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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

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Featured Insights

Microsoft Embraces the Development Community on the Path to Agentic AI
Mitch Ashley
Mitch Ashley, Nick Patience & Keith Kirkpatrick
,

Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft's strategic pivot to agentic AI and its profound implications for the future of software development.
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road
Keith Kirkpatrick

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly.
Snowflake Summit '25: Accelerating AI with Unified Data & Compute
Nick Patience
,

Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to accelerate enterprise AI by unifying data and enhancing compute efficiency.

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Latest Research

Modern Data Protection for Modern Threats A Strategic Blueprint for Cyber Resilience

Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience

In our latest market brief, Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience, written in collaboration with Quantum, Futurum outlines how…
Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

In our latest Market Brief, Building Optimal Cyber Resilience with All-Flash Protection Infrastructure, developed in partnership with Dell Technologies, The Futurum Group explores how next-gen…
Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

In our latest Research Brief, Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership, completed in partnership with Oracle, The Futurum Group explores how enterprises can…
Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing

Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing

In our latest Research Brief, Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing, The Futurum Group explores how organizations can overcome latency and storage…

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Latest Insights

Microsoft Embraces the Development Community on the Path to Agentic AI

Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft’s strategic pivot to agentic AI and…
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly….
Snowflake Summit '25: Accelerating AI with Unified Data & Compute

Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to…
HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

Q2 Results Driven by Improved Server Execution, GreenLake Gains, and Cost Actions
Fernando Montenegro and Krista Case at Futurum examine HPE’s Q2 FY 2025 results, with improved server execution, AI systems traction, and hybrid cloud strength driving…
Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Enhancements to the Pega Platform, Pega Blueprint, and AI Agents Are Also Designed To Help Organizations Modernize and Streamline Their Stack and Enable CX, Productivity, and Efficiency Gains Now and in the Future
Keith Kirkpatrick, Research Director with Futurum, shares his insights on the news from PegaWorld ‘25 and discusses the potential impact for other platform vendors operating…
Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race

Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race?

Snowflake’s $250 Million Crunchy Data Deal Intensifies Competition With Databricks and Others as the Company Seeks to Power Up Enterprise AI Through Postgres Cloud Innovation
Brad Shimmin, Vice President & Practice Lead, Data and Analytics at Futurum shares his/her insights on Snowflake’s acquisition of Crunchy. Discover how Snowflake’s $250 million…

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NEWS BY INDUSTRY

Sherril Hanson

TTEC Announces Regina Paolillo as Global Chief Operating Officer and Dustin Semach as Chief Financial Officer

Sherril Hanson

RingCentral and Mitel Announce Strategic Partnership to Enable Customers to Transition Seamlessly to Cloud-Based Unified Business Communications

Sherril Hanson

RingCentral Announces Third Quarter 2021 Results

Sherril Hanson

Virgin Money Partners with InMoment to Improve Digital Banking Experiences Using Touchpoint Impact Mapping

Sherril Hanson

Pipedrive launches integrations for Zoom, Google Workspace, Microsoft, and more

Sherril Hanson

CALABRIO INTRODUCES FIRST SVP OF CORPORATE DEVELOPMENT TO CAPITALIZE ON GROWTH AND MARKET OPPORTUNITY

New executive, Tim Klein, brings more than 25 years of combined business development and financial experience to the Calabrio leadership team
Sherril Hanson

Calix Marketing Cloud and HubSpot Integration Make World Class Omnichannel Marketing Simple for Even the Smallest Broadband Service Provider

The new integration of Marketing Cloud with leading CRM platform HubSpot enables marketers to seamlessly deliver targeted omnichannel campaigns to increase engagement and maximize ROI
Sherril Hanson

Momentive Announces Third Quarter 2021 Financial Results

Sherril Hanson

Yellow.ai Launches INBOX – an Omnichannel Agent Assist Platform to Elevate Customer and Agent Experience

Sherril Hanson

Alcatel-Lucent Enterprise Launches OmniPCX Enterprise Purple, the Communications Platform Designed for the Digital Age

Sherril Hanson

Lytics Integrates with Shopify to use first party data to improve marketing for ecommerce

Lovepop realizes up to 5% revenue per email send increase through integration with Shopify and Lytics
Sherril Hanson

Nimble Launches Workflows to Empower Small Businesses to Stop Using Spreadsheets for Contact Management

Ready-to-Use Workflow Templates Help Teams Manage Processes Beyond Sales, including HR, Marketing, Support, Finance, and More
Sherril Hanson

Business leaders and employees disagree significantly on future of work, reveals new research from NTT

Sherril Hanson

Sitecore appoints Marjorie Lao to board of directors

Marjorie Lao, seasoned financial executive, joins Sitecore’s Board of Directors to support company in its rapid growth and investment trajectory
Sherril Hanson

Salesforce Announces Timing of its Third Quarter Fiscal 2022 Results Conference Call

Results to be released on November 30, 2021, after market close
Sherril Hanson

eGain reports record revenue in first quarter of fiscal 2022, up 13% year over year, and raises full year revenue guidance

Alex Gaw

Cisco Unveils New Webex Features

New Features Meant to Support Hybrid Work Models
Keith Kirkpatrick

Connecting Patients, Payers, and Providers to Provide Better CX in Healthcare Delivery

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