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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

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Featured Insights

Ericsson Goes Wireless-First for AI Enterprises
Ron Westfall

Ericsson Goes Wireless-First for AI Enterprises

Ericsson Introduces Wireless-First Branch Architecture for Agile, Secure Connectivity to Support AI-Driven Enterprise Innovation
The Futurum Group’s Ron Westfall shares his insights on why Ericsson’s new wireless-first architecture and the E400 fulfill key emerging enterprise trends, such as 5G Advanced, IoT proliferation, and increased reliance on wireless-first implementations.
Google's Workload Optimized Infrastructure at Next '25 - Six Five On The Road
Daniel Newman

Google’s Workload Optimized Infrastructure at Next ’25 – Six Five On The Road

Mark Lohmeyer, VP & GM Compute and ML Infrastructure at Google, joins the Six Five team to explore how Google Cloud's customized infrastructure meets the diverse needs of AI and cloud workloads.
Google Cloud’s Customer Experience and Success at Next ‘25 - Six Five On The Road
Daniel Newman

Google Cloud’s Customer Experience and Success at Next ‘25 – Six Five On The Road

Hayete Gallot, President of Customer Experience at Google, joins Patrick Moorhead and Daniel Newman to discuss the evolving role of customer experience in the AI-driven landscape.

More Insights »

Latest Research

Secure Data Infrastructure in a Post-Quantum Cryptographic World

Secure Data Infrastructure in a Post-Quantum Cryptographic World

In our latest Research Brief, Secure Data Infrastructure in a Post-Quantum Cryptographic World, created in partnership with NetApp, The Futurum Group explores the quantum cybersecurity…
Unlocking the Total Economic Value of Smartsheet

Unlocking the Total Economic Value of Smartsheet

In our latest report, Unlocking the Total Economic Value of Smartsheet, completed in partnership with Smartsheet, The Futurum Group quantifies the platform’s financial and operational…
Securing the Software Supply Chain: A C-Suite Imperative

Securing the Software Supply Chain: A C-Suite Imperative

In our latest Research Report, Securing Your Software Supply Chain: A Boardroom and C-Suite Imperative, completed in partnership with Sonatype, The Futurum Group examines how…
Logitech Enables Microsoft Copilot in Teams Rooms: Boosting Productivity and Engagement with Next-Generation AI Technology

Logitech Enables Microsoft Copilot in Teams Rooms: Boosting Productivity and Engagement with Next-Generation AI Technology

In this research brief, Logitech Enables Microsoft Copilot in Teams Rooms: Boosting Productivity and Engagement with Next-Generation AI Technology, which is authored by The Futurum…

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Latest Insights

Altimeter and ARK Lead $100M Round in Hammerspace to Strengthen AI Infrastructure Performance

Altimeter and ARK Lead $100M Round in Hammerspace to Strengthen AI Infrastructure Performance

Brad Shimmin, VP and Practice Lead at The Futurum Group, examines why investors behind NVIDIA and Meta are backing Hammerspace to remove AI data bottlenecks…
Will Tableau’s New Enhancements Drive Use of Agentic AI Across the Enterprise

Will Tableau’s New Enhancements Drive Use of Agentic AI Across the Enterprise?

Looking Beyond the Dashboard: Tableau Bets Big on AI Grounded in Semantic Data to Define Its Next Chapter
Futurum analysts Brad Shimmin and Keith Kirkpatrick cover the latest developments from Tableau Conference, focused on the new AI and data-management enhancements to the visualization…
Partnering For Success: Field Alignment, Earnings, and Readiness with Google Cloud- Six Five On the Road

Partnering For Success: Field Alignment, Earnings, and Readiness with Google Cloud- Six Five On the Road

Colleen Kapase, VP at Google Cloud, joins Tiffani Bova to share insights on enhancing partner opportunities and harnessing AI for growth….
Ericsson Goes Wireless-First for AI Enterprises

Ericsson Goes Wireless-First for AI Enterprises

Ericsson Introduces Wireless-First Branch Architecture for Agile, Secure Connectivity to Support AI-Driven Enterprise Innovation
The Futurum Group’s Ron Westfall shares his insights on why Ericsson’s new wireless-first architecture and the E400 fulfill key emerging enterprise trends, such as 5G…
Google's Workload Optimized Infrastructure at Next '25 - Six Five On The Road

Google’s Workload Optimized Infrastructure at Next ’25 – Six Five On The Road

Mark Lohmeyer, VP & GM Compute and ML Infrastructure at Google, joins the Six Five team to explore how Google Cloud’s customized infrastructure meets the…
Google Cloud’s Customer Experience and Success at Next ‘25 - Six Five On The Road

Google Cloud’s Customer Experience and Success at Next ‘25 – Six Five On The Road

Hayete Gallot, President of Customer Experience at Google, joins Patrick Moorhead and Daniel Newman to discuss the evolving role of customer experience in the AI-driven…

More Insights »

NEWS BY INDUSTRY

CX acquisitions and funding news
Alex Gaw

M&A News: Qualtrics, Momentive Are Acquired; Amelia Gets Funding; Keap Buys The Factory

Also: Meta Platforms Rethinks Investment in Kustomer
Workhuman interview
Sherril Hanson

5 Questions with Zoe Peterson-Ward, Chief Customer Officer, Workhuman

Recognition Programs Support Engagement and Retention with Proven ROI
Twilio and Qualtrics integration
Sherril Hanson

Twilio-Qualtrics Integration Supports Enriched Customer Profiles

Twilio VP of Product Management Kathryn Murphy Shares Insights on Enhanced Journey Orchestration
Microsoft Copilot product launch
Alex Gaw

Microsoft Unveils Copilot as New AI Assistant to Change How People Work

Powered by GPT-4 and Using Natural Language, Microsoft 365 Copilot Turns Words Into Potent Productivity Tool
Zoho employee experience
Sherril Hanson

Zoho’s ‘Center of Gravity’ Helps Streamline Employee-Technology Interactions and Improve EX

Technology Aims for Interactions to Be Seamless, Effortless, and Efficient
CX customer wins and case studies
Alex Gaw

Customer Wins for Amperity, Medallia, ASAPP, RetailNext, and NICE

Partnership Initiatives Benefit MillerKnoll, Holiday Inn Club Vacations, Khalsa Credit Union, Peltz Shoes, and LanguageLoop
HP Cartridge Authentication
Keith Kirkpatrick

Despite Customer Anger, HP Stands by Its Cartridge Authentication System

Companies Need to Fully Explain the Value to the Customer of Restrictive Policies
White House CX initiative
Alex Gaw

White House Requests More Than $500 Million for CX Initiatives

Spending Plan Will Draw from Fiscal 2024 Budget
Sherril Hanson

Qualtrics Announces General Availability of Manager Assist

Dash Research Interviews Wojtek Kubik, Qualtrics Head of Product Management, EX: Upcoming Features to Double Down on Employee Wellbeing and Engagement
CX surveys and research studies
Alex Gaw

New Research from Execs In The Know, Braze, Clootrack, Telus International, and PwC

New Research from Execs In The Know, Braze, Clootrack, Telus Int’l, and PwC
Generative AI survey from Salesforce
Alex Gaw

IT Leaders Prioritize Generative AI as a Game-Changer, But Concerns Abound

Security and Ethical Issues Present the Most Pressing Worries, According to Salesforce Survey
CX startup funding
Alex Gaw

New Funding for Typeface, IrisCX, Bonusly, and Bright Software

Also, QuestionPro Acquires Pundit Consultantz and Names Arti Bedi Pullins as New President
Qualtrics X4 Announcements
Sherril Hanson

QualtricsX4 Announcements

Purpose-Built Solutions for Frontlines and New Partnerships
Qualtrics X4 media and analyst briefing
Sherril Hanson

Qualtrics X4 is Back

Focus on AI, CrossXM, Frontline, and Customer Journeys
Salesforce launches Einstein GPT
Keith Kirkpatrick

Salesforce Announces Einstein GPT

Integration of OpenAI’s Generative AI Technology into Salesforce’s Private AI Models to Deliver AI-Generated Content
Joe Tyrell, new CEO of Medallia
Alex Gaw

Medallia Names Joe Tyrrell as Chief Executive Officer

Former CEO Leslie Stretch Is Retiring
CX customer wins and case studies
Alex Gaw

Customer Wins for Cogito, Medallia, SugarCRM, DecisivEdge, and Konnect Insights

Partnerships Are Formed with Two US Health Firms, Nomad Health, ARA, and Zepto
Gamification in contact centers
Sherril Hanson

Gamification in Contact Centers: Best Practices Focus on Agent Support, Fun, and Engagement

Genesys and Balto Share Thoughts on Uses and Benefits, and Moving Contact Center Culture Forward
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