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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

Featured Insights

Zoho Launches Zoho Payments To Bring Native Payment Capabilities to US Businesses, Strengthening Operational Workflows and Boosting Financial Visibility
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho Payments and how its in-house payment stack aims to reduce financial workflow friction and improve transaction success rates across business operations.
Zoho Adds Generative AI and Orchestration Tools to Its CX Platform, Expanding CRM Usage Beyond Sales Teams
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s CRM for Everyone and how Zia-powered AI tools like Ask Zia are enabling prompt-based reports, workflows, and no-code customization for broader CRM adoption.

Latest Research

Latest Insights

Can Zoho’s Unified Payment Stack Streamline the Order-to-Cash Journey?

Can Zoho’s Unified Payment Stack Streamline the Order-to-Cash Journey?

Zoho Launches Zoho Payments To Bring Native Payment Capabilities to US Businesses, Strengthening Operational Workflows and Boosting Financial Visibility
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho Payments and how its in-house payment stack aims to reduce financial workflow friction and improve…
Is Zoho’s Zia the Missing Link for Company-Wide CRM Adoption?

Is Zoho’s Zia the Missing Link for Company-Wide CRM Adoption?

Zoho Adds Generative AI and Orchestration Tools to Its CX Platform, Expanding CRM Usage Beyond Sales Teams
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s CRM for Everyone and how Zia-powered AI tools like Ask Zia are enabling prompt-based reports,…
Databricks Takes on Agentic AI Itself as a New User Persona with the Acquisition of Postgres Database Provider, Neon

Databricks Takes on Agentic AI Itself as a New User Persona With the Acquisition of Postgres Database Provider, Neon

Databricks Acquires Neon to Bolster Agentic AI Capabilities With Serverless, Open-Source PostgreSQL
Brad Shimmin, VP Practice Lead for Data Management and Analytics at Futurum, shares his insights on Databricks’ acquisition of Neon. This move positions Databricks to…
Cisco Q3 FY 2025 Sees 20% Order Growth, AI Demand Hits Key Milestone

Cisco Q3 FY 2025 Sees 20% Order Growth, AI Demand Hits Key Milestone

Webscale AI Orders Surpass $1 Billion YTD as Cisco Beats Top and Bottom-Line Estimates
Krista Case and Fernando Montenegro at Futurum analyze Cisco’s Q3 FY 2025 results, highlighting strong AI infrastructure growth, security momentum with Splunk, and solid execution…
Oracle Applications + Industries Summit: Embedding AI and Driving ROI?

Oracle Applications + Industries Summit: Embedding AI and Driving ROI?

Industry Analysts Get a Sneak Peak of the New Innovations That Are Being Deployed Within Oracle and NetSuite Products, With an Eye on Redefining the User Experience, Utilization of Data, and Agentic Workflows
Keith Kirkpatrick, Research Director with Futurum, covers the news from Oracle’s Applications + Industries Analyst Event, and discusses the impact on Oracle, NetSuite, and others…

NEWS BY INDUSTRY

Tambourine to become part of Accenture Interactive
Yet 96% of buyers research purchases online, regardless of where the transaction occurs, indicating an ongoing need for both online and offline channels.
— Klevu Live View, part of the Klevu Merchant Center, Expands the AI-Powered Search and Discovery Tool into a Campaign Analytics Console to Monitor Performance, Optimize Keywords, Marketing Campaigns, and Search Results—
Over 85% of brands grappled with changing customer behaviour and journeys in the last 18 months, leading to a focus on customer engagement and adoption of customer-led operating models.
The Deal Adds Conversational AI Capabilities to the Exotel Telephony Product Suite
Proven Technology Marketing Executive with Record of Accelerating Growth
Veeva CRM Engage Connect adds new ways for seamless communication among healthcare providers and field teams
New research reveals speed of response is most important factor for 23% of consumers; highlights perception gap between consumer expectations and brand performance
New partnership makes Zeotap available to Google Cloud users at no additional cost
DXI leader recognized for sustained technology innovation and explosive growth
Luther Burbank Savings invests in Creatio’s one platform for workflow automation and CRM
90% of business executives believe their company must be able to adapt – quickly and at scale – to drive value for their customers, as consumers say brands continue to miss the mark
New Platform Capabilities Balance Privacy and Data to Empower Marketing Teams, Enhance Trust at Every Customer Touchpoint.
Court brings 25+ years of Human Resources and executive leadership experience to leading consumer data platform
The first-ever Refresh App Challenge recognizes developers for the most innovative applications built to extend Freshservice, Freshdesk and the Freshworks Neo Platform

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