Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

Enterprise Platform

Canva’s May 2026 Launches Signal an Enterprise Platform Ambition Beyond Design

Canva's May 2026 announcements signal a shift toward enterprise status through workflow automation and collaboration features, raising questions about competing [...]
Zoho MCP Server

Will Zoho MCP Server Make Conversational Payments the New Enterprise Standard?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Zoho MCP Server positions the company as [...]
Disrupt Enterprise SaaS

Can Halo’s ARR Milestones Disrupt Enterprise SaaS Pricing and Force Rivals to Respond?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Halo Service Solutions' ARR Milestones program disrupts [...]
ServiceNow AI

Will ServiceNow and AWS Redefine Enterprise AI Governance With $1B Marketplace Momentum?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, ServiceNow's $1 billion AWS milestone and AI [...]
Ground Intelligence

Can Samsara’s AI Solutions Redefine Public Sector Infrastructure Management?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Samsara's Ground Intelligence solution helps U.S. public [...]
Workflow Automation

Are Workday’s New AI Agents the Blueprint for Workflow Automation at Scale?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Workday's new AI-powered agents transform workflow automation [...]

The Latest NEWS

The Hidden Moat: Why Operational Depth Defeats the 'Build It Yourself' Narrative
June 4, 2026

The Hidden Moat: Why Operational Depth Defeats the ‘Build It Yourself’ Narrative

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on the buy vs build debate for enterprise applications, and discusses the appropriate use of AI to build functional...
41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%
May 12, 2026

41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%

Futurum’s Keith Kirkpatrick reveals best-of-breed procurement has fallen to 20.7% as 41% of enterprises plan to consolidate app stacks, driven by the data unification demands of enterprise AI....
Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?
May 12, 2026

Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into outcome-based or hybrid pricing models offered by SaaS vendors, and discusses how these models help to align vendors...
Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?
April 20, 2026

Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?

Keith Kirkpatrick, VP and Research Director at Futurum, explains the core factors that are driving the evolution of the increasingly agentic-focused sales, marketing, and service platforms market....
Who Will Win the Agent Orchestration Layer Battle?
April 13, 2026

Who Will Win the Agent Orchestration Layer Battle?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as...
42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS
April 10, 2026

42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS

Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers....

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