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Category: Customer Experience

Futurum’s lead analyst Shelly Kramer explores PROS recent acquisition of digital marketing platform EveryMundo and why that’s great news for customers focused on omnichannel marketing and delivering best in class customer experiences.
Two Qualtrics Studies Quantify the Value of Positive Customer Experiences
Case Studies, Market Drivers, Market Barriers, and Best Practices for the Adoption of AI Within CX Platforms and Applications
Five Key Changes to CX in the Post-Pandemic World
Goal Is to Create a Leading Customer Intelligence Company
Leaders Tend to Overestimate Consumer Confidence Levels, While Reality Is Much Starker
Amazon Also Unrolls New Tools, Services, and Benefits for Sellers
Futurum’s lead analyst Shelly Kramer breaks down Treasure Data’s launch of CDP for Service, a new CDP platform designed to empower customer service teams with real-time data and insights needed to deliver personalized customer experiences with insights on why this offering is the right solution at the right time.
This Dash Research Market Ecosystem Infographic provides an overarching view of the CX vendor ecosystems for both Customer Facing and Operations/Back Office, in addition to the Employee Experience ecosystem.