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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

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Featured Insights

Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing
Keith Kirkpatrick
,

Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing?

Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation
Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data Cloud activation, and new retail bundles.
Transforming the Modern Workplace: AI PCs and the Future of Work
David Nicholson

Transforming the Modern Workplace: AI PCs and the Future of Work

Marc Hammons and Professor Song Han join David Nicholson to share their insights on revolutionizing productivity and collaboration with AI PCs, delineating a future where work is transformed by intelligence and sustainability.
Cisco Builds Its Platform on the Tailwinds of Agentic AI and Secure Networking
Fernando Montenegro
Fernando Montenegro
,

Cisco Builds Its Platform on the Tailwinds of Agentic AI and Secure Networking

The Recent Reorganization Yields an Organization More Focused on Innovation and Delivering a Strong Platform Message
Fernando Montenegro, VP and Practice Lead, Cybersecurity at Futurum, shares his/her insights on the main announcements and key trends from Cisco Live US 2025, including agentic AI and secure networking.

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Latest Research

The AI-Powered Content Revolution Introduction to AI in Enterprise Cloud Content Management

The AI-Powered Content Revolution: Introduction to AI in Enterprise Cloud Content Management

In our latest Market Brief, The AI-Powered Content Revolution, created in partnership with Egnyte, Futurum explores how AI is transforming cloud content management from static…
Modern Data Protection for Modern Threats A Strategic Blueprint for Cyber Resilience

Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience

In our latest market brief, Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience, written in collaboration with Quantum, Futurum outlines how…
Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

In our latest Market Brief, Building Optimal Cyber Resilience with All-Flash Protection Infrastructure, developed in partnership with Dell Technologies, The Futurum Group explores how next-gen…
Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

In our latest Research Brief, Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership, completed in partnership with Oracle, The Futurum Group explores how enterprises can…

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Latest Insights

Inside AMD’s AI Playbook: Strategy, Scale and Execution - Six Five On The Road

Inside AMD’s AI Playbook: Strategy, Scale and Execution – Six Five On The Road

Mark Papermaster, CTO at AMD, joins hosts to share insights on AMD’s evolving AI strategy, highlighting significant progress and strategic directions….
Six Five Connected with Diana Blass: How Edge Storage is Fueling AI Innovation

Six Five Connected with Diana Blass: How Edge Storage is Fueling AI Innovation

Diana Blass and experts from Solidigm and Dell Technologies dive into the revolution of edge storage in AI innovation, highlighting the critical role of rapid…
AMD Strengthens Supercomputing Lead With El Capitan and Frontier Holding Top Spots

AMD Strengthens Supercomputing Lead With El Capitan and Frontier Holding Top Spots

AMD Powers El Capitan, Frontier, and 172 Systems in Latest Top500 Rankings
Olivier Blanchard, Research Director at Futurum, shares his insights on AMD’s supercomputing leadership as El Capitan and Frontier hold top rankings, while AMD expands its…
Qualcomm Expands Data Center Push With $2.4 Billion Alphawave Acquisition

Qualcomm Expands Data Center Push With $2.4 Billion Alphawave Acquisition

Qualcomm Strengthens Its AI Infrastructure Capabilities By Acquiring Alphawave Semi In A Strategic Move To Deepen Its Presence In Data Center Compute And Connectivity
Olivier Blanchard, Research Director at Futurum, analyzes Qualcomm’s $2.4 billion Alphawave deal and how it expands AI data center capabilities with high-speed connectivity IP….
Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing

Will Salesforce Marketing Cloud Next Deliver Real Agentic Marketing?

Salesforce Connections 2025 Introduced Marketing Cloud Next—an AI-Powered Platform That Streamlines Campaign Creation and Monitoring, Expands Agentforce for Automated Marketing Workflows, and Highlights Data Cloud Features Like Zero‑Copy Integration, Unified Customer Profiles, and AI Segmentation
Keith Kirkpatrick, Research Director at Futurum, covers the highlights from Salesforce Connections, including agentic AI in marketing, unified journeys through Marketing Cloud Next, real-time Data…
Transforming the Modern Workplace: AI PCs and the Future of Work

Transforming the Modern Workplace: AI PCs and the Future of Work

Marc Hammons and Professor Song Han join David Nicholson to share their insights on revolutionizing productivity and collaboration with AI PCs, delineating a future where…

More Insights »

NEWS BY INDUSTRY

Sherril Hanson

Talkdesk Retail Smart Service Brings the Power of Artificial Intelligence to Customer Self-Service and Agent Interactions

Intelligently automates common requests and enables contact center agents to deliver more personalized and profitable customer experiences
Sherril Hanson

LivePerson and Adobe transform digital experiences with conversational AI and personalization

Combination empowers brands to enrich customer intelligence to increase conversions and sales and build deep, long-term relationships
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Talkdesk Financial Services Experience Cloud™ Reimagines the Banking Experience

First enterprise-grade contact center solution purpose-built for the financial services industry
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NICE Introduces First-of-its-Kind AI Solution for Voice of the Customer to Prevent Customer Churn and Reduce Costly Repeat Calls

NICE Enlighten AI Feedback powers agile real-time action with hyper-personalized surveys to quickly resolve customer issues
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Talkdesk Healthcare Experience Cloud™ Reimagines the Patient Experience

First enterprise-grade contact center solution purpose-built for the healthcare industry
Clint Wheelock
Clint Wheelock

Momentive Debuts on the NASDAQ under Ticker Symbol MNTV

Agile experience management company formerly operating as SVMK Inc. will celebrate its relaunch by ringing The Closing Bell® today
Sherril Hanson

Bollé Brands Selects Alida to Drive Innovation and Growth Fueled by Customer Experience

Alida empowers Bollé Brands to guide product portfolio expansion decisions with customer insights
Clint Wheelock
Clint Wheelock

Amplitude Announces Confidential Submission of Draft Registration Statement for Proposed Direct Listing

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