Custom research projects for technology vendors, channel partners, and buyers, grounded in deep proprietary data & primary research, led by influential analysts, and built to move decisions.
Futurum’s analysts build every program on our own proprietary, forward-looking data and primary data collection through surveys, AI-moderated interviews, and in-depth analyst interviews. We shape it into whatever format fits: interactive digital experiences, turnkey videos and webinars, short- and long-form content, infographics, data readouts, dashboards, and beyond.
Futurum produces research content that reaches your audiences—executives, buyers, partners, and beyond—building authority and empowering decisions from their first impression to the moment they commit.
Build your authority, educate your audience, and influence their strategy at the top and middle of the funnel.
Show where you stand with a published, data-backed comparison that helps your audience choose with confidence.
Prove and project the business value of your solution to generate demand, capture leads, advance deals, and arm your partners.
Marketing, sales, analyst relations, and channel teams.
Who we influence
Customer decision-makers, executives, and channel partners.
Futurum produces research for your own company and your partners, arming you with objective evidence, an unvarnished look at reality, and data-backed expert recommendations to make critical decisions with confidence.
Decide what products and services to build, where to sell them, which partnerships to forge, and how to take it to market.
Get a private, candid read of exactly where you stand against the field—and how to respond.
Understand what themes will resonate most, evaluate how your story will land with your key audiences, and sharpen your message to maximize its effectiveness.
We work directly with your leadership, product, strategy, go-to-market, channel partner, marketing, sales, or analyst relations teams to deliver the information and materials you need to act.
Futurum Custom Research draws on a combination of at-the-ready data and impactful primary research methodologies, able to reach anyone, from executives to technical and non-technical decision-makers, experts to users, channel partners, and even consumers.
Large-scale, double-blinded surveys of screened decision-makers, technical experts, and executives, producing statistical metrics, benchmarks, multifactor segmentation, and chartable data.
Trained AI agents interview experts at scale with adaptive follow-ups, pairing survey-grade data and segmentation with the reasoning, context, and quotes of a live interview across dozens of languages.
Futurum experts recruit and run in-depth interviews with decision-makers and executives, surfacing depth, real-world proof, executive voice, and powerful verbatims.
Continuous, at-the-ready data for every program: Futurum Research and decision-maker surveys, Futurum Signal competitive data, ETR (a vetted panel of 10,000 tech leaders with 15 years of longitudinal data), an exclusive G2 partnership for buyer reviews and intent, and validated market data and forecasts.
Futurum is designed as a practice to produce great research across a variety of formats, from white papers to decks, from digital experiences to video to sales and social activation kits. The research is at the core, but Futurum can build a full campaign of content around it and amplify it in the market for you through our own media channels.
The same engine produces excellent work at any depth, so there’s always an offering that fits your timeline and budget.
Faster turnaround, lower cost
Greater depth, personalization, and voice of the market
A high-level story built on our proprietary data; short, visual, and fast to turn around for a single message or moment.
A multi-dimensional analysis at moderate depth, covering a topic across several angles, often with a touch of fresh primary data.
An in-depth analysis backed by full primary research, examined across segments and personas, and primed to extend into a living experience.
Ideal for Living Research, Futurum's premier digital experience
Brief
A high-level story built on our proprietary data; short, visual, and fast to turn around for a single message or moment.
Report
A multi-dimensional analysis at moderate depth, covering a topic across several angles, often with a touch of fresh primary data.
Study
An in-depth analysis backed by full primary research, examined across segments and personas, and primed to extend into a living experience.
The same engine produces excellent work at any depth, so there’s always an offering that fits your timeline and budget.
Interactive dashboards that let your audience explore the findings and the data underneath them.
Briefs, blogs, and other assets that summarize the research or are tuned for a specific audience, segment, region, or persona.
Produced and hosted end to end, ready to publish and promote.
Beautiful short-form infographics and social-ready graphics that travel.
Activation kits your sales, partner, and social teams can put to work right away.
Futurum hosts landing pages and content built for generative search and answer engines.
Videos, blogs, and webinars go out through Futurum's own media, Techstrong and Six Five Media, with extensive reach.
Futurum and its lead analysts post the research across social media the moment it launches.
For programs with the depth to support it, we build research that adapts to each reader and stays current over time. Two distinct ideas, often paired.
The narrative, charts, and recommendations re-author around the reader’s industry, region, role, and situation, with a personalized ROI calculation and a beautiful, downloadable takeaway they can carry into their own conversations.
Primary research is re-fielded quarterly through surveys, executive interviews, and AI-moderated voice interviews, with market data, verified G2 reviews, and telemetry flowing in between. Every signal is dated, so the work stays fresh without overstating itself.
Living and continuous are the gold standard, and they shine on long-running programs and primary studies. For everything else, the same engine produces excellent briefs, reports, and studies in whatever format fits. We will tell you honestly which approach suits your goal.
Great research finds something worth knowing, takes a clear point of view, and tells you what to do about it. We pair that insight with the data to back it, the analyst voice to carry it, and the reach to put it in front of the people who matter. Six things set the work apart.
Tier-1 analysts with real followings and executive credibility write and speak the work. The trust the market already gives Futurum carries straight into your research.
Every project starts on one of the deepest data foundations serving this market: Futurum's research and surveys, our exclusive G2 partnership, ETR's 15 years of buyer data, the Signal data lake, and Signal65 lab benchmarking.
On-hand data, our own recruiting panels, and platform automation move us far faster than legacy analyst firms. The rigor stays intact; the timeline does not.
We scope it, source and recruit the inputs, run the research, produce every asset, and amplify it. You carry none of the logistics, and there is no homework on your side.
A single research effort becomes white papers, decks, briefs, videos, webinars, social kits, and interactive experiences, each tuned to be found by search and AI. We match the deliverable to your message, your audience, and your budget.
We broadcast the work through Futurum's analyst-led media, owned channels, and guaranteed-registrant webinars, so it reaches the buyers you care about instead of waiting to be found.
Start with the live experience, then get to know the team and the work behind it.
Our two flagship experiences, Living Research and ROI Spectrum Live, shown at full capability. Change the inputs, ask the built-in AI a question, and download a takeaway built for you; everything on the page responds to you.
Browse a selection of Custom Research we have published for technology companies.
The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.
Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.
To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.
And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.
We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.
If any of this is useful, I would love to talk.
VP, Custom Research · The Futurum Group
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