Category: Customer Experience

Retailers Balancing a Full Plate of Challenges Amidst Increased and Shifting Customer Expectations
Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights on recent research from Salesforce that addresses digital channels, how the physical store experience matters, and the importance of customer service and loyalty programs.
New Solution Allows for Easier Data Collection, Analysis, and Action
Sherril Hanson, Senior Analyst at The Futurum Group shares her insights on Emplifi’s introduction of Unified Analytics, a solution that ties together data from across a customer journey to provide insights and support operational efficiencies.
Partners Include Department of Veterans Affairs, SaveMate, K&K Fashion, and Minerva CQ
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Medallia, MoEngage, Appier, and Luminoso Technologies.
Generative and Predictive AI Will Support Deeper Personalization and Efficiencies
Sherril Hanson, Senior Analyst at The Futurum Group breaks down Twilio’s raft of CustomerAI-related product announcements centered on generative and predictive artificial intelligence.
In this episode of Making Markets, Ed Meyercord, CEO of Extreme Networks, talks with host Daniel Newman about embracing change in the “infinite enterprise” era, resilience in the face of uncertainty, cultivating a winning culture, and more.
Automated Summaries for Video Feedback, In-Depth Interviews, and Focus Groups Introduced to Support Qualitative Feedback
Sherril Hanson, Senior Analyst at The Futurum Group shares her insights on Qualtrics’s latest announcements that focus leveraging AI to enhance the benefits of video feedback.
Plume Unveils New Intelligent Home Security Offering to Augment AI-Powered Full Stack Optimization Platform and Improve Overall Consumer Experience
The Futurum Group’s Ron Westfall examines why Plume’s new home security enhancement to its recently announced Full Stack Optimization can play an instrumental role in enabling CSPs to expand and diversify their bundled service offerings.
Verint’s 2023 State of Digital Customer Experience Shows Interactions, Channels, and Expectations are Rising and Companies Face Barriers in Meeting the Challenge
Sherril Hanson, Senior Analyst at The Futurum Group, breaks down Verint’s recent research conducted on digital customer experience. Interactions, channels, and expectations are rising, and companies face barriers in meeting the challenge.
The Next-Generation Version of Khoros Communities Offers Greater Ease-of-Use for Setup and Maintenance, Improved Personalization, and Insights
Sherril Hanson, Senior Analyst at The Futurum Group shares her insights on the latest version of Khoros Communities, which promises easier setup and moderation, personalization, and advanced insights.
Partners Include Summit Homes, Permanent TSB, Vodafone Spain, Forever 21, and Texas A&M University
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers SugarCRM, Medallia, Amdocs, Amperity, and Freshworks.
Comprehensive Opentext.ai Strategy Drives Efficiencies Across Front- and Back-Office Use Cases
Keith Kirkpatrick, Research Director at The Futurum Group covers the release of OpenText Aviator, the company’s generative AI product suite, and discusses how the focus on back-office use cases will benefit customers.
Partners Include Globe Telecom, Sunbelt Rentals, Voodoo Doughnut, Marelli, and Ascensos
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Amdocs, Perficient, Tattle, Semos Cloud, and Calabrio.

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