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Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

Twilio Q2 FY 2025 Revenue Rises 13% With Record Profitability and Cash Flow

Keith Kirkpatrick, Research Director at Futurum, covers Twilio’s Q2 FY 2025 earnings and discusses how the company is driving margin [...]

SAP Adds AI-Powered Recruiting to HCM Portfolio with SmartRecruiters

Keith Kirkpatrick, Research Director at Futurum, shares insights on SAP’s planned acquisition of SmartRecruiters and how it enhances SAP SuccessFactors [...]

PROS Holdings Q2 FY 2025 Earnings Exceed High-End Guidance

Futurum’s Keith Kirkpatrick covers PROS Holdings’ strong Q2 2025 results, highlighting accelerating subscription growth, AI-powered innovation, margin gains, and a [...]

Will an Infusion from Salesforce and ServiceNow in Genesys Drive Similar Deals?

Keith Kirkpatrick and Tiffani Bova at Futurum share their insights on Salesforce’s and ServiceNow’s joint $1.5 billion investment into CX [...]

Microsoft Q4 FY 2025 Earnings Beat Driven by 39% Azure Growth

Keith Kirkpatrick and Daniel Newman from Futurum break down Microsoft’s Q4 FY 2025 earnings, highlighting Azure’s strong growth, the expanding [...]

ServiceNow’s Q2 2025 Results Beat Expectations as AI Innovations Power Growth

Keith Kirkpatrick and Daniel Newman of Futurum share insights on ServiceNow’s standout Q2 2025—highlighting record AI-driven growth, top-line beats, and [...]

The Latest NEWS

Enterprise AI ROI Shifts as Agentic Priorities Surge
February 17, 2026

Enterprise AI ROI Shifts as Agentic Priorities Surge

Futurum’s Keith Kirkpatrick reveals enterprise AI ROI measurement is shifting from productivity to P&L impact, while agentic AI surged 31.5% as the fastest-growing technology priority among 830 IT decision makers....
Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases
February 6, 2026

Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the various approaches to delivering AI by SaaS vendors, and discusses which ones will drive ROI the fastest....
Systems of Agency Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031
February 4, 2026

Systems of Agency: Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031

Futurum’s Keith Kirkpatrick reveals a structural reset in enterprise software, forecasting the market to reach $762.1B by 2031 (12.2% CAGR) as budgets pivot from Systems of Record to AI-driven Systems...
Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder
January 23, 2026

Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder

Keith Kirkpatrick, Research Director at Futurum, discusses the findings on the Supply Chain Management (SCM) software market, and discusses the key buying criteria that must be considered by vendors operating...
Will Vendors Enable More Complex Agentic Workflows in 2026
January 15, 2026

Will Vendors Enable More Complex Agentic Workflows in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the development of more complex agentic AI workflows and provides key examples of leading SaaS vendors that are developing these...
Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026
December 19, 2025

Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the marketing and positioning practices of major SaaS vendors, and discusses how they need to refine their approach to attract...

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