Data is the lifeblood of a modern business, and the underlying storage technology plays a vital role in delivering it. The storage industry is continually adding more data and application-aware capabilities and services to what was historically a box of storage devices with a network attached. The requirements for cloud applications, and now for AI applications, have blurred the line between storage and data, with more software-defined capabilities bringing innovations as fast as new hardware platforms and capabilities.
When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:
Market Taxonomy
The submarkets Futurum's Market Data model sizes and forecasts across this practice.
Hybrid-architected hardware and as-a-service infrastructure consumed across venues.
Software to provision, govern, observe, and secure infrastructure across venues.
Workload portability, modernization, and cross-venue orchestration and migration.
Data lifecycle, databases, backup, and disaster recovery operating across venues.
Distributed-venue infrastructure, colocation, interconnect, and edge in hybrid topologies.
Also decomposed by industry vertical and region.
The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.
Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.
To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.
And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.
We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.
If any of this is useful, I would love to talk.
VP, Custom Research · The Futurum Group
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