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Category: Data Analytics

Ron Westfall

MySQL HeatWave Delivers Round Three of Knockout Benchmarks and Customer Validation

Our newest white paper, MySQL HeatWave Delivers Round Three of Knockout Benchmarks and Customer Validation — done in partnership with Oracle — offers a look into what MySQL HeatWave ML provides customers and how it is positioned to meet the topmost demands of our current data environment.
Shelly Kramer

Salesforce Renames Tableau CRM ‘Salesforce CRM Analytics’

Futurum principal analyst Shelly Kramer provides analysis of Salesforce’s renaming of its Tableau CRM product to Salesforce CRM Analysis and discusses the impact of recently announced features to be rolled out this summer.
customer data analytics
Alex Gaw

Zeta Acquires ArcaMax to Enhance Data Cloud

The Deal Will Also Extend Zeta Marketing Platform Capabilities
blockchain for customer data
Keith Kirkpatrick

Leveraging Blockchain to Improve Customer Confidence in Sharing Personal Data

The Technology Could Grant Customers More Control of Which Companies See Their Data and How
Shelly Kramer

French Privacy Watchdog Finds Google Analytics Breaches GDPR

Futurum’s principal analyst Shelly Kramer dissects the latest ruling from French privacy watchdog CNIL on illegal trans-Atlantic data transfers through Google Analytics. Kramer breaks down the details of the ruling as well as offers insight on what this means for big tech in the EU.
Alex Gaw

Brands Must Rethink Customer Data Strategies as Website Cookies Are Retired

Epsilon Survey Says Leveraging First-Party Data Will Be Paramount
Alex Gaw

Merkle B2B Integrates gyro and Merkle|DWA to Create a Full-Service CX Management Offering

Move Brings Together Media and Creative Specialists for Unified Offering
Alex Gaw

Medallia Announces Acquisition of UK Journey Orchestration Firm Thunderhead

The Union Will Target Enterprise Firms in Search of CX and Customer Journey Solutions
Steven Dickens

NRF 2022 in Review

Futurum Research Senior Analyst, Steven Dickens provides his take on the innovations on display at this year's National Retail Federation Big Show, NRF 2022. As retail emerges after a tough couple of years, we review the big themes while highlighting the smaller players who are driving the frontlines of innovation in everything from spatial analytics, robotics, and RFID.
Keith Kirkpatrick

Backend AI: Not Just for Customer-Facing Bots

Alex Gaw

Netomi, Mixpanel, and Judo Raise Fresh Capital in New Funding Rounds

New Money Will Help the Three Firms Move Forward to the Next Stage of Development
Daniel Newman

Tableau Makes Pledge to Train 10 Million People to Close Data Literacy Gap

Futurum’s principal analyst Daniel Newman breaks down Tableau’s recent pledge to train 10 million people in order to close the data literacy gap, diving into the specifics of the pledge and offering insight on what this means for the future of work.
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