The News: Plume announced an important home security enhancement to its recently-announced Full Stack Optimization offering that enables the measurement and prioritization of traffic down to the application category level. Read the full Press Release on Plume’s website.
FC23: Plume Launches Intelligent Home Security to Boost Home Experience
Analyst Take: Plume, through the addition of a fourth applications category, Home Security, builds on its existing support for Streaming, Gaming, and Video Conferencing applications to target optimization of home Wi-Fi traffic and performance for popular applications connected to devices such as video doorbells and cameras.
The new feature enhancement is managed within Plume’s Haystack Support Suite using Sense, the company’s motion-sensing service, to automatically prioritize home network traffic for security devices and applications when subscribers are away from home. From my view, the capability added to Plume’s Full Stack Optimization provides a new layer of application intelligence that will be key to optimizing home security traffic flow.
Through Sense’s smart features, security-related applications and associated devices will be prioritized automatically when the home is triggered into “away” mode and will revert automatically when users return. This capability augments the personalized customer experience by burnishing administration over home security devices, enabling communications service providers (CSPs) to strengthen their bundle offerings through user-friendly security application add-ons.
I see the home security enhancement further boosting Plume Cloud’s broadband ecosystem influence. Plume Cloud already actively manages 2.5 billion devices and over 94,000 device types across 50+ million smart homes and small businesses. This attests to the deployment and interoperability versatility of the Plume Cloud offering. Plus, Plume’s AI algorithms benefit through machine learning (ML) across a vast array of geographies, topologies, and use cases to optimize the overall consumer experience.
Plume needed to unveil the Home Security enhancement to its Full Stack Optimization solution to strengthen its competitive standing against Wi-Fi mesh rivals, such as eero, Netgear, and Google Wi-Fi, all of whom are targeting gaining more inroads into the consumer experience management arena. Through the automatic optimization of home security application performance, I expect that Plume can gain competitive differentiation and time-to-market advantages over its rivals.
From my view, Plume’s home security enhancement can play an instrumental role in enabling CSPs to expand and diversify their bundled service offerings beyond triple/quad-play packages. As a result, the CSPs can increase their customer retention rates as broader bundles correlate with reduced churn rates and improved customer experience. Plus, CSPs can expand their presence and monetization potential by incorporating home networking into their service packages, countering the inroads hyperscalers such as Google (i.e., Google Nest) and Amazon (i.e., Amazon Echo/Alexa) have attained, especially since CSPs frequently field support calls for home networking issues involving Wi-Fi, networked devices, etc.
Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.
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Author Information
Ron is an experienced, customer-focused research expert and analyst, with over 20 years of experience in the digital and IT transformation markets, working with businesses to drive consistent revenue and sales growth.
Ron holds a Master of Arts in Public Policy from University of Nevada — Las Vegas and a Bachelor of Arts in political science/government from William and Mary.
