DISCLOSURES

Broadsuite Inc. (d/b/a The Futurum Group) (“The Futurum Group”) is an independent research, analysis, and advisory firm focused on digital innovation and market-disrupting technologies and trends. Our analysts, researchers, and advisors help business leaders from around the world anticipate tectonic shifts in their industries and leverage disruptive innovation to gain or maintain a competitive advantage in their markets. We provide or have provided paid research, analysis, advising, or consulting to many leading technology companies in the industry, which may be cited in the research and articles published on futurumgroup.com.

ADVERTISING AND PROMOTION DISCLOSURES

At The Futurum Group, we are committed to transparency and honesty in all of our business practices, including our advertising efforts. With the volume of content being published across the web, we recognize the importance of investing in audience development through a variety of means with the goal of bringing the right audience to the most valuable content that will educate and deliver valuable insights to our audience. The Futurum Group and its portfolio of affiliate companies are proud of our growing audience, and we are constantly seeking to expand it for a larger awareness to benefit our customers and our brand.

Our mission is to promote and enhance our clients’ work through a combination of paid, owned, earned, and shared media in order to maximize reach and target the most appropriate audience for the content we are sharing. This includes a diverse paid media strategy to continuously grow, augment, and improve our audience metrics and increase the value we provide to our clients.

The following offers more clarity on our organic and paid media strategy.

Organic Promotion: Our organic advertising efforts involve creating and sharing valuable content, optimizing websites, and implementing SEO (Search Engine Optimization) techniques to improve our clients’ online visibility without the use of paid promotions. Organic promotion is performed by our social media and marketing team and does not involve paid placement or promotion. Organic promotion, sometimes referred to as an owned or earned audience, focuses on the quality and relevance of our content and the trust and loyalty we build with our audience over time.

Paid Advertising: In addition to organic promotion efforts, we may also use paid advertising methods to further promote our clients’ work.

Content Syndication: We may use paid media to syndicate content so research, articles, videos, and other organic and/or sponsored content shows up on various websites through recommendation engines and targeting. This may include content syndication, cross-platform content placement, and other content amplification to expand reach and audience. These campaigns are done using keyword targeting that may address demographics like role, industry, company, age, gender, or other specific data that meets a target audience for a specific content type.

Search Engine Marketing (SEM): We may bid on keywords to have our content and/or our clients’ content appear prominently in search engine results pages (e.g., Google Ads).

Sponsored Content: We may collaborate with publishers to create and promote sponsored articles, videos, or other forms of content related to our clients’ work.

Social Media Advertising: We may run paid campaigns on platforms like YouTube, Facebook, Instagram, Twitter (X), and LinkedIn to target specific audiences and increase our clients’ brand visibility. We attempt to reach the most targeted audience possible based upon the specific content we are promoting. We do from time to time target a broader audience to expand reach with the goal of increasing the organic audience and creating greater awareness of the content and the companies participating in various research and media programs.

Transparency and Client Interests: We always prioritize our clients’ best interests in our advertising and promotion efforts and we are proud of the organic audience we have built and the investments we make to expand our audience with the goal of building a larger, more dedicated audience of relevant viewers to benefit from the content we create.

When sharing relevant data and audience metrics from projects we always seek to be transparent that our audience and metrics are comprised of a combination of paid, owned, earned, and shared promotion. We strive to provide clear and accurate information to our audience regarding the nature of our advertising and promotion practices.

Our ultimate goal is to help our clients achieve their marketing objectives while maintaining trust and integrity with our audience. If you have questions about our advertising practices or the content we promote, contact us at [email protected].

CITATIONS

As a trusted business partner to enterprise technology leaders, including many of the world’s top 100 enterprises, The Futurum Group conducts research on emerging technologies, identifies and validates trends, and empowers our clients to find their competitive edge in this digital economy. The insights and research on futurumgroup.com may be cited by members of the press and industry analysts without prior permission, but must be cited in-context, displaying the title, author’s name, author’s title, date of publication, “The Futurum Group”, and a link to the insight or article. Citation rights of The Futurum Group’s clients are governed by their agreement with The Futurum Group. All other parties must receive prior written permission from The Futurum Group. For citations inquiries, please email [email protected].

LICENSING

All reports on futurumgroup.com, including any supporting materials, are owned by The Futurum Group. These publications may not be reproduced, distributed, or shared in any form without the prior written permission of The Futurum Group.

DISCLAIMERS

The information presented on futurumgroup.com is for informational purposes only and may contain technical inaccuracies, omissions, and typographical errors. The Futurum Group disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information. Research reports, survey data, market models, and rating products published by The Futurum Group represent the analysis and opinions of The Futurum Group. Bylined commentary and opinion content represent the views of the individual author and not necessarily those of The Futurum Group. Content is labeled accordingly. The opinions expressed therein are subject to change without notice. The Futurum Group provides forecasts and forward-looking statements as directional indicators and not as precise predictions of future events. While such forecasts and forward-looking statements represent the judgment of The Futurum Group or the bylined authors on what the future holds at the time such forecasts and forward-looking statements are made, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forecasts and forward-looking statements, which reflect our or the bylined author’s opinions only as of the date of content publication. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forecasts and forward-looking statements in light of new information or future events.

PRIVACY

The Futurum Group’s collection and use of personal information is governed by our Privacy Policy, available at futurumgroup.com/privacy-policy/.

INDEPENDENCE

The Futurum Group is a family of industry research, advisory, consulting, and media companies focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and delivering data and insights that empower clients to find their competitive edge in the digital economy. 

Our journalists and industry analysts are dedicated to presenting unbiased, clear, and actionable insights to support business planning initiatives and go-to-market strategies, utilizing rigorous journalistic and research practices and without regard for hype or special interests, including The Futurum Group’s own client relationships.

The key tenets of our editorial independence policy are as follows:

1. The Futurum Group’s published news and analysis are completely independent;
2. The Futurum Group’s journalists and industry analysts are completely independent; and
3. The Futurum Group’s editorial voice and conclusions are completely independent.

Independent News and Analysis:

• The Futurum Group reserves editorial authority over our published content, including the right to express opinions as our journalists, analysts, and editors see fit.
• The Futurum Group’s news, analysis, and research coverage is not influenced by the company’s client relationships or partnerships.
• The Futurum Group does not provide paid endorsements. Where our research rates, ranks, or evaluates companies, technologies, or products, those conclusions reflect our methodology and are not influenced by client relationships.
• The Futurum Group never charges companies or organizations to be included in its news, analysis, or research coverage.
• All sponsored or commissioned content will include a disclosure of the fact that the content has been commissioned as well as the sponsoring organization.
• The Futurum Group does not accept sponsorship in exchange for a particular rating, ranking, or evaluative conclusion.
• The Futurum Group’s news, analysis, and research content is not influenced by the company’s use of specific products or services for its own internal operations.

Independent Journalists and Industry Analysts:

• The Futurum Group journalists and analysts may not buy or sell shares in a company they are covering for a period of at least 30 days prior to, and 7 days following a publication of related content.
• The Futurum Group monitors, manages, and mitigates any conflicts of interest among its team of journalists and analysts.

Company Independence:

• The Futurum Group is a privately held business.
• The Futurum Group’s client base is broadly diversified, and no single client relationship is material enough to influence our editorial conclusions.
• The Futurum Group does not invest in companies it covers in its news, analysis, and research content.