubiCars
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Salesforce, Veeva Systems, and MoEngage.
Partners Include Aer Lingus, Tonik Bank, Baptist World Aid, DIEZ, and Thesis
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Salesforce, Genesys, 8x8, Sprinklr, and Medallia.
Kubecon 2023 Shows the Success of Kubernetes and Containers with Enterprise Adoption
Camberley Bates, VP Practice Lead at The Futurum Group, shares her insights on Kubecon 2023 and the success of CNCF and Kubernetes.
Companies Engaged in AI-Related Initiatives Secure Additional Capital
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of the latest CX funding news involving Anysphere, AlphaSense, and Enflame.
Topics Include Generative AI, Holiday Staffing Shortages, AI and CX Success, and More
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Cloudera, Verint, Talkdesk, Stanford University, and Kore.ai.
A Conversation with Content Guru CEO Sean Taylor
Sherril Hanson, Senior Analyst at The Futurum Group, interviews Content Guru’s CEO Sean Taylor who shares insights into the Content Guru journey and what is next for the company’s expansion plans.
