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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

Featured Insights

Stefano Pallard, Head of Fan Development at Ferrari, and Daniel Newman explore how AI and data are redefining fan engagement in Formula 1, showcasing Ferrari's collaboration with IBM.
Juniper Networks Showed AI Network Design, Implementation, and Operation at AI Infrastructure Field Day
Alastair Cooke, Tech Field Day Event Lead at Futurum, shares his insights on the Juniper Networks presentation at AI Infrastructure Field Day. Intent-based design and deployment using Apstra delivers 800 GB Ethernet for GPUs, storage, and front-end access, making an AI-ready Data Center.
Broad-Based Growth Across Customers, Segments, and Geographies Drives Q1 Performance
Keith Kirkpatrick, Research Director at Futurum, examines Workday’s Q1 FY 2026 results, spotlighting accelerating AI adoption, partner-driven growth, and platform expansion across customer tiers and global markets.

Latest Research

Latest Insights

From Data to Drive: How IBM is Fueling Fan Engagement for Scuderia Ferrari - Six Five On the Road

From Data to Drive: How IBM is Fueling Fan Engagement for Scuderia Ferrari – Six Five On the Road

Stefano Pallard, Head of Fan Development at Ferrari, and Daniel Newman explore how AI and data are redefining fan engagement in Formula 1, showcasing Ferrari’s…
Make an AI-Ready Data Center With Help From Juniper

Make an AI-Ready Data Center With Help From Juniper

Juniper Networks Showed AI Network Design, Implementation, and Operation at AI Infrastructure Field Day
Alastair Cooke, Tech Field Day Event Lead at Futurum, shares his insights on the Juniper Networks presentation at AI Infrastructure Field Day. Intent-based design and…
Workday Q1 FY 2026 Delivers Strong Profitability Despite Macro Pressures

Workday Q1 FY 2026 Delivers Strong Profitability Despite Macro Pressures

Broad-Based Growth Across Customers, Segments, and Geographies Drives Q1 Performance
Keith Kirkpatrick, Research Director at Futurum, examines Workday’s Q1 FY 2026 results, spotlighting accelerating AI adoption, partner-driven growth, and platform expansion across customer tiers and…
The Six Five Pod EP 262: AI Acceleration: Cisco's Jeetu Patel on Transforming Enterprise Tech

The Six Five Pod EP 262: AI Acceleration: Cisco’s Jeetu Patel on Transforming Enterprise Tech

On this episode of The Six Five Pod, hosts Patrick Moorhead and Daniel Newman discuss the recent Dell Tech World conference, Computex announcements, and Microsoft…
SAP Polishes and Reinforces its AI Strategy at Sapphire

SAP Polishes and Reinforces Its AI Strategy at Sapphire

AI, Agents, and the Flywheel Effect Were in Full View at SAP’s Annual User Conference
Futurum’s Keith Kirkpatrick and Brad Shimmin share their insights on SAP’s annual Sapphire event, and discuss how the company’s revamped strategy helps to redefine the…

NEWS BY INDUSTRY

Adobe’s Breakup with Figma, the Purchase of Alteryx, and Bazaarvoice’s Acquisition of Granify
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX M&A news, featuring the Adobe-Figma breakup, the purchase of Alteryx, and the Bazaarvoice acquisition of Granify.
Partners Include FSIoffice, University of Melbourne, and Asics
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for SugarCRM, Cognizant, and BlueConic in their partner initiatives with FSIoffice, the University of Melbourne, and Asics.
A Deep Dive into the Future
Steven Dickens, VP and Practice Leader with The Futurum Group, shares his perspective on the six key trends shaping 2024.
There Were Plenty of People Talking AI in 2023. Here Are the Ones to Follow.
Mark Beccue, Research Director AI at The Futurum Group, examines the top AI influencers of 2023.
Topics Include AI-Driven Marketing, the Importance of First Impressions, and US Citizen Satisfaction with Federal Government Services
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Optimove, Hotjar, and American Customer Satisfaction Index (ACSI).
Topics Include Struggles of Insurers with Digital, Consumer Expectations of Digital, and Challenges Marketers Face with Digital
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from J.D. Power, Cisco, and Acquia.
Acquired Companies Include WonderPush and Octolis, Formsite, and Pingboard
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest M&A developments on the CX front, with new acquisitions by Brevo, Formstack, and Workleap.
Understanding the Market Adoption of Kubernetes and Future Investments
Camberley Bates, VP and Practice Lead at The Futurum Group, explores container native adoption, the rise of AI-driven apps, and the challenges such as observability, resilience, security, and protection that must be addressed in 2024.
Companies Acquired Include Clearbit, EngageSmart, Plum Voice, and PUSHTech Also: New Funding for Cogito
Alex Gaw, Contributing Analyst at The Futurum Group, rounds up the latest CX M&A and funding news with HubSpot, Vista Equity Partners, Sharpen Technologies, Cendyn, and Cogito.
Topics Cover Generative AI and Software, Top Consumer Experience Trends for 2024, and Social Media Shopping
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Capgemini, Qualtrics, and Disqo.
Partners Include Oodle Car Finance, Virgin Group, and NatWest
Alex Gaw, Contributing Analyst at The Futurum Group, examines initiatives from CX providers NICE, Workvivo, and IBM with their respective partners Oodle Car Finance, Virgin Group, and NatWest Bank.
Acquired Companies Include QBox, Rephrase.ai, Monsido, and Follow Up Boss, and Databricks Secures New Funding
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX M&A and funding news involving Cyara, Adobe, Acquia, Zillow Group, and Databricks.
Partners Include Amazon Web Services, Bayer, and DubiCars
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Salesforce, Veeva Systems, and MoEngage.
Partners Include Aer Lingus, Tonik Bank, Baptist World Aid, DIEZ, and Thesis
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Salesforce, Genesys, 8x8, Sprinklr, and Medallia.
Kubecon 2023 Shows the Success of Kubernetes and Containers with Enterprise Adoption
Camberley Bates, VP Practice Lead at The Futurum Group, shares her insights on Kubecon 2023 and the success of CNCF and Kubernetes.
Companies Engaged in AI-Related Initiatives Secure Additional Capital
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of the latest CX funding news involving Anysphere, AlphaSense, and Enflame.
Topics Include Generative AI, Holiday Staffing Shortages, AI and CX Success, and More
Alex Gaw, contributing analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Cloudera, Verint, Talkdesk, Stanford University, and Kore.ai.
A Conversation with Content Guru CEO Sean Taylor
Sherril Hanson, Senior Analyst at The Futurum Group, interviews Content Guru’s CEO Sean Taylor who shares insights into the Content Guru journey and what is next for the company’s expansion plans.

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