Category: Customer Experience

Sherril Hanson, Senior Analyst at The Futurum Group digs into the Qualtrics announcement of its next generation platform, XM/os2, offering artificial intelligence across all products to support empathy for deeper customer and employee relationships, and the ability to personalize and act at scale.
New Partners Include Spurs Sports & Entertainment, Palace Resorts, OTD Americas, Southwest Transplant Alliance, and PacificSource Health Plans
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX providers and their partners. In this edition, he examines initiatives from CX firms Nextiva, Amperity, LiveVox, 8x8, and Quadient—and how their tie-ups benefit partners including Spurs Sports & Entertainment, Palace Resorts, OTD Americas, Southwest Transport Alliance, and PacificSource Health Plans.
Service GPT, Sales GPT, and the Einstein GPT Trust Layer Features and Pricing Are Now Public
Keith Kirkpatrick, Research Director at The Futurum Group covers the general availability of Salesforce’s generative AI offerings within Sales Cloud and Service Cloud, and discusses the potential strategy enterprises may use to roll out these features based on Salesforce’s pricing model.
On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome Splunk’s Petra Jenner, SVP and General Manager, EMEA, live from .conf23 in Las Vegas to discuss how leaders can build a resilient workforce in the age of AI.
Social Impact Technologies Can Help Recruit, Retain, and Engage Employees
Sherril Hanson, Senior Analyst at The Futurum Group interviews Benevity’s Chief Impact Officer, Sona Khosla and discusses how social impact technologies can help recruit, retain, and engage employees and why purpose must have a place at the table.
Patterson Dental Leverages SAP’s Field Service Management Solution to Increase Revenue and Optimize Scheduling
Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP’s Field Service Management Solution, and discusses how incorporating real-time, external data into operational forecasts can improve customer experiences.
Genesys Cloud CX Helped Improve Employee Engagement and Productivity
Sherril Hanson, Senior Analyst at The Futurum Group, interviews GSG, a full-service wholesale distributor and Genesys customer who had great success on both the EX and CX fronts after implementing Genesys WEM (on the Genesys Cloud CX platform).
Topics Include Personal Info Sharing, Critical Gaps in CX, and Consumer Sentiment on AI
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX research reports and survey findings from Airship, CCW Digital, and Qualtrics. In this edition, he writes about how consumers are more willing this year to share their personal information with brands; how consumers feel that CX has worsened; and how consumers are still apprehensive of AI involvement in the financial, legal, and medical aspects of their lives.
A Look at Workhuman’s Platform Including Workhuman iQ and Inclusion Advisor
Sherril Hanson, Senior Analyst at The Futurum Group, shares insights from a recent demo of Workhuman’s rewards and recognition platform, particularly its unique features such as the Inclusion Advisor and the upcoming Workhuman iQ App.
New Enhancements with Virtual Assistants, Self-Service, Learning Personalization, and Analytics
Sherril Hanson, Senior Analyst at The Futurum Group discusses isolved’s extended AI capabilities designed to support productivity, performance, and predictability with Geoff Webb VP of Solution Strategy.
Partnership Between Twilio and Frame AI Helps Deliver Insights and Recommendations to Inform Critical Decisions
Keith Kirkpatrick, Research Director at The Futurum Group covers Twilio’s partnership with Frame AI, and discusses the continuing value being derived from non-generative AI technology, including NLP, NLG, and analytics-based AI.
Acquisition Will Broaden the Platform and Augment Abilities to Support Customers Across Their Journeys
Sherril Hanson, Senior Analyst at The Futurum Group, reviews the Gainsight announcement of customer education provider Northpass, and how it will broaden the company’s platform.

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