Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

Motive and Latin American Carriers Turn Mobile Infrastructure Into a Growth Engine

Motive and Latin American Carriers Turn Mobile Infrastructure Into a Growth Engine

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Motive's Entitlement Server partnership with [...]
Salesforce Bets on Usage-Based Billing: Will m3ter Acquisition Redefine Enterprise Monetization?

Salesforce Bets on Usage-Based Billing: Will m3ter Acquisition Redefine Enterprise Monetization?

Salesforce acquired m3ter to embed consumption-based billing into Agentforce Revenue Management, positioning itself to lead the enterprise shift toward flexible, [...]
Can SAP's AI-Fueled Utilities Push Overcome the Sector's Change Management Drag?

Can SAP’s AI-Fueled Utilities Push Overcome the Sector’s Change Management Drag?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's AI-driven utilities platform must overcome legacy [...]
Can IFS Digital Workers Redefine Utility Field Operations, or Will Integration Stall Ambitions?

Can IFS Digital Workers Redefine Utility Field Operations, or Will Integration Stall Ambitions?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines IFS Digital Workers and their potential [...]
Workday and Google Cloud Bet on Embedded AI Agents to Redefine Enterprise HR and Finance Workflows

Workday and Google Cloud Bet on Embedded AI Agents to Redefine Enterprise HR and Finance Workflows

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Workday Data Cloud's zero-copy integration [...]
Zendesk Bets on Embedded AI Support, Can Deep Microsoft 365 Integration Shift Enterprise Workflows?

Zendesk Bets on Embedded AI Support, Can Deep Microsoft 365 Integration Shift Enterprise Workflows?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zendesk's new Support Assistant for Microsoft 365 [...]

The Latest NEWS

The Hidden Moat: Why Operational Depth Defeats the 'Build It Yourself' Narrative
June 4, 2026

The Hidden Moat: Why Operational Depth Defeats the ‘Build It Yourself’ Narrative

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on the buy vs build debate for enterprise applications, and discusses the appropriate use of AI to build functional...
41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%
May 12, 2026

41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%

Futurum’s Keith Kirkpatrick reveals best-of-breed procurement has fallen to 20.7% as 41% of enterprises plan to consolidate app stacks, driven by the data unification demands of enterprise AI....
Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?
May 12, 2026

Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into outcome-based or hybrid pricing models offered by SaaS vendors, and discusses how these models help to align vendors...
Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?
April 20, 2026

Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?

Keith Kirkpatrick, VP and Research Director at Futurum, explains the core factors that are driving the evolution of the increasingly agentic-focused sales, marketing, and service platforms market....
Who Will Win the Agent Orchestration Layer Battle?
April 13, 2026

Who Will Win the Agent Orchestration Layer Battle?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as...
42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS
April 10, 2026

42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS

Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers....

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