Category: Customer Experience

The Six Five Team discusses Apple iPhone 15 defects.
Two CX Providers Meld Capabilities To Provide Deeper Digital Experience Analysis
Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights into the InMoment and Contentsquare partnership that promises to provide more insights into customer behaviors.
The Acquisition Targets AI Bots That Will Fold Into Salesforce Service Cloud
The Futurum Group’s Keith Kirkpatrick and Sherril Hanson share their impressions of the Salesforce acquisition of Airkit.ai and discuss how the company’s bots might be integrated into Sales Cloud Einstein.
New Features Such as AI and Automation Are Required To Support Advanced Duties
Keith Kirkpatrick, Research Director at The Futurum Group, covers the SugarCRM State of CRM Survey results, and discusses how the results underscore the major trends occurring with CRM platforms, sales and marketing activities, and the CX market.
Subjects Include Retail and AI, Investing in EX, and Achieving Exceptional CX
The Futurum Group’s Alex Gaw provides a roundup of new and recent CX research findings from Deloitte in collaboration with Oracle Retail and MIT Technology Review Insights, along with reports from Officevibe and Execs In The Know.
Zoom Enhances Its Offering With Workforce and Quality Management
Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights into Zoom’s launch of Workforce Engagement Management, which includes both Zoom Workforce Management and Zoom Quality Management.
Adobe’s Commerce and Workfront Apps Leverage Core Adobe Strengths for Enterprise Customers
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Adobe’s lesser-known Adobe Commerce and Adobe Workfront applications, and analyzes how they leverage the power of Adobe’s Creative software.
A Ride-Hailing Service Powered by 100% Renewable Energy
Clint Wheelock, Chief Research Officer at The Futurum Group, examines Waymo’s announcement that it has decided to focus its efforts and investment on Waymo One, its ride-hailing service.
Vi Priority Eases Many Friction Points, Enhances Onboarding, and Provides Personalization
Sherril Hanson, Senior Analyst at The Futurum Group, explores Vi’s latest offering, Vi Priority, which is aimed at lucrative postpaid customers and leverages foundational CX strategies.
Partnerships Benefit Revival Animal Health, NFP, and NEC
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Algolia, RingCentral, and WalkMe.
The Variety of Feedback Mechanisms Has Greatly Expanded but Not All Are Being Leveraged
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on how two recently received paper surveys hit the mark (or did not).
Partners Include Virgin Atlantic, Alamar Foods, and Belle Tire
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX providers Amperity, MoEngage, and UKG.

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