Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

Dreamforce Highlights Agentic Enterprise Messaging and Strategy for Salesforce

Dreamforce Highlights Agentic Enterprise Messaging and Strategy for Salesforce

Keith Kirkpatrick and Nick Patience at Futurum share their insights on the latest news coming out of Dreamforce, and discuss [...]
Oracle AI World Announcements Put AI Front and Center

Oracle AI World Announcements Put AI Front and Center

Keith Kirkpatrick, Research Director at Futurum shares his insights on the enterprise software announcements from Oracle’s AI World, and discusses [...]
NetSuite Accelerates AI Adoption with SuiteWorld 2025 Announcements

NetSuite Accelerates AI Adoption with SuiteWorld 2025 Announcements

Keith Kirkpatrick, Research Director with Futurum, covers SuiteWorld 25, and discusses the key platform, AI, and partnership announcements and their [...]
Balancing AI Goals and Core Strengths: Twilio’s Customer Engagement Platform

Balancing AI Goals and Core Strengths: Twilio’s Customer Engagement Platform

Keith Kirkpatrick and Mitch Ashley with Futurum share insights on Twilio’s shift to a unified customer engagement platform, its pragmatic [...]
Workday Rising 2025: AI Agents, Data Cloud, and Flex Credits Unveiled

Workday Rising 2025: AI Agents, Data Cloud, and Flex Credits Unveiled

Keith Kirkpatrick, Research Director at Futurum, shares insights on Workday Rising 2025 announcements, including Illuminate agents, Flex Credits, Data Cloud [...]
What Role Will Microsoft 365 Copilot Agents Play in Enterprise Workflows?

What Role Will Microsoft 365 Copilot Agents Play in Enterprise Workflows?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on Microsoft 365 Copilot agents, exploring how new collaborative AI teammates [...]

The Latest NEWS

Who Will Win the Agent Orchestration Layer Battle?
April 13, 2026

Who Will Win the Agent Orchestration Layer Battle?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as...
42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS
April 10, 2026

42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS

Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers....
Agentic AI Surges 31.5% to Become the Fastest-Growing Enterprise Tech Priority
March 17, 2026

Agentic AI Surges 31.5% to Become the Fastest-Growing Enterprise Tech Priority

Futurum’s Keith Kirkpatrick reveals agentic AI surged 31.5% year-over-year as the fastest-growing enterprise technology priority among 830 IT decision-makers, with combined top-two rankings reaching 39.3%....
Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%
March 12, 2026

Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%?

Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s introduction of agentic work units (AWUs), and shares his insights on how this ties into the larger trend of outcomes...
Enterprise AI ROI Shifts as Agentic Priorities Surge
February 17, 2026

Enterprise AI ROI Shifts as Agentic Priorities Surge

Futurum’s Keith Kirkpatrick reveals enterprise AI ROI measurement is shifting from productivity to P&L impact, while agentic AI surged 31.5% as the fastest-growing technology priority among 830 IT decision makers....
Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases
February 6, 2026

Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the various approaches to delivering AI by SaaS vendors, and discusses which ones will drive ROI the fastest....

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