Insights

Zendesk's Beams Acquisition Signals a New Battlefront in Agentic AI for Employee Service
June 16, 2026

Zendesk’s Beams Acquisition Signals a New Battlefront in Agentic AI for Employee Service

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, explores how Zendesk's acquisition of Beams signals a strategic pivot toward agentic AI-powered employee service management, positioning...
June 15, 2026

AI Cloud Platforms – Futurum Signal

The AI Cloud Platforms market has matured past the point where a single definition can contain it, evolving from a conversation about GPU clusters and managed training pipelines into a...
Will Salesforce's $3.6B Fin Deal Redefine the Agentic Enterprise Standard?
June 15, 2026

Will Salesforce’s $3.6B Fin Deal Redefine the Agentic Enterprise Standard?

Salesforce's $3.6B acquisition of Fin signals a major shift toward agentic enterprise solutions. The deal accelerates autonomous AI agents in customer service, raising stakes for competitors and redefining what AI-first...
The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?
June 15, 2026

The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?

Nick Patience, VP & Practice Lead at Futurum, examines the US export-control action that took two Anthropic models offline globally — and what it means for enterprise AI continuity planning...
Oracle's Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics
June 15, 2026

Oracle’s Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Oracle's shift to outcome-based pricing and AI-driven commercial models reshapes enterprise cloud procurement and vendor economics in...
How Desktop AI Hubs Could Deflect Over 56.23 TWh of Industrial Data Center Load by 2035
June 12, 2026

How Desktop AI Hubs Could Deflect Over 56.23 TWh of Industrial Data Center Load by 2035

Olivier Blanchard and Brendan Burke, Research Directors at Futurum, share their insights on how high-performance small-form-factor desktop AI PCs such as the DGX Spark and Mac Mini could form the...
Agentic Intelligence
June 12, 2026

Can Zoho SalesIQ’s Agentic Intelligence Redefine Empathetic Customer Engagement?

Zoho SalesIQ's Zia Agents deliver autonomous, empathetic customer engagement at scale through Agentic Intelligence, now supporting Anthropic, Google AI, DeepSeek, and custom LLMs....
SAP's Joule
June 12, 2026

SAP’s Joule Bets on Agentic AI to Redefine Enterprise Support, Will Customers Buy In?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Joule integration signals a strategic shift toward agentic AI-powered case resolution and autonomous support workflows in...
Marketing Orchestration
June 12, 2026

Adobe’s CX Enterprise Coworker Raises the Stakes for Agentic AI in Marketing Orchestration

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Adobe's CX Enterprise Coworker redefines marketing orchestration through agentic AI, positioning enterprises to move beyond...
Smart Assist
June 12, 2026

Smartsheet Bets Big on Open AI Integration, Can It Win the Enterprise Platform War?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Smartsheet's Smart Assist integration strategy with multiple AI vendors positions the platform as a central...
Five9's Fusion Ecosystem
June 12, 2026

Can Five9’s Fusion Ecosystem Redefine the CX Platform Race?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Five9's Fusion partner ecosystem deepens integrations with Salesforce, ServiceNow, and Epic to drive AI-powered omnichannel...
AWS Graviton5 Reframes the CPU as Agentic AI Infrastructure
June 12, 2026

AWS Graviton5 Reframes the CPU as Agentic AI Infrastructure

Brendan Burke, Research Director at Futurum, analyzes how AWS Graviton5's general availability redefines CPU architecture for agentic AI, with Meta deploying tens of millions of cores and customers halving their...

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