Qualtrics Announces General Availability of Manager Assist

Dash Research Interviews Wojtek Kubik, Qualtrics Head of Product Management, EX: Upcoming Features to Double Down on Employee Wellbeing and Engagement

Woktek Kubik of Qualtrics
Wojtek Kubik, Head of Product Management, Employee Experience, Qualtrics

Among the abundant announcements at the Qualtrics X4 experience management event was the general availability launch of Manager Assist, with discussion of upcoming features that will help bring employee behavior data and continuous listening together onto a single platform. Dash Research was able to catch up with Qualtrics Head of Product Management for EX Wojtek Kubik onsite at X4 to get more detail on the upcoming enhancements.

Employees and managers have been struggling with inefficient processes that are causing feelings of burnout. Additionally, recent data from the Qualtrics XM Institute found that while 83% of HR leaders say their organizations effectively use insights from employee feedback to improve experiences, less than half (49%) of employees say they have seen positive changes as a result of employee surveys.

Qualtrics helps to bring some efficiencies to managers and allow faster actions to be taken on employee signals by combining and analyzing anonymized employee experience, operational, and behavioral data. The addition of the digital behavior data is an upcoming enhancement to Manager Assist, with the data coming from workplace apps such as Slack, Google Calendar, and others. This could include how many hours employees are working, how full their calendars are, and whether they are answering work messages after hours to get a deeper understanding of employee wellbeing and engagement. This analysis is done in aggregate, with robust privacy. Additionally, Manager Assist can support managers in taking appropriate action.

“Manager Assist goes beyond simply asking people about what’s going on, and it looks at the signals beyond employee engagement surveys, things like training, conversations, and digital behaviors. It helps to see what is happening with staff in the time in between big moments, looking at their day to day,” says Kubik.

The ability to have weekly insights will boost abilities to take faster action. Managers can also have an AI-supported, real-time view into how teams are feeling. Having this more continuous flow of signals that can be seen in a single view allows HR to be less reactive and become more predictive.

Source: Qualtrics

“Manager Assist gives managers a process and tools to engage with their teams. It can remove some of the burden from managers by laying out a clear, but anonymized picture of what is going on with their staff and also give recommendations for actions. It includes action planning tools which can be shared across the group for brainstorming and collaborative action planning,” says Kubik.

Kubik shared what he felt was unique about the Manager Assist offering, saying, “So many tools that have been built have been developed from an HR perspective and what HR needs for their processes. For two years, we have worked with managers to see where their gaps are and what unmet needs they have. These managers needed help bringing data together in an easy way and clearing paths to work with their teams. We really wanted to support managers with more resources and data without them having to do a lot because they are already doing so much.” Manager Assist is now generally available. The new employee behavior data capabilities will be available in the second half of 2023.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Atlassian Bets the Work Surface on Governed Agentic Workflows
September 10, 2026
Article
Article

Atlassian Bets the Work Surface on Governed Agentic Workflows

Mitch Ashley, VP and Practice Lead, CIO & Tech Buyers and Software Lifecycle Engineering at Futurum, shares his insights on Atlassian's move to governed agentic workflows and why staking the work surface...
The Foundry Bet- IonQ, SkyWater, and the Industrialization of Quantum
September 10, 2026
Article
Article

The Foundry Bet: IonQ, SkyWater, and the Industrialization of Quantum

Futurum's Daniel Newman shares his insights on why quantum’s next phase is an industrialization race, why the SkyWater acquisition puts IonQ in the top echelon, and why the bet still has to...
Will Embedded AI Strengthen Adobe’s Creative Software Position
September 10, 2026
Article
Article

Will Embedded AI Strengthen Adobe’s Creative Software Position?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Adobe’s push to embed multi-model generation and AI assistance across professional video workflows....
Nextworld's Ambient AI Bet: Platform Play or Niche Contender?
September 10, 2026
Article
Article

Nextworld’s Ambient AI Bet: Platform Play or Niche Contender?

Nextworld's Platform 25.2 introduces Ambient AI agents with no-code workflows, positioning the vendor as a simpler alternative to assembling disparate AWS services for mid-market ERP buyers....
Latest Research:
The Token Cost Reckoning Arrives in the CFO's Office
September 9, 2026
Research
Research

The Token Cost Reckoning Arrives in the CFO’s Office

In our latest thought leadership brief, The Token Cost Reckoning Arrives in the CFO's Office, completed in partnership with Google Cloud, Futurum Research examines how enterprises can track cost per...
The Platform Payoff How AI Makes the Case for a Unified Enterprise Stack
September 4, 2026
Research
Research

The Platform Payoff: How AI Makes the Case for a Unified Enterprise Stack

In our latest thought leadership brief, The Platform Payoff: How AI Makes the Case for a Unified Enterprise Stack, completed in partnership with Salesforce, Futurum Research examines why enterprise buyers...
Escaping Data Gravity and Infrastructure Debt Why the AI Era Demands an Agentic Data Cloud
September 2, 2026
Research
Research

Escaping Data Gravity and Infrastructure Debt: Why the AI Era Demands an Agentic Data Cloud

In its latest report, Escaping Data Gravity and Infrastructure Debt, completed in partnership with Google Cloud, Futurum Research examines how decoupled data architectures are driving up costs and operational overhead...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.