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Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

Workday Q4 FY 2026 Earnings Mark AI Agent Push Amid Slight Outlook Miss

Workday Q4 FY 2026 Earnings Mark AI Agent Push Amid Slight Outlook Miss

Keith Kirkpatrick, VP and Research Director at Futurum, analyzes Workday’s Q4 FY 2026 earnings, focusing on the company’s agentic AI [...]
Will ServiceNow's Autonomous Workforce Redraw the Map for Enterprise AI Execution

Will ServiceNow’s Autonomous Workforce Redraw the Map for Enterprise AI Execution?

Keith Kirkpatrick, VP & Research Director at Futurum, covers ServiceNow’s announcement of its Autonomous Workforce, and discusses the implications for [...]
Salesforce Q4 FY 2026 Earnings Show Agentic AI Scaling, Guidance Steadies

Salesforce Q4 FY 2026 Earnings Show Agentic AI Scaling, Guidance Steadies

Keith Kirkpatrick, VP and Research Director at Futurum, analyzes Salesforce’s Q4 FY 2026 earnings, focusing on Agentforce scaling, enterprise AI [...]
Five9 Q4 FY 2025 Earnings Revenue Beat, AI Momentum, Cash Flow High

Five9 Q4 FY 2025 Earnings: Revenue Beat, AI Momentum, Cash Flow High

Keith Kirkpatrick, VP & Research Director, Enterprise Software & Digital Workflows at Futurum, notes Five9’s Q4 FY 2025 AI momentum [...]
Will Canva’s MangoAI and Cavalry Bets Redefine Enterprise Creative Stack—Or Hit Adoption Barriers

Will Canva’s MangoAI and Cavalry Bets Redefine Enterprise Creative Stack—Or Hit Adoption Barriers?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on how Canva’s acquisition of MangoAI and Cavalry challenges [...]
Will Zoho’s Value-Generation Approach Drive More Success With Enterprises

Will Zoho’s Value-Generation Approach Drive More Success With Enterprises?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the evolution of Zoho as a provider of [...]

The Latest NEWS

Enterprise AI ROI Shifts as Agentic Priorities Surge
February 17, 2026

Enterprise AI ROI Shifts as Agentic Priorities Surge

Futurum’s Keith Kirkpatrick reveals enterprise AI ROI measurement is shifting from productivity to P&L impact, while agentic AI surged 31.5% as the fastest-growing technology priority among 830 IT decision makers....
Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases
February 6, 2026

Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the various approaches to delivering AI by SaaS vendors, and discusses which ones will drive ROI the fastest....
Systems of Agency Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031
February 4, 2026

Systems of Agency: Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031

Futurum’s Keith Kirkpatrick reveals a structural reset in enterprise software, forecasting the market to reach $762.1B by 2031 (12.2% CAGR) as budgets pivot from Systems of Record to AI-driven Systems...
Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder
January 23, 2026

Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder

Keith Kirkpatrick, Research Director at Futurum, discusses the findings on the Supply Chain Management (SCM) software market, and discusses the key buying criteria that must be considered by vendors operating...
Will Vendors Enable More Complex Agentic Workflows in 2026
January 15, 2026

Will Vendors Enable More Complex Agentic Workflows in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the development of more complex agentic AI workflows and provides key examples of leading SaaS vendors that are developing these...
Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026
December 19, 2025

Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the marketing and positioning practices of major SaaS vendors, and discusses how they need to refine their approach to attract...

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