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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

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Featured Insights

Ericsson Goes Wireless-First for AI Enterprises
Ron Westfall

Ericsson Goes Wireless-First for AI Enterprises

Ericsson Introduces Wireless-First Branch Architecture for Agile, Secure Connectivity to Support AI-Driven Enterprise Innovation
The Futurum Group’s Ron Westfall shares his insights on why Ericsson’s new wireless-first architecture and the E400 fulfill key emerging enterprise trends, such as 5G Advanced, IoT proliferation, and increased reliance on wireless-first implementations.
Google's Workload Optimized Infrastructure at Next '25 - Six Five On The Road
Daniel Newman

Google’s Workload Optimized Infrastructure at Next ’25 – Six Five On The Road

Mark Lohmeyer, VP & GM Compute and ML Infrastructure at Google, joins the Six Five team to explore how Google Cloud's customized infrastructure meets the diverse needs of AI and cloud workloads.
Google Cloud’s Customer Experience and Success at Next ‘25 - Six Five On The Road
Daniel Newman

Google Cloud’s Customer Experience and Success at Next ‘25 – Six Five On The Road

Hayete Gallot, President of Customer Experience at Google, joins Patrick Moorhead and Daniel Newman to discuss the evolving role of customer experience in the AI-driven landscape.

More Insights »

Latest Research

Secure Data Infrastructure in a Post-Quantum Cryptographic World

Secure Data Infrastructure in a Post-Quantum Cryptographic World

In our latest Research Brief, Secure Data Infrastructure in a Post-Quantum Cryptographic World, created in partnership with NetApp, The Futurum Group explores the quantum cybersecurity…
Unlocking the Total Economic Value of Smartsheet

Unlocking the Total Economic Value of Smartsheet

In our latest report, Unlocking the Total Economic Value of Smartsheet, completed in partnership with Smartsheet, The Futurum Group quantifies the platform’s financial and operational…
Securing the Software Supply Chain: A C-Suite Imperative

Securing the Software Supply Chain: A C-Suite Imperative

In our latest Research Report, Securing Your Software Supply Chain: A Boardroom and C-Suite Imperative, completed in partnership with Sonatype, The Futurum Group examines how…
Logitech Enables Microsoft Copilot in Teams Rooms: Boosting Productivity and Engagement with Next-Generation AI Technology

Logitech Enables Microsoft Copilot in Teams Rooms: Boosting Productivity and Engagement with Next-Generation AI Technology

In this research brief, Logitech Enables Microsoft Copilot in Teams Rooms: Boosting Productivity and Engagement with Next-Generation AI Technology, which is authored by The Futurum…

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Latest Insights

Altimeter and ARK Lead $100M Round in Hammerspace to Strengthen AI Infrastructure Performance

Altimeter and ARK Lead $100M Round in Hammerspace to Strengthen AI Infrastructure Performance

Brad Shimmin, VP and Practice Lead at The Futurum Group, examines why investors behind NVIDIA and Meta are backing Hammerspace to remove AI data bottlenecks…
Will Tableau’s New Enhancements Drive Use of Agentic AI Across the Enterprise

Will Tableau’s New Enhancements Drive Use of Agentic AI Across the Enterprise?

Looking Beyond the Dashboard: Tableau Bets Big on AI Grounded in Semantic Data to Define Its Next Chapter
Futurum analysts Brad Shimmin and Keith Kirkpatrick cover the latest developments from Tableau Conference, focused on the new AI and data-management enhancements to the visualization…
Partnering For Success: Field Alignment, Earnings, and Readiness with Google Cloud- Six Five On the Road

Partnering For Success: Field Alignment, Earnings, and Readiness with Google Cloud- Six Five On the Road

Colleen Kapase, VP at Google Cloud, joins Tiffani Bova to share insights on enhancing partner opportunities and harnessing AI for growth….
Ericsson Goes Wireless-First for AI Enterprises

Ericsson Goes Wireless-First for AI Enterprises

Ericsson Introduces Wireless-First Branch Architecture for Agile, Secure Connectivity to Support AI-Driven Enterprise Innovation
The Futurum Group’s Ron Westfall shares his insights on why Ericsson’s new wireless-first architecture and the E400 fulfill key emerging enterprise trends, such as 5G…
Google's Workload Optimized Infrastructure at Next '25 - Six Five On The Road

Google’s Workload Optimized Infrastructure at Next ’25 – Six Five On The Road

Mark Lohmeyer, VP & GM Compute and ML Infrastructure at Google, joins the Six Five team to explore how Google Cloud’s customized infrastructure meets the…
Google Cloud’s Customer Experience and Success at Next ‘25 - Six Five On The Road

Google Cloud’s Customer Experience and Success at Next ‘25 – Six Five On The Road

Hayete Gallot, President of Customer Experience at Google, joins Patrick Moorhead and Daniel Newman to discuss the evolving role of customer experience in the AI-driven…

More Insights »

NEWS BY INDUSTRY

CX customer wins and case studies
Alex Gaw

Customer Wins for ServiceNow, Salesforce, Oracle, RingCentral, and InMoment

Partners Include NASCAR, The RealReal, Capital Bank, MMC, and Hopebridge
Employee experience purchasing factors
Sherril Hanson

Investigating and Purchasing EX Technologies: Prep Work, Purchasing, and Post-Implementation

Companies Must Invest Time for Upfront Self-Assessment, Careful Vendor Vetting, and Post-Launch Check-Ins
Adobe digital economy survey
Alex Gaw

The Digital Economy Spurs New Expectations and Opportunities

Findings From a New Adobe Survey Reveal the All-Encompassing Influence of the Digital Economy
CX mergers and acquisitions
Alex Gaw

New Acquisitions by Braze, Kore Wireless, Cyara, and Dentsu; Avaya is Restructured

Companies Acquired Include North Star, Twilio’s IoT Business, Spearline, and Shift 7 Digital
Concentrix merges with Webhelp
Alex Gaw

Concentrix to Combine with Webhelp in $4.8 Billion Deal

The Transaction is Expected to Create a Diversified Global CX Leader
Healthcare patient experience
Sherril Hanson

The Permanente Medical Group Combines Technology and Strong Company Culture to Support Patient Experience

Interview with Dr. Jason Guardino, Chief Experience Officer
CX surveys and research studies
Alex Gaw

New Research from Adobe, CSG, Talkdesk, SAS, and Sprinklr

Topics Include Generative AI, CX Strategy, Conversational AI, CX in EMEA, and Ineffective AI
Customer engagement research
Sherril Hanson

Customer Engagement Can Drive Revenue Growth and Support Financial Goals

Twilio Releases Research on Personalization, Data Privacy and Trust
B2B CX
Keith Kirkpatrick

Applying Technology to Support Better B2B Interactions

Good B2B CX Involves Managing Interactions with Multiple Stakeholders, Influencers, and Approvers
CX product launches and partnershipss
Alex Gaw

New CX Products: Sprinklr, Five9 and Invoca, InMoment, DHS, Treatwell, and mParticle

Product Launches and New Partnerships Relate to Boosting CX Initiatives
Webex AI product enhancements
Alex Gaw

Cisco Introduces New AI Capabilities for Webex

Features Aim to Deliver Desirable Hybrid Experiences at Workplaces
Financial Services CX
Keith Kirkpatrick

Serving Financial Services Customers More Efficiently and Effectively

Tools and Techniques to Improve Customer Convenience and CX
Retailer mobile apps survey
Alex Gaw

More Consumers Are Using Retailers’ Mobile Apps, New Airship Research Shows

Discounts, Loyalty Rewards, and Personalized Offers Are the Biggest Motivators
CX customer wins and case studies
Alex Gaw

Customer Wins for Cognizant, Freshworks, Oracle, MoEngage, and Lattice

Wins Include Volkswagen Ireland, KoinWorks, Hibbett, NorthLadder, and Finance Services
Verint and Google Cloud partnership
Sherril Hanson

Verint Broadens Google Cloud Partnership

Integration Helps to Support CX Automation in Contact Centers
MLB and Zoom partnership for video replay review
Alex Gaw

Major League Baseball and Zoom Partner on Replay Review

New Setup Aims to Boost Transparency and Enhance Fan Experience
Perceptyx study on employee listening
Sherril Hanson

Companies Still Investing in Employee Listening Programs

Perceptyx Research Shows Economic Downturn Is Not Dampening Interest
Rison Software customer win with Nissan
Sherril Hanson

Rison Software Brings CX, EX, and Training Together

New Deal with Nissan Is a Game Changer for the Company
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